Martin Spann
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Martin |
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Spann |
Identifer
Contact
Affiliations
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Ludwig-Maximilians-Universität München
/ Fakultät für Betriebswirtschaft
Research profile
author of:
- Kish: Where Customers Pay As They Wish (RePEc:bpj:revmkt:v:8:y:2010:i:2:p:1-14:n:3)
by Kim Ju-Young & Natter Martin & Spann Martin - Event Studies in Real- and Play-Money Prediction Markets (RePEc:buc:jpredm:v:2:y:2008:i:2:p:53-70)
by Christian Slamka & Arina Soukhoroukova & Martin Spann - Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (RePEc:ces:ceswps:_5069)
by Klaus Schmidt & Martin Spann & Robert Zeithammer - Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price (RePEc:cpr:ceprdp:10605)
by Schmidt, Klaus & Krämer, Florentin & Spann, Martin & Stich, Lucas - The Social Embeddedness of Decision Making: Opportunities and Challenges (RePEc:dar:wpaper:56545)
by Takac, Carsten & Hinz, Oliver & Spann, Martin - Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ) (RePEc:dar:wpaper:56546)
by Hinz, Oliver & Hann, Il-Horn & Spann, Martin - Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik (RePEc:dar:wpaper:62746)
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin - Business Models – an Information Systems Research Agenda (RePEc:dar:wpaper:62747)
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin - Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (RePEc:dar:wpaper:62757)
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin - Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (RePEc:dar:wpaper:63685)
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin - Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (RePEc:dar:wpaper:64421)
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin - Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? (RePEc:dar:wpaper:77139)
by Skiera, Bernd & Hinz, Oliver & Spann, Martin - The ability to compensate for suboptimal capacity decisions by optimal pricing decisions (RePEc:eee:ejores:v:118:y:1999:i:3:p:450-463)
by Skiera, Bernd & Spann, Martin - Sampling, discounts or pay-what-you-want: Two field experiments (RePEc:eee:ijrema:v:31:y:2014:i:3:p:327-334)
by Kim, Ju-Young & Natter, Martin & Spann, Martin - Marketing analytics using anonymized and fragmented tracking data (RePEc:eee:ijrema:v:36:y:2019:i:1:p:117-136)
by Kakatkar, Chinmay & Spann, Martin - The existence and persistence of the pay-per-use bias in car sharing services (RePEc:eee:ijrema:v:38:y:2021:i:2:p:329-342)
by Dowling, Katharina & Manchanda, Puneet & Spann, Martin - Dynamic pricing and reference price effects (RePEc:eee:jbrese:v:152:y:2022:i:c:p:300-314)
by Prakash, David & Spann, Martin - Relevance of actors in bridging positions for product-related information diffusion (RePEc:eee:jbrese:v:67:y:2014:i:8:p:1630-1637)
by Pescher, Christian & Spann, Martin - Delegating pricing power to customers: Pay What You Want or Name Your Own Price? (RePEc:eee:jeborg:v:136:y:2017:i:c:p:125-140)
by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas - Paying for open access (RePEc:eee:jeborg:v:200:y:2022:i:c:p:273-286)
by Stich, Lucas & Spann, Martin & Schmidt, Klaus M. - The effects of reference prices on bidding behavior in interactive pricing mechanisms (RePEc:eee:joinma:v:22:y:2008:i:4:p:2-18)
by Wolk, Agnieszka & Spann, Martin - An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions (RePEc:eee:joinma:v:24:y:2010:i:4:p:283-296)
by Bernhardt, Martin & Spann, Martin - Social Commerce: A Contingency Framework for Assessing Marketing Potential (RePEc:eee:joinma:v:27:y:2013:i:4:p:311-323)
by Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin - Consumer Decision-making Processes in Mobile Viral Marketing Campaigns (RePEc:eee:joinma:v:28:y:2014:i:1:p:43-54)
by Pescher, Christian & Reichhart, Philipp & Spann, Martin - Mobile Advertising: A Framework and Research Agenda (RePEc:eee:joinma:v:34:y:2016:i:c:p:3-14)
by Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal - An Experimental Analysis of the Effectiveness of Multi-Screen Advertising (RePEc:eee:joinma:v:50:y:2020:i:c:p:81-99)
