Zhifeng Gao

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Affiliations

• University of Florida → Food and Resource Economics Department
  • website
  • location: Gainesville, Florida (United States)

Research profile

author of:

• Estimating economies of scope using the profit function: A dual approach for the normalized quadratic profit function
  by Gao, Zhifeng & Featherstone, Allen M.
• EFFECTS OF ADDITIONAL QUALITY ATTRIBUTES ON CONSUMER WILLINGNESS-TO-PAY FOR FOOD LABELS
  by Gao, Zhifeng & Schroeder, Ted C.
• Consumer responses to new food quality information: are some consumers more sensitive than others?
  by Zhifeng Gao & Ted C. Schroeder
• A study of the demand relationship between fixed-weight and random-weight citrus
  by Gao, Zhifeng & Lee, Jonq-Ying & Brown, Mark G.
• Citrus Attributes: Do Consumers Really Care Only About Seeds?
  by House, Lisa & Gao, Zhifeng
• A Simple Test of Oligopsony Behavior with an Application to Rice Milling
  by Crespi John M. & Gao Zhifeng & Hanawa Peterson Hikaru
• Consumer Structure of the Blueberry Market: A Double Hurdle Model Approach
  by Shi, Lijia & House, Lisa & Gao, Zhifeng
• Point-of-Sale Nutrition Information and the Demand for Ready-to-Eat Cereals
  by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying
• Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics
  by Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A.
• Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis
  by Xiaohua Yu & Zhifeng Gao
• Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space
  by Shi, Lijia & House, Lisa & Gao, Zhifeng
• An updated ranking of the economic research institutions in China (2000-2009)
  by Yu, Xiaohua & Gao, Zhifeng
• The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food
  by Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E.
• Consumer Demand for Healthy Diet: New Evidence from the Healthy Eating Index
  by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee
• Consumer Preferences for U.S. Beef Products: A Meta Analysis
  by Yu, Xiaohua & Gao, Zhifeng
• Weight Control Strategies and Diet Quality
  by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying
• Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information
  by House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S.
• Using choice experiments to estimate consumer valuation: the role of experimental design and attribute information loads
  by Zhifeng Gao & Lisa O. House & Xiaohua Yu
• A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences
  by Gao, Zhifeng & Yu, Xiaohua
• Estimating Economies of Scope Using Profit Function: A Dual Approach of the Normalized Quadratic Profit Function
  by Gao, Zhifeng & Featherstone, Allen M.
• Using Choice Experiment to Estimate Consumer Valuation: the Role of Experiment Design and Attribute Information Loads
  by Gao, Zhifeng & Yu, Xiaohua & House, Lisa
• Consumer Responses to New Food Quality Information: Are Some Consumers More Sensitive than Others
  by Gao, Zhifeng & Schroeder, Ted C.
• Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes
  by Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter
• Consumer preference for mandarins: implications of a sensory analysis
  by Lisa A. House & Zhifeng Gao & Thomas H. Spreen & Fred G. Gmitter, Jr. & M. Filomena Valim & Anne Plotto & Elizabeth A. Baldwin
• Finding True Consumer Attitudes: Do Validation Questions Help?
  by Gao, Zhifeng & House, Lisa & Bi, Xiang
• Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions
  by Shi, Lijia & House, Lisa & Gao, Zhifeng
• Welfare Analysis in International Sugar Trade: The Case of the EU-ACP Sugar Protocol
  by Moyo, Sibusiso & Spreen, Thomas H. & Gao, Zhifeng
• Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes
  by Zhifeng Gao & Ted C. Schroeder
• The Effect of Information on Consumer Preferences of Indoor Plants
  by Solano, Alexis & House, Lisa & Gao, Zhifeng
• Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries
  by Lijia Shi & Lisa A. House & Zhifeng Gao
• Opportunities for Western Food Products in China: The Case of Orange Juice Demand
  by Chen, Xuqi & Gao, Zhifeng & House, Lisa
• Impact of satisficing behavior in online surveys on consumer preference and welfare estimates
  by Gao, Zhifeng & House, Lisa & Bi, Xiang
• The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach
  by He, Chenyi & Gao, Zhifeng
• Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison
  by Zhifeng Gao & Lisa A. House & Jing Xie
• Willingness to Pay for “Taste of Europe”: Geographical Origin Labeling Controversy in China
  by Li, Chenguang & Bai, Junfei & Gao, Zhifeng
• Opportunities for Western Food Products in China: The Case of Orange Juice Demand
  by Xuqi Chen & Zhifeng Gao & Lisa House & Jiaoju Ge & Chengfeng Zong & Fred Gmitter
• The Impact of Impulsive Behavior on Fresh Produce Purchase: Do the Shopping Companions Matter?
