Zhifeng Gao
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Affiliations
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University of Florida
/ Food and Resource Economics Department
Research profile
author of:
- Estimating Economies of Scope Using Profit Function: A Dual Approach of the Normalized Quadratic Profit Function (RePEc:ags:aaea06:21103)
by Gao, Zhifeng & Featherstone, Allen M. - Effects Of Additional Quality Attributes On Consumer Willingness-To-Pay For Food Labels (RePEc:ags:aaea07:9900)
by Gao, Zhifeng & Schroeder, Ted C. - Consumer Responses to New Food Quality Information: Are Some Consumers More Sensitive than Others (RePEc:ags:aaea08:6168)
by Gao, Zhifeng & Schroeder, Ted C. - Using Choice Experiment to Estimate Consumer Valuation: the Role of Experiment Design and Attribute Information Loads (RePEc:ags:aaea09:49406)
by Gao, Zhifeng & Yu, Xiaohua & House, Lisa - A study of the demand relationship between fixed-weight and random-weight citrus (RePEc:ags:aaea09:49466)
by Gao, Zhifeng & Lee, Jonq-Ying & Brown, Mark G. - Citrus Attributes: Do Consumers Really Care Only About Seeds? (RePEc:ags:aaea09:49476)
by House, Lisa & Gao, Zhifeng - Consumer Preferences for U.S. Beef Products: A Meta Analysis (RePEc:ags:aaea10:61033)
by Yu, Xiaohua & Gao, Zhifeng - Consumer Demand for Healthy Diet: New Evidence from Healthy Eating Index (RePEc:ags:aaea10:61724)
by Gao, Zhifeng & Lee, Jonq-Ying & Yu, Xiaohua - Assessing willingness to pay for organic products in Africa: the case of Malawi (RePEc:ags:aaea10:61799)
by Nkana, Fiskani Esther & Gao, Zhifeng - Willingness to Pay for Organic versus Conventional Orange Juice (RePEc:ags:aaea10:62007)
by House, Lisa & Gao, Zhifeng & Hausmann, Danielle Thomas - Point-of-Sale Nutrition Information and the Demand for Ready-to-Eat Cereals (RePEc:ags:aaea11:103167)
by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying - The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food (RePEc:ags:aaea11:103462)
by Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E. - A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences (RePEc:ags:aaea11:103472)
by Gao, Zhifeng & Yu, Xiaohua - Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space (RePEc:ags:aaea11:103524)
by Shi, Lijia & House, Lisa & Gao, Zhifeng - Weight Control Strategies and Diet Quality (RePEc:ags:aaea11:103538)
by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying - Consumer Structure of the Blueberry Market: A Double Hurdle Model Approach (RePEc:ags:aaea11:103630)
by Shi, Lijia & House, Lisa & Gao, Zhifeng - Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information (RePEc:ags:aaea11:109190)
by House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S. - Finding True Consumer Attitudes: Do Validation Questions Help? (RePEc:ags:aaea12:123922)
by Gao, Zhifeng & House, Lisa & Bi, Xiang - The Effect of Information on Consumer Preferences of Indoor Plants (RePEc:ags:aaea12:124419)
by Solano, Alexis & House, Lisa & Gao, Zhifeng - Welfare Analysis in International Sugar Trade: The Case of the EU-ACP Sugar Protocol (RePEc:ags:aaea12:124573)
by Moyo, Sibusiso & Spreen, Thomas H. & Gao, Zhifeng - Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions (RePEc:ags:aaea12:124998)
by Shi, Lijia & House, Lisa & Gao, Zhifeng - Optimal Pricing of Online Group-buying: An Empirical Analysis of Food-Away-From-Home in China (RePEc:ags:aaea13:150584)
by Jiang, Meng & Ge, Jiaoju & Gao, Zhifeng - Opportunities for Western Food Products in China: The Case of Orange Juice Demand (RePEc:ags:aaea13:150771)
by Chen, Xuqi & Gao, Zhifeng & House, Lisa - The Cross-Price Effect on Willingness-to-pay Estimates in Open-ended Contingent Valuation (RePEc:ags:aaea13:150774)
