Zhifeng Gao
Names
Contact
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Affiliations
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University of Florida
→ Food and Resource Economics Department
- website
- location: Gainesville, Florida (United States)
Research profile
author of:
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Estimating economies of scope using the profit function: A dual approach for the normalized quadratic profit function
by Gao, Zhifeng & Featherstone, Allen M.
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EFFECTS OF ADDITIONAL QUALITY ATTRIBUTES ON CONSUMER WILLINGNESS-TO-PAY FOR FOOD LABELS
by Gao, Zhifeng & Schroeder, Ted C.
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Consumer responses to new food quality information: are some consumers more sensitive than others?
by Zhifeng Gao & Ted C. Schroeder
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A study of the demand relationship between fixed-weight and random-weight citrus
by Gao, Zhifeng & Lee, Jonq-Ying & Brown, Mark G.
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Citrus Attributes: Do Consumers Really Care Only About Seeds?
by House, Lisa & Gao, Zhifeng
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A Simple Test of Oligopsony Behavior with an Application to Rice Milling
by Crespi John M. & Gao Zhifeng & Hanawa Peterson Hikaru
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Consumer Structure of the Blueberry Market: A Double Hurdle Model Approach
by Shi, Lijia & House, Lisa & Gao, Zhifeng
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Point-of-Sale Nutrition Information and the Demand for Ready-to-Eat Cereals
by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying
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Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics
by Gao, Zhifeng & House, Lisa & Gmitter, Fred G., Jr. & Valim, M. Filomena & Plotto, Anne & Baldwin, Elizabeth A.
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Consumer Preferences for Country-of-Origin of U.S. Beef Products: A Meta Analysis
by Xiaohua Yu & Zhifeng Gao
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Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space
by Shi, Lijia & House, Lisa & Gao, Zhifeng
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An updated ranking of the economic research institutions in China (2000-2009)
by Yu, Xiaohua & Gao, Zhifeng
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The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food
by Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E.
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Consumer Demand for Healthy Diet: New Evidence from the Healthy Eating Index
by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee
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Consumer Preferences for U.S. Beef Products: A Meta Analysis
by Yu, Xiaohua & Gao, Zhifeng
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Weight Control Strategies and Diet Quality
by Lin, Chung-Tung Jordan & Gao, Zhifeng & Lee, Jonq-Ying
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Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information
by House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S.
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Using choice experiments to estimate consumer valuation: the role of experimental design and attribute information loads
by Zhifeng Gao & Lisa O. House & Xiaohua Yu
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A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences
by Gao, Zhifeng & Yu, Xiaohua
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Estimating Economies of Scope Using Profit Function: A Dual Approach of the Normalized Quadratic Profit Function
by Gao, Zhifeng & Featherstone, Allen M.
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Using Choice Experiment to Estimate Consumer Valuation: the Role of Experiment Design and Attribute Information Loads
by Gao, Zhifeng & Yu, Xiaohua & House, Lisa
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Consumer Responses to New Food Quality Information: Are Some Consumers More Sensitive than Others
by Gao, Zhifeng & Schroeder, Ted C.
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Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes
by Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter
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Consumer preference for mandarins: implications of a sensory analysis
by Lisa A. House & Zhifeng Gao & Thomas H. Spreen & Fred G. Gmitter, Jr. & M. Filomena Valim & Anne Plotto & Elizabeth A. Baldwin
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Finding True Consumer Attitudes: Do Validation Questions Help?
by Gao, Zhifeng & House, Lisa & Bi, Xiang
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Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions
by Shi, Lijia & House, Lisa & Gao, Zhifeng
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Welfare Analysis in International Sugar Trade: The Case of the EU-ACP Sugar Protocol
by Moyo, Sibusiso & Spreen, Thomas H. & Gao, Zhifeng
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Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes
by Zhifeng Gao & Ted C. Schroeder
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The Effect of Information on Consumer Preferences of Indoor Plants
by Solano, Alexis & House, Lisa & Gao, Zhifeng
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Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries
by Lijia Shi & Lisa A. House & Zhifeng Gao
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Opportunities for Western Food Products in China: The Case of Orange Juice Demand
by Chen, Xuqi & Gao, Zhifeng & House, Lisa
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Impact of satisficing behavior in online surveys on consumer preference and welfare estimates
by Gao, Zhifeng & House, Lisa & Bi, Xiang
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The Impact of Customer Review on Consumer Preference for Fresh Produce: A Choice Experiment Approach
by He, Chenyi & Gao, Zhifeng
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Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison
by Zhifeng Gao & Lisa A. House & Jing Xie
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Willingness to Pay for “Taste of Europe”: Geographical Origin Labeling Controversy in China
by Li, Chenguang & Bai, Junfei & Gao, Zhifeng
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Opportunities for Western Food Products in China: The Case of Orange Juice Demand
by Xuqi Chen & Zhifeng Gao & Lisa House & Jiaoju Ge & Chengfeng Zong & Fred Gmitter
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The Impact of Impulsive Behavior on Fresh Produce Purchase: Do the Shopping Companions Matter?