  by Chen, Xuqi & Gao, Zhifeng
• Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison
  by Gao, Zhifeng & House, Lisa & Jing, Xie
• Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents
  by Xiang Bi & Lisa House & Zhifeng Gao
• Optimal Pricing of Online Group-buying: An Empirical Analysis of Food-Away-From-Home in China
  by Jiang, Meng & Ge, Jiaoju & Gao, Zhifeng
• Impact of Sensory Quality and Labels on Consumer Preference of Fresh Strawberries
  by He, Chenyi & Gao, Zhifeng & House, Lisa & Guan, Zhengfei
• Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal?
  by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A.
• Food Choice and Sodium Intake in the American Diet
  by Dong, Zefeng & Gao, Zhifeng & Lee, Jonq-Ying
• Willingness to pay for the “Green Food” in China
  by Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu
• The Puzzle of Valuation Gaps Between Experimental Auction and Real Choice Experiments: Do Purchase Intention and Price Bargaining Preference Matter?
  by Xie, Jing & Gao, Zhifeng & House, Lisa
• Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry
  by Chen, Xuqi & Gao, Zhifeng & House, Lisa
• The Effects of Emotion on Consumers’ Willingness-to-Pay (WTP) for Eco-labeled Fresh Produce
  by Chen, Xuqi & Gao, Zhifeng
• Willingness to Pay for Niche Fresh Produce across the States: Why Are Consumers Willing to Pay More for the Less Favorite?
  by Chen, Xuqi & Gao, Zhifeng & House, Lisa
• Effect of the School Lunch Program on Children's Food Preferences and Family Grocery Shopping
  by Jiang, Yuan & House, Lisa A. & Gao, Zhifeng
• Front-of-Package Nutritional Labels and Consumer Beverage Perceptions
  by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao
• Willingness to Pay for Organic versus Conventional Orange Juice
  by House, Lisa & Gao, Zhifeng & Hausmann, Danielle Thomas
• Front-of-Package Nutritional Labels and Consumer Beverage Perceptions
  by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao
• Purchase Intention Effects in Experimental Auctions and Real Choice Experiments
  by Xie, Jing & Gao, Zhifeng & House, Lisa
• The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation
  by Shi, Lijia & Gao, Zhifeng & Chen, Xuqi
• Does Local Label Bias Consumer Taste Bud and Preference: Evidence of a Strawberry Sensory Experiment
  by He, Chenyi & Gao, Zhifeng & Sims, Charles A. & Zhao, Xin
• Sustainable Consumer Groups and Their Willingness to Pay for Tangible and Intangible Attributes of Fresh Strawberries
  by Zhang, Lisha & Gao, Zhifeng & Vassalos, Michael
• Testing Market Power with Profit Functions: a Dual Approach with Normalized Quadratic
  by Gao, Zhifeng & Moss, Charles B.
