Peter Verhoef

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Identifer

Contact

Affiliations

• Rijksuniversiteit Groningen / Faculteit Economie en Bedrijfskunde
  • EDIRC entry
  • location:

Research profile

author of:

• On combining revealed and stated preferences to forecast customer behaviour: three case studies (RePEc:ems:eureir:583)
  by Franses, Ph.H.B.F. & Verhoef, P.C.
• Explaining Choice and Share of Category Requirements of Biologic Meat (RePEc:ems:eureri:1095)
  by Verhoef, P.C. & Vlagsma-Brangule, K.
• Using Selective Sampling for Binary Choice Models to Reduce Survey Costs (RePEc:ems:eureri:131)
  by Donkers, A.C.D. & Franses, Ph.H.B.F. & Verhoef, P.C.
• The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions (RePEc:ems:eureri:13615)
  by van Everdingen, Y.M. & Sloot, L.M. & Verhoef, P.C.
• Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Type (RePEc:ems:eureri:1613)
  by Verhoef, P.C. & Langerak, F. & Donkers, A.C.D.
• The Effect of Relational Constructs on Relationship Performance (RePEc:ems:eureri:17)
  by Verhoef, P.C. & Franses, Ph.H.B.F. & Hoekstra, J.C.
• The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development (RePEc:ems:eureri:174)
  by Verhoef, P.C.
• Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions (RePEc:ems:eureri:1845)
  by Sloot, L.M. & Verhoef, P.C.
• Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line (RePEc:ems:eureri:1936)
  by Verhoef, P.C. & Pauwels, K.H.
• The Theoretical Underpinnings of Customer Asset Management (RePEc:ems:eureri:226)
  by Bolton, R.N. & Lemo, K.N. & Verhoef, P.C.
• Further Thoughts on CRM (RePEc:ems:eureri:227)
  by Verhoef, P.C. & Langerak, F.
• Service Processes as a Sequence of Events (RePEc:ems:eureri:256)
  by Verhoef, P.C. & Antonides, G. & de Hoog, A.N.
• The impact of brand and category characteristics on consumer stock-out reactions (RePEc:ems:eureri:257)
  by Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F.
• The Effect of Members' Satisfaction with a Virtual Community on Member Participation (RePEc:ems:eureri:269)
  by Langerak, F. & Verhoef, P.C. & Verlegh, P.W.J. & de Valck, K.
• Predicting Customer Lifetime Value in Multi-Service Industries (RePEc:ems:eureri:325)
  by Donkers, A.C.D. & Verhoef, P.C. & de Jong, M.G.
• Consumer Perception and Evaluation of Waiting Time (RePEc:ems:eureri:44)
  by Antonides, G. & Verhoef, P.C.
• Predicting Customer Potential Value: an application in the insurance industry (RePEc:ems:eureri:67)
  by Verhoef, P.C. & Donkers, A.C.D.
• The Quest for Citations: Drivers of Article Impact (RePEc:ems:eureri:8127)
  by Stremersch, S. & Verniers, I.W.J. & Verhoef, P.C.
• Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers (RePEc:ems:eureri:9405)
  by Prins, R. & Verhoef, P.C.
• Changing Perceptions and Changing Behavior in Customer Relationships (RePEc:ems:eureri:96)
  by Verhoef, P.C. & Franses, Ph.H.B.F. & Donkers, A.C.D.
• Purchasing complex services on the Internet; An analysis of mortgage loan acquisitions (RePEc:ems:eureri:992)
  by Vroomen, B.L.K. & Donkers, A.C.D. & Verhoef, P.C. & Franses, Ph.H.B.F.
• Customer Lifetime Value. Een overzicht van de literatuur (RePEc:ete:revbec:20040103)
  by P.C. Verhoef
• Optimizing the Marketing Interventions Mix in Intermediate-Term CRM (RePEc:inm:ormksc:v:24:y:2005:i:3:p:477-489)
  by Roland T. Rust & Peter C. Verhoef
• Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field? (RePEc:inm:ormksc:v:24:y:2005:i:4:p:585-594)
  by Stefan Stremersch & Peter C. Verhoef
• The importance of non-linear relationships between attitude and behaviour in policy research (RePEc:kap:jcopol:v:30:y:2007:i:2:p:75-90)
  by Jenny Doorn & Peter Verhoef & Tammo Bijmolt
• Choice Models and Customer Relationship Management (RePEc:kap:mktlet:v:16:y:2005:i:3:p:279-291)
  by Wagner Kamakura & Carl Mela & Asim Ansari & Anand Bodapati & Pete Fader & Raghuram Iyengar & Prasad Naik & Scott Neslin & Baohong Sun & Peter Verhoef & Michel Wedel & Ron Wilcox
• Do vendors benefit from promotions in a multi-vendor loyalty program? (RePEc:kap:mktlet:v:22:y:2011:i:4:p:341-356)
  by Matilda Dorotic & Dennis Fok & Peter Verhoef & Tammo Bijmolt
• Understanding consumers’ multichannel choices across the different stages of the buying process (RePEc:kap:mktlet:v:23:y:2012:i:4:p:987-1003)
  by Sonja Gensler & Peter Verhoef & Martin Böhm
• Modeling CLV: A test of competing models in the insurance industry (RePEc:kap:qmktec:v:5:y:2007:i:2:p:163-190)
  by Bas Donkers & Peter Verhoef & Martijn Jong
• Drivers of peak sales for pharmaceutical brands (RePEc:kap:qmktec:v:8:y:2010:i:4:p:429-460)
  by Marc Fischer & Peter Leeflang & Peter Verhoef
• Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (RePEc:now:fntmkt:1700000026)
  by Bijmolt, Tammo H. A. & Dorotic, Matilda & Verhoef, Peter C.
• Explaining purchases of organic meat by Dutch consumers (RePEc:oup:erevae:v:32:y:2005:i:2:p:245-267)
  by Peter C. Verhoef
• The Quest for Citations: Drivers of Article Impact (RePEc:rug:rugwps:06/422)
  by S. Stremersch & I. Verniers & C. Verhoef
• Generating global brand equity through corporate social responsibility to key stakeholders (RePEc:upf:upfgen:1209)
  by Anna Torres & Tammo H. A. Bijmolt & Josep A. Tribó & Peter Verhoef