by Shi, Lijia & Chen, Xuqi & Gao, Zhifeng - Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison (RePEc:ags:aaea13:150777)
by Gao, Zhifeng & House, Lisa & Jing, Xie - The Puzzle of Valuation Gaps Between Experimental Auction and Real Choice Experiments: Do Purchase Intention and Price Bargaining Preference Matter? (RePEc:ags:aaea13:151282)
by Xie, Jing & Gao, Zhifeng & House, Lisa - Purchase Intention Effects in Experimental Auctions and Real Choice Experiments (RePEc:ags:aaea13:151595)
by Xie, Jing & Gao, Zhifeng & House, Lisa - Can We Reduce Attribute Non-Attendance, Satisficing Behavior, and WTP Bias in Online Samples? Evidence from a US Blueberry Experiment (RePEc:ags:aaea14:169651)
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng - Respondent Screening and SARP: Testing Quarantining Methods for Better Data Quality in Web Panel Surveys (RePEc:ags:aaea14:169653)
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng - Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment (RePEc:ags:aaea14:170266)
by Bi, Xiang & House, Lisa & Gao, Zhifeng - Attribute Non-Attendance In Food Choice Experiments Under Varying Information Load (RePEc:ags:aaea14:170302)
by Shen, Meng & Gao, Zhifeng & Schroeder, Ted - Effect of the School Lunch Program on Children's Food Preferences and Family Grocery Shopping (RePEc:ags:aaea14:170680)
by Jiang, Yuan & House, Lisa A. & Gao, Zhifeng - Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal? (RePEc:ags:aaea15:205655)
by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A. - The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach (RePEc:ags:aaea15:205807)
by He, Chenyi & Gao, Zhifeng - Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments (RePEc:ags:aaea15:205819)
by He, Chenyi & Gao, Zhifeng - Blue or Red? How Color Affects Consumer Information Processing in Food Choice (RePEc:ags:aaea16:235782)
by Shen, Meng & Gao, Zhifeng - Willingness to Pay for “Taste of Europe”: Geographical Origin Labeling Controversy in China (RePEc:ags:aaea16:235843)
by Li, Chenguang & Bai, Junfei & Gao, Zhifeng - Who are the CSA Consumers and how to Promote CSA to more Consumers? (RePEc:ags:aaea16:235872)
by Vassalos, Michael & Gao, Zhifeng & Zhang, Lisha - The Effects of Emotion on Consumers’ Willingness-to-Pay (WTP) for Eco-labeled Fresh Produce (RePEc:ags:aaea16:235996)
by Chen, Xuqi & Gao, Zhifeng - The Impact of Impulsive Behavior on Fresh Produce Purchase: Do the Shopping Companions Matter? (RePEc:ags:aaea16:236002)
by Chen, Xuqi & Gao, Zhifeng - Effect of price on consumers’ willingness to pay: is it from quality perception or price anchoring? (RePEc:ags:aaea17:258424)
by Yu, Luqing & Gao, Zhifeng & Sims, Charles & Guan, Zhengfei - Exploring Hidden Factors behind Online Grocery and Food Shopping from Amazon Reviews: A Topic Mining Approach (RePEc:ags:aaea17:258450)
by Heng, Yan & Jiang, Yuan & Gao, Zhifeng - Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice (RePEc:ags:aaea17:258509)
by Chen, Xuqi & Shen, Meng & Gao, Zhifeng - Consumer Preference of Away-From-Home Sustainable Salmon Consumption: East vs. West Cultural Comparison (RePEc:ags:aaea18:273827)
by Gao, Zhifeng & Fang, Yingkai - Marketing Opportunities for Organic Transitional Certification (RePEc:ags:aaea18:274072)
by Chen, Xuqi & Gao, Zhifeng & Jiang, Yuan - Is People’s Daily Lifestyle Consistent with Their Food Purchasing Behavior? (RePEc:ags:aaea19:290680)
by Nian, Yefan & Shi, Lijia & Gao, Zhifeng & Zhao, Ruojin - The Impact of Health-related Information on Consumers’ WTP for the Food Product: Does the Format Matter? (RePEc:ags:aaea19:290703)
by Nian, Yefan & Gao, Zhifeng & Chen, Junhong - A Topic Mining Approach to Understand What Matters to Online Grocery Consumers: the Case of Coconut Oil (RePEc:ags:aaea19:290847)