• Does Consumer’s Working Memory Matter? The Relationship between Working Memory and Selective Attention in Food Choice
  by Shen, Meng & Gao, Zhifeng
• Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments
  by He, Chenyi & Gao, Zhifeng
• Determining the Impact of State-Specific Signs and Labels on Tomato Marketing
  by Cao, Xiang & House, Lisa & Gao, Zhifeng & Guan, Zhengfei
• Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment
  by Bi, Xiang & House, Lisa & Gao, Zhifeng
• Respondent Screening and SARP: Testing Quarantining Methods for Better Data Quality in Web Panel Surveys
  by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
• Consumer demand for diet quality: evidence from the healthy eating index
  by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee
• Blue or Red? How Color Affects Consumer Information Processing in Food Choice
  by Shen, Meng & Gao, Zhifeng
• Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments
  by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
• Can We Reduce Attribute Non-Attendance, Satisficing Behavior, and WTP Bias in Online Samples? Evidence from a US Blueberry Experiment
  by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
• The Cross-Price Effect on Willingness-to-pay Estimates in Open-ended Contingent Valuation
  by Shi, Lijia & Chen, Xuqi & Gao, Zhifeng
• Assessing willingness to pay for organic products in Africa: the case of Malawi
  by Nkana, Fiskani Esther & Gao, Zhifeng
• Can willingness-to-pay values be manipulated? Evidence from an organic food experiment in China
  by Xiaohua Yu & Binjian Yan & Zhifeng Gao
• ATTRIBUTE NON-ATTENDANCE IN FOOD CHOICE EXPERIMENTS UNDER VARYING INFORMATION LOAD
  by Shen, Meng & Gao, Zhifeng & Schroeder, Ted
• Can Willingness-To-Pay Values be Manipulated? Evidences from an Experiment on Organic Food in China
  by Xiaohua, Yu & Binjian, Yan & Zhifeng, Gao
• Consumer demand for diet quality: evidence from the healthy eating index
  by Gao, Zhifeng & Yu, Xiaohua & Lee, Jonq-Ying
• Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels
  by Jing Xie & Zhifeng Gao & Marilyn Swisher & Xin Zhao
• The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction
  by Xie, Jing & Gao, Zhifeng
• Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers？
  by Chen, Xuqi & Gao, Zhifeng
• Who are the CSA Consumers and how to Promote CSA to more Consumers?
  by Vassalos, Michael & Gao, Zhifeng & Zhang, Lisha
• Changing Structure of China's Meat Imports
  by Cheng, Yahao & Gao, Zhifeng & Seale, James L. Jr.
• Consumer Demand for Healthy Diet: New Evidence from Healthy Eating Index
  by Gao, Zhifeng & Lee, Jonq-Ying & Yu, Xiaohua
• Factors Affecting Current and Future CSA Participation
  by Michael Vassalos & Zhifeng Gao & Lisha Zhang
• Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System
  by Erpeng Wang & Zhifeng Gao
• Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany
  by Abraben, Lane A. & Grogan, Kelly A. & Gao, Zhifeng
• A study of the impact of package changes on orange juice demand
  by Lee, Jonq-Ying & Gao, Zhifeng & Brown, Mark G.
• Consumers’ Preferences and Derived Willingness-to-Pay for Water Supply Safety Improvement: The Analysis of Pricing and Incentive Strategies
  by Jia Wang & Jiaoju Ge & Zhifeng Gao
• Exploring Hidden Factors behind Online Grocery and Food Shopping from Amazon Reviews: A Topic Mining Approach
  by Heng, Yan & Jiang, Yuan & Gao, Zhifeng
• Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued
  by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin
• What Prohibit CSA Membership Renewals? Identifying Barriers of CSA Participation
  by Chen, Junhong & Gao, Zhifeng & Zhang, Lisha
• Consumer Preference of Away-From-Home Sustainable Salmon Consumption: East vs. West Cultural Comparison
  by Gao, Zhifeng & Fang, Yingkai
• Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice
  by Chen, Xuqi & Shen, Meng & Gao, Zhifeng
• The impact of deal†proneness on WTP estimates in incentive†aligned value elicitation methods
  by Lijia Shi & Jing Xie & Zhifeng Gao
• Marketing Opportunities for Organic Transitional Certification
  by Chen, Xuqi & Gao, Zhifeng & Jiang, Yuan
• Effect of price on consumers’ willingness to pay: is it from quality perception or price anchoring?
