Martin Spann

Names

Contact

Affiliations

• Ludwig-Maximilians-Universität München → Fakultät für Betriebswirtschaft
  • website
  • location: München, Germany

Research profile

author of:

• Internet-Based Virtual Stock Markets for Business Forecasting
  by Martin Spann & Bernd Skiera
• Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)
  by Hinz, Oliver & Hann, Il-Horn & Spann, Martin
• The Social Embeddedness of Decision Making: Opportunities and Challenges
  by Takac, Carsten & Hinz, Oliver & Spann, Martin
• Event Studies in Real- and Play-Money Prediction Markets
  by Christian Slamka & Arina Soukhoroukova & Martin Spann
• The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
  by Skiera, Bernd & Spann, Martin
• Optimal Reverse-Pricing Mechanisms
  by Martin Spann & Robert Zeithammer & Gerald Häubl
• To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
  by Franziska Völckner & Alexander Rühle & Martin Spann
• Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
  by Martin Spann & Bernd Skiera
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
  by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
  by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
• BISE – Call for Papers Issue 3/2013
  by Martin Spann & Oliver Hinz & Vandana Ramachandran
• Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”
  by Martin Spann
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Kish: Where Customers Pay As They Wish
  by Kim Ju-Young & Natter Martin & Spann Martin
• Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Business and Information Systems Engineering and Marketing
  by Martin Spann & Oliver Hinz & Vandana Ramachandran
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Institutional Forecasting: The Performance of Thin Virtual Stock Markets
  by van Bruggen, G. H. & Spann, M. & Lilien, G. L. & Skiera, B.
• Business Models – an Information Systems Research Agenda
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
  by Klaus Schmidt & Martin Spann & Robert Zeithammer
• Relevance of actors in bridging positions for product-related information diffusion
  by Pescher, Christian & Spann, Martin
• Preference Markets in New Product Development
  by Dahan Ely & Soukhoroukova Arina & Spann Martin
• Business Models
  by Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann
• Social Commerce: A Contingency Framework for Assessing Marketing Potential
  by Manjit Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann
• Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
  by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas
• Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts
  by Christian Pescher & Martin Spann
• Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
  by Martin Spann & Robert Zeithammer & Gerald Häubl
• Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
  by Skiera, Bernd & Hinz, Oliver & Spann, Martin
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
  by Klaus M. Schmidt & Martin Spann & Robert Zeithammer
• Skimming or Penetration? Strategic Dynamic Pricing for New Products
  by Martin Spann & Marc Fischer & Gerard J. Tellis
• Implications of minimum contract durations on customer retention
  by Jan Becker & Martin Spann & Timo Schulze
• Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings
  by David Post & Martin Spann
• Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
  by Spann Martin & Molitor Dominik & Daurer Stephan
• Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
  by Oliver Hinz & Martin Spann & Il-Horn Hann
• Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
  by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas
• The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
  by Oliver Hinz & Martin Spann
• Pay What You Want as a Pricing Model for Open Access Publishing?
  by Spann, Martin & Stich, Lucas & Schmidt, Klaus M.
• Mobile Advertising: A Framework and Research Agenda
  by Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal
• Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
  by Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin
• Sampling, discounts or pay-what-you-want: Two field experiments
  by Kim, Ju-Young & Natter, Martin & Spann, Martin
• The effects of reference prices on bidding behavior in interactive pricing mechanisms
  by Wolk, Agnieszka & Spann, Martin
• An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
  by Bernhardt, Martin & Spann, Martin
• Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
  by Pescher, Christian & Reichhart, Philipp & Spann, Martin
• Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
  by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas
• Behavioral Biases in Marketing
  by Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine
• Social Commerce: A Contingency Framework for Assessing Marketing Potential
  by Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin
• Marketing analytics using anonymized and fragmented tracking data
  by Kakatkar, Chinmay & Spann, Martin
• An Experimental Analysis of Overconfidence in Tariff Choice
  by Dowling, Katharina & Spann, Martin & Stich, Lucas
• Pre-release consumer buzz
  by Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann
• The impact of social media campaigns on the success of new product introductions
  by Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina
• How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
  by Andreas Heusler & Dominik Molitor & Martin Spann
• Behavioral biases in marketing
  by Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan
• Monetizing Online Content: Digital Paywall Design and Configuration
  by Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann
• An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
  by Hoeck, Lena & Spann, Martin