by Heng, Yan & Chen, Junhong & Gao, Zhifeng - Analysis of Healthy and Convenient Food: The Example of Meal Kit Delivery Services (RePEc:ags:aaea19:290854)
by Yoon, Sungeun & Gao, Zhifeng & House, Lisa A. - Is Environment Consciousness associated with Organic Consumption – A Revealed Preference Approach (RePEc:ags:aaea19:290868)
by Yoon, Sungeun & House, Lisa A. & Gao, Zhifeng & Grogan, Kelly A. & Mullally, Conner C. - Are Home or Community Gardeners Willing to Pay More for Organic and Local? (RePEc:ags:aaea19:290931)
by Shi, Lijia & Gao, Zhifeng & Zhao, Yuning & Chen, Junhong - Can ecolabel certifications for restaurants influence consumer choices away from home? (RePEc:ags:aaea20:304268)
by Fang, Yingkai & Asche, Frank & Gao, Zhifeng - Information Treatment, Cognitive Load, and Attribute Attendance in Choice Experiments (RePEc:ags:aaea20:304315)
by Nian, Yefan & Gao, Zhifeng - Evolutionary Path and Mechanism of Village Revitalization: A Case Study of Yuejin Village, Jiangsu, China (RePEc:ags:aaea20:304484)
by Wen, Longjiao & Liu, Zhenzhen & Gao, Zhifeng - Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging? (RePEc:ags:aaea20:304503)
by Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N - Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments (RePEc:ags:aaea20:304547)
by Zhang, Xumin & Khachatryan, Hayk & Gao, Zhifeng - The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products (RePEc:ags:aaea20:304573)
by Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L. - Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores (RePEc:ags:aaea20:304625)
by Yu, Luqing & Gao, Zhifeng - Not All Juice are the Same: The Superior Perception and Preference of Florida Orange Juice (RePEc:ags:aaea21:313911)
by Heng, Yan & House, Lisa A. & Gao, Zhifeng - Modeling the Joint Decisions on Consumer Store Selection and Product Choice (RePEc:ags:aaea21:313963)
by Chen, Junhong & Gao, Zhifeng & Nian, Yefan - Modernizing Standards of Identity for Orange Juice? Consumer Acceptance of HLBtolerant Citrus Juice Blending Ratio (RePEc:ags:aaea21:314054)
by Wu, Qianyan & Gao, Zhifeng & Yu, Luqing - Unknown item RePEc:ags:aaea22:322206 (paper)
- Unknown item RePEc:ags:aaea22:322419 (paper)
- Unknown item RePEc:ags:aaea22:322431 (paper)
- Unknown item RePEc:ags:aaea22:322463 (paper)
- Unknown item RePEc:ags:aaea22:322485 (paper)
- Unknown item RePEc:ags:aaea22:322495 (paper)
- Unknown item RePEc:ags:aaea22:335672 (paper)
- Unknown item RePEc:ags:aaea22:335817 (paper)
- Consumer Preferences for Sweeteners in Energy Drinks Exploring the Taste: Consumer Choice of Sweeteners in Energy Beverages (RePEc:ags:aaea22:343906)
by Cao, Ting & House, Lisa A. & Gao, Zhifeng & Wang, Yu - Willingness to pay for pest management information: Evidence from specialty crop growers (RePEc:ags:aaea22:344039)
by Amon, Kelvin & Wade, Tara & Gao, Zhifeng - Spending of Economic Stimulus Payments and Changes in Food Purchasing During the COVID-19 Pandemic (RePEc:ags:aaeach:307916)
by Lai, John & Morgan, Stephen & Kassas, Bachir & Kropp, Jaclyn & Gao, Zhifeng - Consumer demand for diet quality: evidence from the healthy eating index (RePEc:ags:aareaj:245948)
by Gao, Zhifeng & Yu, Xiaohua & Lee, Jonq-Ying - Can Willingness-To-Pay Values be Manipulated? Evidences from an Experiment on Organic Food in China (RePEc:ags:gagfdp:169402)
by Xiaohua, Yu & Binjian, Yan & Zhifeng, Gao - Changing Structure of China's Meat Imports (RePEc:ags:iaae15:212717)
by Cheng, Yahao & Gao, Zhifeng & Seale, James L. Jr. - Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments (RePEc:ags:iefi15:206252)
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng - Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics (RePEc:ags:ifaamr:100769)
by Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A. - Consumers’ Valuation for Local Foods: The Case of “Alaska Grown” (RePEc:ags:jlaare:348478)