by Chen, Xuqi & Gao, Zhifeng
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Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison
by Gao, Zhifeng & House, Lisa & Jing, Xie
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Impacts of Nutrition Information on Choices of Fresh Seafood Among Parents
by Xiang Bi & Lisa House & Zhifeng Gao
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Optimal Pricing of Online Group-buying: An Empirical Analysis of Food-Away-From-Home in China
by Jiang, Meng & Ge, Jiaoju & Gao, Zhifeng
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Impact of Sensory Quality and Labels on Consumer Preference of Fresh Strawberries
by He, Chenyi & Gao, Zhifeng & House, Lisa & Guan, Zhengfei
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Willingness to Pay for Eco-labeled Fresh Strawberry: Are All Environmentally Friendly Techniques Equal?
by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa A.
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Food Choice and Sodium Intake in the American Diet
by Dong, Zefeng & Gao, Zhifeng & Lee, Jonq-Ying
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Willingness to pay for the “Green Food” in China
by Yu, Xiaohua & Gao, Zhifeng & Zeng, Yinchu
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The Puzzle of Valuation Gaps Between Experimental Auction and Real Choice Experiments: Do Purchase Intention and Price Bargaining Preference Matter?
by Xie, Jing & Gao, Zhifeng & House, Lisa
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Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry
by Chen, Xuqi & Gao, Zhifeng & House, Lisa
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The Effects of Emotion on Consumers’ Willingness-to-Pay (WTP) for Eco-labeled Fresh Produce
by Chen, Xuqi & Gao, Zhifeng
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Willingness to Pay for Niche Fresh Produce across the States: Why Are Consumers Willing to Pay More for the Less Favorite?
by Chen, Xuqi & Gao, Zhifeng & House, Lisa
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Effect of the School Lunch Program on Children's Food Preferences and Family Grocery Shopping
by Jiang, Yuan & House, Lisa A. & Gao, Zhifeng
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Front-of-Package Nutritional Labels and Consumer Beverage Perceptions
by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao
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Willingness to Pay for Organic versus Conventional Orange Juice
by House, Lisa & Gao, Zhifeng & Hausmann, Danielle Thomas
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Front-of-Package Nutritional Labels and Consumer Beverage Perceptions
by Hyeyoung Kim & Lisa A. House & Gail Rampersaud & Zhifeng Gao
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Purchase Intention Effects in Experimental Auctions and Real Choice Experiments
by Xie, Jing & Gao, Zhifeng & House, Lisa
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The cross-price effect on willingness-to-pay estimates in open-ended contingent valuation
by Shi, Lijia & Gao, Zhifeng & Chen, Xuqi
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Does Local Label Bias Consumer Taste Bud and Preference: Evidence of a Strawberry Sensory Experiment
by He, Chenyi & Gao, Zhifeng & Sims, Charles A. & Zhao, Xin
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Sustainable Consumer Groups and Their Willingness to Pay for Tangible and Intangible Attributes of Fresh Strawberries
by Zhang, Lisha & Gao, Zhifeng & Vassalos, Michael
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Testing Market Power with Profit Functions: a Dual Approach with Normalized Quadratic
by Gao, Zhifeng & Moss, Charles B.
