Malcolm John Wright
Names
| first: |
Malcolm |
| middle: |
John |
| last: |
Wright |
Identifer
Contact
Affiliations
-
University of South Australia
/ Business School
/ School of Marketing
/ Ehrenberg-Bass Institute for Marketing Science
Research profile
author of:
- Some philosophical problems for service-dominant logic in marketing (RePEc:eee:aumajo:v:20:y:2012:i:3:p:218-223)
by Wright, Malcolm & Russell, Deborah - Are promoters valuable customers? An application of the net promoter scale to predict future customer spend (RePEc:eee:aumajo:v:26:y:2018:i:1:p:3-9)
by Mecredy, Philip & Wright, Malcolm J. & Feetham, Pamela - The adoption of new prescription drugs is strongly associated with prior category prescribing rate (RePEc:eee:ijrema:v:33:y:2016:i:1:p:220-224)
by Stern, Philip & Wright, Malcolm - How to grow a brand: Retain or acquire customers? (RePEc:eee:jbrese:v:67:y:2014:i:5:p:990-997)
by Riebe, Erica & Wright, Malcolm & Stern, Philip & Sharp, Byron - Forecasting new product trial with analogous series (RePEc:eee:jbrese:v:68:y:2015:i:8:p:1732-1738)
by Wright, Malcolm J. & Stern, Philip - Fundamental patterns of in-store shopper behavior (RePEc:eee:joreco:v:37:y:2017:i:c:p:182-194)
by Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm - Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation (RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920312741)
by Schnack, Alexander & Wright, Malcolm J. & Holdershaw, Judith L. - Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments (RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001478)
by Schnack, Alexander & Wright, Malcolm J. & Elms, Jonathan - Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model (RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003751)
by Trinh, Giang & Wright, Malcolm J. - Consumer Behaviour: Applications in Marketing (RePEc:hal:journl:hal-00457586)
by Marc Vanhuele & Malcolm Wright & Robert East - Consumer Behaviour: Applications in Marketing (RePEc:hal:journl:hal-02454375)
by Marc Vanhuele & Malcolm Wright & Robert East - Consumer Behaviour: Applications in Marketing (RePEc:hal:journl:hal-02527478)
by Marc Vanhuele & Malcolm Wright & Robert East - The Ombudsman: Verification of Citations: Fawlty Towers of Knowledge? (RePEc:inm:orinte:v:38:y:2008:i:2:p:125-139)
by Malcolm Wright & J. Scott Armstrong - Predicting future purchases with the Poisson log-normal model (RePEc:kap:mktlet:v:25:y:2014:i:2:p:219-234)
by Giang Trinh & Cam Rungie & Malcolm Wright & Carl Driesener & John Dawes - A quantitative evaluation of the public response to climate engineering (RePEc:nat:natcli:v:4:y:2014:i:2:d:10.1038_nclimate2087)
by Malcolm J. Wright & Damon A. H. Teagle & Pamela M. Feetham - A new theorem for optimizing the advertising budget (RePEc:pra:mprapa:10565)
by Wright, Malcolm - Verification of Citations: Fawlty Towers of Knowledge? (RePEc:pra:mprapa:4149)
by Wright, Malcolm & Armstrong, J. Scott - Predicting elections from politicians’ faces (RePEc:pra:mprapa:9150)
by Armstrong, J. Scott & Green, Kesten C. & Jones, Randall J. & Wright, Malcolm - The public remain uninformed and wary of climate engineering (RePEc:spr:climat:v:160:y:2020:i:2:d:10.1007_s10584-020-02706-5)
by Daniel P. Carlisle & Pamela M. Feetham & Malcolm J. Wright & Damon A. H. Teagle