by Zheng, Qiujie & Nayga, Jr., Rodolfo M. & Gao, Zhifeng - The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction (RePEc:ags:saea13:143103)
by Xie, Jing & Gao, Zhifeng - Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？ (RePEc:ags:saea13:143104)
by Chen, Xuqi & Gao, Zhifeng - Testing Market Power with Profit Functions: a Dual Approach with Normalized Quadratic (RePEc:ags:saea13:143105)
by Gao, Zhifeng & Moss, Charles B. - Food Choice and Sodium Intake in the American Diet (RePEc:ags:saea15:196695)
by Dong, Zefeng & Gao, Zhifeng & Lee, Jonq-Ying - Does Local Label Bias Consumer Taste Bud and Preference: Evidence of a Strawberry Sensory Experiment (RePEc:ags:saea15:196874)
by He, Chenyi & Gao, Zhifeng & Sims, Charles A. & Zhao, Xin - Willingness to Pay for Niche Fresh Produce across the States: Why Are Consumers Willing to Pay More for the Less Favorite? (RePEc:ags:saea15:196901)
by Chen, Xuqi & Gao, Zhifeng & House, Lisa - Does Consumer’s Working Memory Matter? The Relationship between Working Memory and Selective Attention in Food Choice (RePEc:ags:saea16:230036)
by Shen, Meng & Gao, Zhifeng - Sustainable Consumer Groups and Their Willingness to Pay for Tangible and Intangible Attributes of Fresh Strawberries (RePEc:ags:saea16:230060)
by Zhang, Lisha & Gao, Zhifeng & Vassalos, Michael - Determining the Impact of State-Specific Signs and Labels on Tomato Marketing (RePEc:ags:saea16:230105)
by Cao, Xiang & House, Lisa & Gao, Zhifeng & Guan, Zhengfei - Impact of Sensory Quality and Labels on Consumer Preference of Fresh Strawberries (RePEc:ags:saea16:230122)
by He, Chenyi & Gao, Zhifeng & House, Lisa & Guan, Zhengfei - Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry (RePEc:ags:saea16:230137)
by Chen, Xuqi & Gao, Zhifeng & House, Lisa - What Prohibit CSA Membership Renewals? Identifying Barriers of CSA Participation (RePEc:ags:saea18:266603)
by Chen, Junhong & Gao, Zhifeng & Zhang, Lisha - Economics Benefit of Pest Risk Prediction Model: An Agent-Based Model Approach (RePEc:ags:saea20:302336)
by Bian, Huixin & Gao, Zhifeng - Consumer responses to new food quality information: are some consumers more sensitive than others? (RePEc:bla:agecon:v:40:y:2009:i:3:p:339-346)
by Zhifeng Gao & Ted C. Schroeder - Using choice experiments to estimate consumer valuation: the role of experimental design and attribute information loads (RePEc:bla:agecon:v:41:y:2010:i:6:p:555-565)
by Zhifeng Gao & Lisa O. House & Xiaohua Yu - Can willingness-to-pay values be manipulated? Evidence from an organic food experiment in China (RePEc:bla:agecon:v:45:y:2014:i:s1:p:119-127)
by Xiaohua Yu & Binjian Yan & Zhifeng Gao - Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels (RePEc:bla:agecon:v:47:y:2016:i:2:p:181-191)
by Jing Xie & Zhifeng Gao & Marilyn Swisher & Xin Zhao - The impact of deal†proneness on WTP estimates in incentive†aligned value elicitation methods (RePEc:bla:agecon:v:49:y:2018:i:3:p:353-362)
by Lijia Shi & Jing Xie & Zhifeng Gao - Consumer demand for diet quality: evidence from the healthy eating index (RePEc:bla:ajarec:v:57:y:2013:i:3:p:301-319)
by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee - Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison (RePEc:bla:canjag:v:64:y:2016:i:2:p:199-221)
by Zhifeng Gao & Lisa A. House & Jing Xie - The impact of customer ratings on consumer choice of fresh produce: A stated preference experiment approach (RePEc:bla:canjag:v:68:y:2020:i:3:p:359-373)
by Chenyi He & Lijia Shi & Zhifeng Gao & Lisa House - Quality cue or price anchoring: The effect of price on consumer behavior in repeat experiments (RePEc:bla:canjag:v:73:y:2025:i:1:p:53-74)
by Luqing Yu & Zhifeng Gao & Lisa House - Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries (RePEc:bla:jageco:v:64:y:2013:i:3:p:707-718)
