Martin Spann
Names
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Martin |
last: |
Spann |
Contact
Affiliations
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Ludwig-Maximilians-Universität München
→ Fakultät für Betriebswirtschaft
Research profile
author of:
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Internet-Based Virtual Stock Markets for Business Forecasting
by Martin Spann & Bernd Skiera
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Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ)
by Hinz, Oliver & Hann, Il-Horn & Spann, Martin
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The Social Embeddedness of Decision Making: Opportunities and Challenges
by Takac, Carsten & Hinz, Oliver & Spann, Martin
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Event Studies in Real- and Play-Money Prediction Markets
by Christian Slamka & Arina Soukhoroukova & Martin Spann
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The ability to compensate for suboptimal capacity decisions by optimal pricing decisions
by Skiera, Bernd & Spann, Martin
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Optimal Reverse-Pricing Mechanisms
by Martin Spann & Robert Zeithammer & Gerald Häubl
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To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
by Franziska Völckner & Alexander Rühle & Martin Spann
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Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters
by Martin Spann & Bernd Skiera
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
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BISE – Call for Papers Issue 3/2013
by Martin Spann & Oliver Hinz & Vandana Ramachandran
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Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry”
by Martin Spann
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Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
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Kish: Where Customers Pay As They Wish
by Kim Ju-Young & Natter Martin & Spann Martin
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Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
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Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
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Business and Information Systems Engineering and Marketing
by Martin Spann & Oliver Hinz & Vandana Ramachandran
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Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
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Institutional Forecasting: The Performance of Thin Virtual Stock Markets
by van Bruggen, G. H. & Spann, M. & Lilien, G. L. & Skiera, B.
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Business Models – an Information Systems Research Agenda
by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
by Klaus Schmidt & Martin Spann & Robert Zeithammer
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Relevance of actors in bridging positions for product-related information diffusion
by Pescher, Christian & Spann, Martin
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Preference Markets in New Product Development
by Dahan Ely & Soukhoroukova Arina & Spann Martin
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Business Models
by Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann
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Social Commerce: A Contingency Framework for Assessing Marketing Potential
by Manjit Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann
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Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price
by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas
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Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts
by Christian Pescher & Martin Spann
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Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl
by Martin Spann & Robert Zeithammer & Gerald Häubl
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Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?
by Skiera, Bernd & Hinz, Oliver & Spann, Martin
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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets
by Klaus M. Schmidt & Martin Spann & Robert Zeithammer
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Skimming or Penetration? Strategic Dynamic Pricing for New Products
by Martin Spann & Marc Fischer & Gerard J. Tellis
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Implications of minimum contract durations on customer retention
by Jan Becker & Martin Spann & Timo Schulze
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Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings
by David Post & Martin Spann
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Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions
by Spann Martin & Molitor Dominik & Daurer Stephan
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Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments
by Oliver Hinz & Martin Spann & Il-Horn Hann
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Delegating pricing power to customers: Pay What You Want or Name Your Own Price?
by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas
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The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions
by Oliver Hinz & Martin Spann
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Pay What You Want as a Pricing Model for Open Access Publishing?
by Spann, Martin & Stich, Lucas & Schmidt, Klaus M.
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Mobile Advertising: A Framework and Research Agenda
by Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal
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Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing
by Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin
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Sampling, discounts or pay-what-you-want: Two field experiments
by Kim, Ju-Young & Natter, Martin & Spann, Martin
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The effects of reference prices on bidding behavior in interactive pricing mechanisms
by Wolk, Agnieszka & Spann, Martin
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An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions
by Bernhardt, Martin & Spann, Martin
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Consumer Decision-making Processes in Mobile Viral Marketing Campaigns
by Pescher, Christian & Reichhart, Philipp & Spann, Martin
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Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms
by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas
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Behavioral Biases in Marketing
by Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine
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Social Commerce: A Contingency Framework for Assessing Marketing Potential
by Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin
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Marketing analytics using anonymized and fragmented tracking data
by Kakatkar, Chinmay & Spann, Martin
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An Experimental Analysis of Overconfidence in Tariff Choice
by Dowling, Katharina & Spann, Martin & Stich, Lucas
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Pre-release consumer buzz
by Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann
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The impact of social media campaigns on the success of new product introductions
by Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina
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How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses
by Andreas Heusler & Dominik Molitor & Martin Spann
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Behavioral biases in marketing
by Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan
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Monetizing Online Content: Digital Paywall Design and Configuration
by Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann
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An Experimental Analysis of the Effectiveness of Multi-Screen Advertising
by Hoeck, Lena & Spann, Martin