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Does Consumer’s Working Memory Matter? The Relationship between Working Memory and Selective Attention in Food Choice
by Shen, Meng & Gao, Zhifeng
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Do picture labels give better idea to customers? A comparison of picture labels to traditional text describe labels in choice experiments
by He, Chenyi & Gao, Zhifeng
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Determining the Impact of State-Specific Signs and Labels on Tomato Marketing
by Cao, Xiang & House, Lisa & Gao, Zhifeng & Guan, Zhengfei
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Can Nutrition and Health Information Increase Demand for Seafood among Parents? Evidence from a Choice Experiment
by Bi, Xiang & House, Lisa & Gao, Zhifeng
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Respondent Screening and SARP: Testing Quarantining Methods for Better Data Quality in Web Panel Surveys
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
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Consumer demand for diet quality: evidence from the healthy eating index
by Zhifeng Gao & Xiaohua Yu & Jonq-Ying Lee
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Blue or Red? How Color Affects Consumer Information Processing in Food Choice
by Shen, Meng & Gao, Zhifeng
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Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
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Can We Reduce Attribute Non-Attendance, Satisficing Behavior, and WTP Bias in Online Samples? Evidence from a US Blueberry Experiment
by Jones, Michael S. & House, Lisa A. & Gao, Zhifeng
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The Cross-Price Effect on Willingness-to-pay Estimates in Open-ended Contingent Valuation
by Shi, Lijia & Chen, Xuqi & Gao, Zhifeng
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Assessing willingness to pay for organic products in Africa: the case of Malawi
by Nkana, Fiskani Esther & Gao, Zhifeng
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Can willingness-to-pay values be manipulated? Evidence from an organic food experiment in China
by Xiaohua Yu & Binjian Yan & Zhifeng Gao
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ATTRIBUTE NON-ATTENDANCE IN FOOD CHOICE EXPERIMENTS UNDER VARYING INFORMATION LOAD
by Shen, Meng & Gao, Zhifeng & Schroeder, Ted
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Can Willingness-To-Pay Values be Manipulated? Evidences from an Experiment on Organic Food in China
by Xiaohua, Yu & Binjian, Yan & Zhifeng, Gao
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Consumer demand for diet quality: evidence from the healthy eating index
by Gao, Zhifeng & Yu, Xiaohua & Lee, Jonq-Ying
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Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels
by Jing Xie & Zhifeng Gao & Marilyn Swisher & Xin Zhao
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The Comparison of three Non-hypothetical Valuation Methods: Choice Experiments, Contingent Valuation, and Experimental Auction
by Xie, Jing & Gao, Zhifeng
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Chinese Consumer Knowledge, Perception and Willingness to Pay for Orange Juice Products: Any Opportunities for the U.S. Juice Producers?
by Chen, Xuqi & Gao, Zhifeng
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Who are the CSA Consumers and how to Promote CSA to more Consumers?
by Vassalos, Michael & Gao, Zhifeng & Zhang, Lisha
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Changing Structure of China's Meat Imports
by Cheng, Yahao & Gao, Zhifeng & Seale, James L. Jr.
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Consumer Demand for Healthy Diet: New Evidence from Healthy Eating Index
by Gao, Zhifeng & Lee, Jonq-Ying & Yu, Xiaohua
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Factors Affecting Current and Future CSA Participation
by Michael Vassalos & Zhifeng Gao & Lisha Zhang
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Chinese Consumer Quality Perception and Preference of Traditional Sustainable Rice Produced by the Integrated Rice–Fish System
by Erpeng Wang & Zhifeng Gao
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Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany
by Abraben, Lane A. & Grogan, Kelly A. & Gao, Zhifeng
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A study of the impact of package changes on orange juice demand
by Lee, Jonq-Ying & Gao, Zhifeng & Brown, Mark G.
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Consumers’ Preferences and Derived Willingness-to-Pay for Water Supply Safety Improvement: The Analysis of Pricing and Incentive Strategies
by Jia Wang & Jiaoju Ge & Zhifeng Gao
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Exploring Hidden Factors behind Online Grocery and Food Shopping from Amazon Reviews: A Topic Mining Approach
by Heng, Yan & Jiang, Yuan & Gao, Zhifeng
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Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued
by Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin
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What Prohibit CSA Membership Renewals? Identifying Barriers of CSA Participation
by Chen, Junhong & Gao, Zhifeng & Zhang, Lisha
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Consumer Preference of Away-From-Home Sustainable Salmon Consumption: East vs. West Cultural Comparison
by Gao, Zhifeng & Fang, Yingkai
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Impact of Intra-respondent Variations in Attribute Attendance on Consumer Preference in Food Choice
by Chen, Xuqi & Shen, Meng & Gao, Zhifeng
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The impact of deal†proneness on WTP estimates in incentive†aligned value elicitation methods
by Lijia Shi & Jing Xie & Zhifeng Gao
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Marketing Opportunities for Organic Transitional Certification
by Chen, Xuqi & Gao, Zhifeng & Jiang, Yuan
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Effect of price on consumers’ willingness to pay: is it from quality perception or price anchoring?
by Yu, Luqing & Gao, Zhifeng & Sims, Charles & Guan, Zhengfei
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Is People’s Daily Lifestyle Consistent with Their Food Purchasing Behavior?