by Lijia Shi & Lisa A. House & Zhifeng Gao - The Influence of Choice Context on Consumers’ Preference for GM Orange Juice (RePEc:bla:jageco:v:72:y:2021:i:2:p:547-563)
by Yang Hu & Lisa A. House & Brandon R. McFadden & Zhifeng Gao - Modernizing standards of identity for juice: Evidence from consumer acceptance of orange juice blend (RePEc:bla:jconsa:v:57:y:2023:i:3:p:1377-1394)
by Luqing Yu & Sungeun Yoon & Qianyan Wu & Zhifeng Gao & Stephanie Hricik & Renee Goodrich‐Schneider & Charles Sims & Yu Wang - A Simple Test of Oligopsony Behavior with an Application to Rice Milling (RePEc:bpj:bjafio:v:3:y:2005:i:2:n:6)
by Crespi John M. & Gao Zhifeng & Hanawa Peterson Hikaru - Identification and Estimation of Categorical Random Coeficient Models (RePEc:cam:camdae:2228)
by Gao, Z. & Pesaran, M. H. - Citrus growers’ willingness to pay and perceptions of cover crops (RePEc:cup:agrerw:v:52:y:2023:i:3:p:582-603_7)
by Cosgray, Carter & Chakravarty, Shourish & Wade, Tara & Gao, Zhifeng - Not All Juices are the Same: The Superior Perception of and Preference for Florida Orange Juice (RePEc:cup:jagaec:v:54:y:2022:i:4:p:621-633_4)
by Heng, Yan & Yoon, Sungeun & House, Lisa & Gao, Zhifeng - An updated ranking of the economic research institutions in China (2000-2009) (RePEc:eee:chieco:v:21:y:2010:i:4:p:571-581)
by Yu, Xiaohua & Gao, Zhifeng - Consumer preference for fresh produce: Does the biological control influence their choices? (RePEc:eee:ecanpo:v:85:y:2025:i:c:p:2030-2042)
by Liu, Zhenzhen & Geng, Xianhui & Gao, Zhifeng & Zhang, Jingqiu - Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued (RePEc:eee:ecolec:v:154:y:2018:i:c:p:201-210)
by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin - Do plastic warning labels reduce consumers' willingness to pay for plastic egg packaging? – Evidence from a choice experiment (RePEc:eee:ecolec:v:198:y:2022:i:c:s0921800922001227)
by Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Morgan, Stephen & Gao, Zhifeng - Estimating economies of scope using the profit function: A dual approach for the normalized quadratic profit function (RePEc:eee:ecolet:v:100:y:2008:i:3:p:418-421)
by Gao, Zhifeng & Featherstone, Allen M. - Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior (RePEc:eee:eejocm:v:48:y:2023:i:c:s1755534523000301)
by Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei - The heterogeneous preferences for solar energy policies among US households (RePEc:eee:enepol:v:137:y:2020:i:c:s0301421519307736)
by Heng, Yan & Lu, Chao-Lin & Yu, Luqing & Gao, Zhifeng - Regulating menu information: What do consumers care and not care about at casual and fine dining restaurants for seafood consumption? (RePEc:eee:jfpoli:v:110:y:2022:i:c:s0306919222000537)
by Nguyen, Ly & Gao, Zhifeng & Anderson, James L. - How do consumers respond to labels for crispr (gene-editing)? (RePEc:eee:jfpoli:v:112:y:2022:i:c:s030691922200135x)
by Hu, Yang & House, Lisa A. & Gao, Zhifeng - Do color-coded Nutrition Facts Panels nudge the use of nutrition information? (RePEc:eee:jfpoli:v:129:y:2024:i:c:s0306919224001416)
by Chen, Xuqi & Gao, Zhifeng & House, Lisa & Gao, Yujuan - Willingness to pay for the “Green Food” in China (RePEc:eee:jfpoli:v:45:y:2014:i:c:p:80-87)
by Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu - The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation (RePEc:eee:jfpoli:v:46:y:2014:i:c:p:13-21)
by Shi, Lijia & Gao, Zhifeng & Chen, Xuqi - Impact of satisficing behavior in online surveys on consumer preference and welfare estimates (RePEc:eee:jfpoli:v:64:y:2016:i:c:p:26-36)
by Gao, Zhifeng & House, Lisa & Bi, Xiang - Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany (RePEc:eee:jfpoli:v:69:y:2017:i:c:p:154-165)