  by Yu, Luqing & Gao, Zhifeng & Sims, Charles & Guan, Zhengfei
• Is People’s Daily Lifestyle Consistent with Their Food Purchasing Behavior?
  by Nian, Yefan & Shi, Lijia & Gao, Zhifeng & Zhao, Ruojin
• Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation
  by Cian Keogh & Chenguang Li & Zhifeng Gao
• Why Should We Protect the Interests of “Green Food” Certified Product Growers? Evidence from Kiwifruit Production in China
  by Ruifeng Liu & Zhifeng Gao & Gongan Yan & Hengyun Ma
• Factors Affecting the Dynamics of Community Supported Agriculture (CSA) Membership
  by Junhong Chen & Zhifeng Gao & Xuqi Chen & Lisha Zhang
• Is Environment Consciousness associated with Organic Consumption – A Revealed Preference Approach
  by Yoon, Sungeun & House, Lisa A. & Gao, Zhifeng & Grogan, Kelly A. & Mullally, Conner C.
• A Topic Mining Approach to Understand What Matters to Online Grocery Consumers: the Case of Coconut Oil
  by Heng, Yan & Chen, Junhong & Gao, Zhifeng
• The Impact of Health-related Information on Consumers’ WTP for the Food Product: Does the Format Matter?
  by Nian, Yefan & Gao, Zhifeng & Chen, Junhong
• Are Home or Community Gardeners Willing to Pay More for Organic and Local?
  by Shi, Lijia & Gao, Zhifeng & Zhao, Yuning & Chen, Junhong
• Analysis of Healthy and Convenient Food: The Example of Meal Kit Delivery Services
  by Yoon, Sungeun & Gao, Zhifeng & House, Lisa A.
• The heterogeneous preferences for solar energy policies among US households
  by Heng, Yan & Lu, Chao-Lin & Yu, Luqing & Gao, Zhifeng
• Economics Benefit of Pest Risk Prediction Model: An Agent-Based Model Approach
  by Bian, Huixin & Gao, Zhifeng
• Consumers’ valuation for food traceability in China: Does trust matter?
  by Liu, Ruifeng & Gao, Zhifeng & Nayga, Rodolfo M. & Snell, Heather Arielle & Ma, Hengyun
• Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China
  by Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia
• Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?
  by Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N.
• The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products
  by Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L.
• Evolutionary Path and Mechanism of Village Revitalization: A Case Study of Yuejin Village, Jiangsu, China
  by Wen, Longjiao & Liu, Zhenzhen & Gao, Zhifeng
• Does Social Relation or Economic Interest Affect the Choice Behavior of Land Lease Agreement in China? Evidence from the Largest Wheat−Producing Henan Province
  by Ruifeng Liu & Zhifeng Gao & Yefan Nian & Hengyun Ma
• Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores
  by Yu, Luqing & Gao, Zhifeng
• Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments
  by Zhang, Xumin & Khachatryan, Hayk & Gao, Zhifeng
• Can ecolabel certifications for restaurants influence consumer choices away from home?
  by Fang, Yingkai & Asche, Frank & Gao, Zhifeng
• Information Treatment, Cognitive Load, and Attribute Attendance in Choice Experiments
  by Nian, Yefan & Gao, Zhifeng
• Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption
  by Xumin Zhang & Yingkai Fang & Zhifeng Gao
• Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19
  by Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng
• The impact of customer ratings on consumer choice of fresh produce: A stated preference experiment approach
  by Chenyi He & Lijia Shi & Zhifeng Gao & Lisa House
• Spending of Economic Stimulus Payments and Changes in Food Purchasing During the COVID-19 Pandemic
  by Lai, John & Morgan, Stephen & Kassas, Bachir & Kropp, Jaclyn & Gao, Zhifeng
• Can “green food” certification achieve both sustainable practices and economic benefits in a transitional economy? The case of kiwifruit growers in Henan Province, China
  by Ruifeng Liu & Zhifeng Gao & Rodolfo M. Nayga & Lijia Shi & Les Oxley & Hengyun Ma