by Hoeck, Lena & Spann, Martin - The impact of social media campaigns on the success of new product introductions (RePEc:eee:joreco:v:50:y:2019:i:c:p:289-297)
by Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina - How observation of other shoppers increases the in-store use of mobile technology (RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004459)
by Darvasi, Gábor & Spann, Martin & Zubcsek, Peter Pal - Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing (RePEc:eee:jouret:v:88:y:2012:i:1:p:131-144)
by Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin - When do robo-advisors make us better investors? The impact of social design elements on investor behavior (RePEc:eee:soceco:v:103:y:2023:i:c:s2214804323000101)
by Back, Camila & Morana, Stefan & Spann, Martin - Institutional Forecasting: The Performance of Thin Virtual Stock Markets (RePEc:ems:eureri:7840)
by van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B. - Social Commerce: A Contingency Framework for Assessing Marketing Potential (RePEc:hal:journl:hal-00907919)
by Manjit S. Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann - Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings (RePEc:inm:orinte:v:42:y:2012:i:4:p:329-338)
by David Post & Martin Spann - The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions (RePEc:inm:orisre:v:19:y:2008:i:3:p:351-368)
by Oliver Hinz & Martin Spann - Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments (RePEc:inm:orisre:v:26:y:2015:i:4:p:859-870)
by Oliver Hinz & Martin Spann & Il-Horn Hann - Optimal Reverse-Pricing Mechanisms (RePEc:inm:ormksc:v:29:y:2010:i:6:p:1058-1070)
by Martin Spann & Robert Zeithammer & Gerald Häubl - Skimming or Penetration? Strategic Dynamic Pricing for New Products (RePEc:inm:ormksc:v:34:y:2015:i:2:p:235-249)
by Martin Spann & Marc Fischer & Gerard J. Tellis - Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl (RePEc:inm:ormksc:v:34:y:2015:i:2:p:297-299)
by Martin Spann & Robert Zeithammer & Gerald Häubl - Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube (RePEc:inm:ormksc:v:43:y:2024:i:1:p:1-12)
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” (RePEc:inm:ormksc:v:43:y:2024:i:1:p:16-19)
by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann - Internet-Based Virtual Stock Markets for Business Forecasting (RePEc:inm:ormnsc:v:49:y:2003:i:10:p:1310-1326)
by Martin Spann & Bernd Skiera - Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (RePEc:inm:ormnsc:v:61:y:2015:i:6:p:1217-1236)
by Klaus M. Schmidt & Martin Spann & Robert Zeithammer - Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters (RePEc:jof:jforec:v:28:y:2009:i:1:p:55-72)
by Martin Spann & Bernd Skiera - To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price (RePEc:kap:mktlet:v:23:y:2012:i:3:p:719-730)
by Franziska Völckner & Alexander Rühle & Martin Spann - Implications of minimum contract durations on customer retention (RePEc:kap:mktlet:v:26:y:2015:i:4:p:579-592)
by Jan Becker & Martin Spann & Timo Schulze - Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (RePEc:lmu:muenec:14308)
by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert - How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses (RePEc:plo:pone00:0223064)
by Andreas Heusler & Dominik Molitor & Martin Spann - Pay What You Want as a Pricing Model for Open Access Publishing? (RePEc:rco:dpaper:10)
by Spann, Martin & Stich, Lucas & Schmidt, Klaus M. - An Experimental Analysis of Overconfidence in Tariff Choice (RePEc:rco:dpaper:154)
by Dowling, Katharina & Spann, Martin & Stich, Lucas - The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services (RePEc:rco:dpaper:193)
by Dowling, Katharina & Manchanda, Puneet & Spann, Martin - Dynamic Pricing in a Digitized World (RePEc:rco:dpaper:248)
by Spann, Martin & Skiera, Bernd - Paying for Open Access (RePEc:rco:dpaper:271)
by Stich, Lucas & Spann, Martin & Schmidt, Klaus M. - Do Robo-Advisors Make Us Better Investors? (RePEc:rco:dpaper:276)