by Abraben, Lane A. & Grogan, Kelly A. & Gao, Zhifeng - Consumers’ valuation for food traceability in China: Does trust matter? (RePEc:eee:jfpoli:v:88:y:2019:i:c:s0306919219305901)
by Liu, Ruifeng & Gao, Zhifeng & Nayga, Rodolfo M. & Snell, Heather Arielle & Ma, Hengyun - Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China (RePEc:eee:jfpoli:v:89:y:2019:i:c:s030691921930613x)
by Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia - A study of the impact of package changes on orange juice demand (RePEc:eee:joreco:v:17:y:2010:i:6:p:487-491)
by Lee, Jonq-Ying & Gao, Zhifeng & Brown, Mark G. - Impulsive purchasing in grocery shopping: Do the shopping companions matter? (RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000618)
by Chen, Xuqi & Kassas, Bachir & Gao, Zhifeng - Unknown item RePEc:eme:caer00:caer-06-2020-0160 (article)
- Chinese consumers’ willingness-to-pay for nutrition claims on processed meat products, using functional sausages as a food medium (RePEc:eme:caerpp:caer-06-2020-0160)
by Xinyi Hong & Chenguang Li & Junfei Bai & Zhifeng Gao & Liming Wang - Determinants of consumer purchase decisions of plant-based milk alternatives: the role of preferences for product attributes (RePEc:eme:caerpp:caer-08-2023-0225)
by Wenfan Su & Zhifeng Gao & Songhan Li & Jiping Sheng - Does the quality grading system matter? Chinese consumer response to pork quality grading labels and the impact of information (RePEc:eme:caerpp:caer-12-2023-0364)
by Qinyuan Shen & Zhifeng Gao & Zhanguo Zhu - Why Should We Protect the Interests of “Green Food” Certified Product Growers? Evidence from Kiwifruit Production in China (RePEc:gam:jsusta:v:10:y:2018:i:12:p:4797-:d:190904)
by Ruifeng Liu & Zhifeng Gao & Gongan Yan & Hengyun Ma - Consumers’ Preferences and Derived Willingness-to-Pay for Water Supply Safety Improvement: The Analysis of Pricing and Incentive Strategies (RePEc:gam:jsusta:v:10:y:2018:i:6:p:1704-:d:148612)
by Jia Wang & Jiaoju Ge & Zhifeng Gao - Factors Affecting the Dynamics of Community Supported Agriculture (CSA) Membership (RePEc:gam:jsusta:v:11:y:2019:i:15:p:4170-:d:254068)
by Junhong Chen & Zhifeng Gao & Xuqi Chen & Lisha Zhang - Does Social Relation or Economic Interest Affect the Choice Behavior of Land Lease Agreement in China? Evidence from the Largest Wheat−Producing Henan Province (RePEc:gam:jsusta:v:12:y:2020:i:10:p:4279-:d:361992)
by Ruifeng Liu & Zhifeng Gao & Yefan Nian & Hengyun Ma - Evolutionary Path and Mechanism of Village Revitalization: A Case Study of Yuejin Village, Jiangsu, China (RePEc:gam:jsusta:v:14:y:2022:i:13:p:8162-:d:855605)
by Longjiao Wen & Zhenzhen Liu & Zhifeng Gao & Saeid Khanjari - Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System (RePEc:gam:jsusta:v:9:y:2017:i:12:p:2282-:d:122255)
by Erpeng Wang & Zhifeng Gao - Factors Affecting Current and Future CSA Participation (RePEc:gam:jsusta:v:9:y:2017:i:3:p:478-:d:93722)
by Michael Vassalos & Zhifeng Gao & Lisha Zhang - Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis (RePEc:got:gotcrc:065)
by Xiaohua Yu & Zhifeng Gao - Consumer Demand for Healthy Diet: New Evidence from the Healthy Eating Index (RePEc:got:gotcrc:069)
by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee - Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes (RePEc:oup:ajagec:v:91:y:2007:i:3:p:795-809)
by Zhifeng Gao & Ted C. Schroeder - Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes (RePEc:oup:ajagec:v:94:y:2012:i:2:p:562-568)
by Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter - Front-of-Package Nutritional Labels and Consumer Beverage Perceptions (RePEc:oup:apecpp:v:34:y:2012:i:4:p:599-614)
by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao - Front-of-Package Nutritional Labels and Consumer Beverage Perceptions (RePEc:oup:apecpp:v:34:y:2012:i:4:p:599-614.)