by Nian, Yefan & Shi, Lijia & Gao, Zhifeng & Zhao, Ruojin
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Evolving consumer trends for whey protein sports supplements: the Heckman ordered probit estimation
by Cian Keogh & Chenguang Li & Zhifeng Gao
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Why Should We Protect the Interests of “Green Food” Certified Product Growers? Evidence from Kiwifruit Production in China
by Ruifeng Liu & Zhifeng Gao & Gongan Yan & Hengyun Ma
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Factors Affecting the Dynamics of Community Supported Agriculture (CSA) Membership
by Junhong Chen & Zhifeng Gao & Xuqi Chen & Lisha Zhang
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Is Environment Consciousness associated with Organic Consumption – A Revealed Preference Approach
by Yoon, Sungeun & House, Lisa A. & Gao, Zhifeng & Grogan, Kelly A. & Mullally, Conner C.
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A Topic Mining Approach to Understand What Matters to Online Grocery Consumers: the Case of Coconut Oil
by Heng, Yan & Chen, Junhong & Gao, Zhifeng
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The Impact of Health-related Information on Consumers’ WTP for the Food Product: Does the Format Matter?
by Nian, Yefan & Gao, Zhifeng & Chen, Junhong
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Are Home or Community Gardeners Willing to Pay More for Organic and Local?
by Shi, Lijia & Gao, Zhifeng & Zhao, Yuning & Chen, Junhong
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Analysis of Healthy and Convenient Food: The Example of Meal Kit Delivery Services
by Yoon, Sungeun & Gao, Zhifeng & House, Lisa A.
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The heterogeneous preferences for solar energy policies among US households
by Heng, Yan & Lu, Chao-Lin & Yu, Luqing & Gao, Zhifeng
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Economics Benefit of Pest Risk Prediction Model: An Agent-Based Model Approach
by Bian, Huixin & Gao, Zhifeng
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Consumers’ valuation for food traceability in China: Does trust matter?
by Liu, Ruifeng & Gao, Zhifeng & Nayga, Rodolfo M. & Snell, Heather Arielle & Ma, Hengyun
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Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China
by Wang, Erpeng & Gao, Zhifeng & Heng, Yan & Shi, Lijia
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Do Plastic Warning Labels Reduce Consumers’ Willingness to Pay for Plastic Packaging?
by Van Asselt, Joanna & Nian, Yefan & Soh, Moonwon & Gao, Zhifeng & Morgan, Stephen N.
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The Reference Price Effect on Willingness-to-Pay Estimates: Evidence from Eco-labeled Food Products
by Wei, Xiaohan & Chen, Xuqi & Gao, Zhifeng & Jensen, Kimberly L. & Yu, Tun-Hsiang & DeLong, Karen L.
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Evolutionary Path and Mechanism of Village Revitalization: A Case Study of Yuejin Village, Jiangsu, China
by Wen, Longjiao & Liu, Zhenzhen & Gao, Zhifeng
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Does Social Relation or Economic Interest Affect the Choice Behavior of Land Lease Agreement in China? Evidence from the Largest Wheat−Producing Henan Province
by Ruifeng Liu & Zhifeng Gao & Yefan Nian & Hengyun Ma
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Better image for better price: how store image affects consumer’s willingness to pay for national brand in different stores
by Yu, Luqing & Gao, Zhifeng
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Using Mixed Logit Based Models to Control Attribute Nonattendance in Choice Experiments
by Zhang, Xumin & Khachatryan, Hayk & Gao, Zhifeng
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Can ecolabel certifications for restaurants influence consumer choices away from home?
by Fang, Yingkai & Asche, Frank & Gao, Zhifeng
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Information Treatment, Cognitive Load, and Attribute Attendance in Choice Experiments
by Nian, Yefan & Gao, Zhifeng
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Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption
by Xumin Zhang & Yingkai Fang & Zhifeng Gao
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Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19
by Erpeng Wang & Ning An & Zhifeng Gao & Emmanuel Kiprop & Xianhui Geng
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The impact of customer ratings on consumer choice of fresh produce: A stated preference experiment approach
by Chenyi He & Lijia Shi & Zhifeng Gao & Lisa House
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Spending of Economic Stimulus Payments and Changes in Food Purchasing During the COVID-19 Pandemic
by Lai, John & Morgan, Stephen & Kassas, Bachir & Kropp, Jaclyn & Gao, Zhifeng
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Can “green food” certification achieve both sustainable practices and economic benefits in a transitional economy? The case of kiwifruit growers in Henan Province, China
by Ruifeng Liu & Zhifeng Gao & Rodolfo M. Nayga & Lijia Shi & Les Oxley & Hengyun Ma