by Back, Camila & Morana, Stefan & Spann, Martin - The Impact of Uncertainty on Customer Satisfaction (RePEc:rco:dpaper:343)
by Back, Camila & Spann, Martin - When Transaction-Level Wage Transparency Can Increase Consumer Preference (RePEc:rco:dpaper:346)
by Stich, Lucas & Ungemach, Christoph & Fuchs, Christoph & Spann, Martin - Behavioral Biases in Marketing (RePEc:rco:dpaper:51)
by Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine - BISE – Call for Papers Issue 3/2013 (RePEc:spr:binfse:v:3:y:2011:i:6:p:399-404)
by Martin Spann & Oliver Hinz & Vandana Ramachandran - Business and Information Systems Engineering and Marketing (RePEc:spr:binfse:v:5:y:2013:i:3:p:127-128)
by Martin Spann & Oliver Hinz & Vandana Ramachandran - Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry” (RePEc:spr:binfse:v:5:y:2013:i:3:p:199-201)
by Martin Spann - Business Models (RePEc:spr:binfse:v:6:y:2014:i:1:p:45-53)
by Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann - Monetizing Online Content: Digital Paywall Design and Configuration (RePEc:spr:binfse:v:62:y:2020:i:3:d:10.1007_s12599-020-00632-5)
by Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann - The Impact of Strategic Core-Component Reuse on Product Life Cycles (RePEc:spr:binfse:v:64:y:2022:i:2:d:10.1007_s12599-021-00706-y)
by Cristina Mihale-Wilson & Patrick Felka & Oliver Hinz & Martin Spann - Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms (RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0082-y)
by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas - Pre-release consumer buzz (RePEc:spr:joamsc:v:46:y:2018:i:2:d:10.1007_s11747-017-0572-3)
by Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann - Behavioral biases in marketing (RePEc:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00699-x)
by Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan - An experimental analysis of overconfidence in tariff choice (RePEc:spr:rvmgts:v:15:y:2021:i:8:d:10.1007_s11846-020-00425-w)
by Katharina Dowling & Lucas Stich & Martin Spann - Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften (RePEc:spr:sjobre:v:57:y:2005:i:2:d:10.1007_bf03371629)
by Martin Spann & Bernd Skiera & Björn Schäfers - Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik (RePEc:spr:sjobre:v:62:y:2010:i:6:d:10.1007_bf03372841)
by Martin Spann - Dynamische Preisgestaltung in der digitalisierten Welt
[Dynamic Pricing in a Digitized World] (RePEc:spr:sjobre:v:72:y:2020:i:3:d:10.1007_s41471-020-00095-0)
by Martin Spann & Bernd Skiera - Prediction Markets (RePEc:spr:sprbok:978-3-8349-7085-5)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Introduction (RePEc:spr:sprchp:978-3-8349-7085-5_1)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Fundamentals of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_2)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Key Design Elements of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_3)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Applications of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_4)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Conclusion (RePEc:spr:sprchp:978-3-8349-7085-5_5)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - The effects of first and second screen marketing on TV viewing activity (RePEc:taf:jmedec:v:32:y:2019:i:3-4:p:82-98)
by Lena Hoeck & Martin Spann - Applying option thinking to value experiential marketing content (RePEc:taf:jmedec:v:35:y:2023:i:1-2:p:1-27)
by Franziska Völckner & Martin Spann & Henrik Sattler & Rouven Schwerdtfeger & Thorsten Hennig-Thurau & Martin Hirche - Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (RePEc:trf:wpaper:393)
by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert - Preference Markets in New Product Development (RePEc:vrs:gfkmir:v:3:y:2011:i:2:p:16-25:n:3)
by Dahan Ely & Soukhoroukova Arina & Spann Martin - Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions (RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4)
by Spann Martin & Molitor Dominik & Daurer Stephan - Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts (RePEc:wly:jforec:v:33:y:2014:i:2:p:95-107)
by Christian Pescher & Martin Spann