by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao - How do farmland rental markets affect farmers’ income? Evidence from a matched renting-in and renting-out household survey in Northeast China (RePEc:plo:pone00:0256590)
by Ning Geng & Zhifeng Gao & Chuchu Sun & Mengyao Wang - Perception and demand for healthy snacks/beverages among US consumers vary by product, health benefit, and color (RePEc:plo:pone00:0287232)
by Glory Esohe Okpiaifo & Bertille Dormoy-Smith & Bachir Kassas & Zhifeng Gao - Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation (RePEc:spr:agfoec:v:7:y:2019:i:1:d:10.1186_s40100-019-0125-9)
by Cian Keogh & Chenguang Li & Zhifeng Gao - Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 (RePEc:spr:ssefpa:v:12:y:2020:i:4:d:10.1007_s12571-020-01092-1)
by Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng - Decentralised fault-tolerant tracking control for interconnected nonlinear time delay systems using dynamic event triggering mechanism (RePEc:taf:tsysxx:v:53:y:2022:i:3:p:593-612)
by Zhifeng Gao & Donghao Liu & Moshu Qian - Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents (RePEc:ucp:mresec:doi:10.1086/686714)
by Xiang Bi & Lisa House & Zhifeng Gao - Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption (RePEc:ucp:mresec:doi:10.1086/709458)
by Xumin Zhang & Yingkai Fang & Zhifeng Gao - Measuring Heterogeneous Preferences for Adaptation Strategies in Response to Sea Level Rise: Evidence from Miami-Dade County (RePEc:uwp:landec:v:99:y:2023:i:1:p:38-62)
by Xuqi Chen & Zhifeng Gao & Xiang Bi - Consumer preference for mandarins: implications of a sensory analysis (RePEc:wly:agribz:v:27:y:2011:i:4:p:450-464)
by Lisa A. House & Zhifeng Gao & Thomas H. Spreen & Fred G. Gmitter, Jr. & M. Filomena Valim & Anne Plotto & Elizabeth A. Baldwin - Opportunities for Western Food Products in China: The Case of Orange Juice Demand (RePEc:wly:agribz:v:32:y:2016:i:3:p:343-362)
by Xuqi Chen & Zhifeng Gao & Lisa House & Jiaoju Ge & Chengfeng Zong & Fred Gmitter - Can “green food” certification achieve both sustainable practices and economic benefits in a transitional economy? The case of kiwifruit growers in Henan Province, China (RePEc:wly:agribz:v:36:y:2020:i:4:p:675-692)
by Ruifeng Liu & Zhifeng Gao & Rodolfo M. Nayga & Lijia Shi & Les Oxley & Hengyun Ma - Does local label bias consumer taste buds and preference? Evidence of a strawberry sensory experiment (RePEc:wly:agribz:v:37:y:2021:i:3:p:550-568)
by Chenyi He & Ruifeng Liu & Zhifeng Gao & Xin Zhao & Charles A. Sims & Rodolfo M. Nayga - Impacts of duo‐regional generic advertising of social media on consumer preference (RePEc:wly:agribz:v:38:y:2022:i:1:p:21-44)
by Xuqi Chen & Yan Heng & Zhifeng Gao & Yuan Jiang - Consumer preferences for agricultural product brands in an E‐commerce environment (RePEc:wly:agribz:v:38:y:2022:i:2:p:312-327)
by Erpeng Wang & Zhenzhen Liu & Zhifeng Gao & Qin Wen & Xianhui Geng - Consumer choices in agricultural markets with multitier collective labels and private brands (RePEc:wly:agribz:v:38:y:2022:i:4:p:905-922)
by Zhanguo Zhu & Qinyuan Shen & Zhifeng Gao - Are people's daily life habits consistent with their preference for food sustainability labels? (RePEc:wly:agribz:v:39:y:2023:i:3:p:589-622)
by Yefan Nian & Zhifeng Gao & Ruojin Zhao - Environmental policy behavioral spillovers: The impact of California's single‐use carryout bag ban on the use of unregulated single‐use plastics (RePEc:wly:apecpp:v:47:y:2025:i:1:p:372-393)
by Sungeun Yoon & Lisa House & Zhifeng Gao