Martin Spann

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Contact

Affiliations

• Ludwig-Maximilians-Universität München / Fakultät für Betriebswirtschaft
  • EDIRC entry
  • location:

Research profile

author of:

• Kish: Where Customers Pay As They Wish (repec:bpj:revmkt:v:8:y:2010:i:2:p:1-14:n:3)
  by Kim Ju-Young & Natter Martin & Spann Martin
• Event Studies in Real- and Play-Money Prediction Markets (repec:buc:jpredm:v:2:y:2008:i:2:p:53-70)
  by Christian Slamka & Arina Soukhoroukova & Martin Spann
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (repec:ces:ceswps:_5069)
  by Klaus Schmidt & Martin Spann & Robert Zeithammer
• Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price (repec:cpr:ceprdp:10605)
  by Schmidt, Klaus & Krämer, Florentin & Spann, Martin & Stich, Lucas
• The Social Embeddedness of Decision Making: Opportunities and Challenges (repec:dar:wpaper:56545)
  by Takac, Carsten & Hinz, Oliver & Spann, Martin
• Price Discrimination in E-Commerce? An Examination of Dynamic Pricing in Name-Your-Own-Price Markets Management Information Systems Quarterly (MISQ) (repec:dar:wpaper:56546)
  by Hinz, Oliver & Hann, Il-Horn & Spann, Martin
• Geschäftsmodelle – Eine Agenda für die Wirtschaftsinformatik (repec:dar:wpaper:62746)
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Business Models – an Information Systems Research Agenda (repec:dar:wpaper:62747)
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (repec:dar:wpaper:62757)
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (repec:dar:wpaper:63685)
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Geschäftsmodelle – Eine Forschungsagenda für die Wirtschaftsinformatik (repec:dar:wpaper:64421)
  by Veit, Daniel J. & Clemons, Eric K. & Benlian, Alexander & Buxmann, Peter & Hess, Thomas & Kundisch, D. & Leimeister, Jan Marco & Loos, Peter & Spann, Martin
• Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? (repec:dar:wpaper:77139)
  by Skiera, Bernd & Hinz, Oliver & Spann, Martin
• The ability to compensate for suboptimal capacity decisions by optimal pricing decisions (repec:eee:ejores:v:118:y:1999:i:3:p:450-463)
  by Skiera, Bernd & Spann, Martin
• Sampling, discounts or pay-what-you-want: Two field experiments (repec:eee:ijrema:v:31:y:2014:i:3:p:327-334)
  by Kim, Ju-Young & Natter, Martin & Spann, Martin
• Marketing analytics using anonymized and fragmented tracking data (repec:eee:ijrema:v:36:y:2019:i:1:p:117-136)
  by Kakatkar, Chinmay & Spann, Martin
• The existence and persistence of the pay-per-use bias in car sharing services (repec:eee:ijrema:v:38:y:2021:i:2:p:329-342)
  by Dowling, Katharina & Manchanda, Puneet & Spann, Martin
• Strange case of Dr. Bidder and Mr. Entrant: Consumer preference inconsistencies in costly price offers (repec:eee:ijrema:v:42:y:2025:i:2:p:255-274)
  by Zeithammer, Robert & Stich, Lucas & Spann, Martin & Häubl, Gerald
• Dynamic pricing and reference price effects (repec:eee:jbrese:v:152:y:2022:i:c:p:300-314)
  by Prakash, David & Spann, Martin
• Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans (repec:eee:jbrese:v:182:y:2024:i:c:s0148296324003084)
  by Schuster, Emanuel & Spann, Martin
• Relevance of actors in bridging positions for product-related information diffusion (repec:eee:jbrese:v:67:y:2014:i:8:p:1630-1637)
  by Pescher, Christian & Spann, Martin
• Delegating pricing power to customers: Pay What You Want or Name Your Own Price? (repec:eee:jeborg:v:136:y:2017:i:c:p:125-140)
  by Krämer, Florentin & Schmidt, Klaus M. & Spann, Martin & Stich, Lucas
• Paying for open access (repec:eee:jeborg:v:200:y:2022:i:c:p:273-286)
  by Stich, Lucas & Spann, Martin & Schmidt, Klaus M.
• The effects of reference prices on bidding behavior in interactive pricing mechanisms (repec:eee:joinma:v:22:y:2008:i:4:p:2-18)
  by Wolk, Agnieszka & Spann, Martin
• An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions (repec:eee:joinma:v:24:y:2010:i:4:p:283-296)
  by Bernhardt, Martin & Spann, Martin
• Social Commerce: A Contingency Framework for Assessing Marketing Potential (repec:eee:joinma:v:27:y:2013:i:4:p:311-323)
  by Yadav, Manjit S. & de Valck, Kristine & Hennig-Thurau, Thorsten & Hoffman, Donna L. & Spann, Martin
• Consumer Decision-making Processes in Mobile Viral Marketing Campaigns (repec:eee:joinma:v:28:y:2014:i:1:p:43-54)
  by Pescher, Christian & Reichhart, Philipp & Spann, Martin
• Mobile Advertising: A Framework and Research Agenda (repec:eee:joinma:v:34:y:2016:i:c:p:3-14)
  by Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal
• An Experimental Analysis of the Effectiveness of Multi-Screen Advertising (repec:eee:joinma:v:50:y:2020:i:c:p:81-99)
  by Hoeck, Lena & Spann, Martin
• The impact of social media campaigns on the success of new product introductions (repec:eee:joreco:v:50:y:2019:i:c:p:289-297)
  by Baum, Daniela & Spann, Martin & Füller, Johann & Thürridl, Carina
• How observation of other shoppers increases the in-store use of mobile technology (repec:eee:joreco:v:77:y:2024:i:c:s0969698923004459)
  by Darvasi, Gábor & Spann, Martin & Zubcsek, Peter Pal
• Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing (repec:eee:jouret:v:88:y:2012:i:1:p:131-144)
  by Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin
• When do robo-advisors make us better investors? The impact of social design elements on investor behavior (repec:eee:soceco:v:103:y:2023:i:c:s2214804323000101)
  by Back, Camila & Morana, Stefan & Spann, Martin
• Institutional Forecasting: The Performance of Thin Virtual Stock Markets (repec:ems:eureri:7840)
  by van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B.
• Social Commerce: A Contingency Framework for Assessing Marketing Potential (repec:hal:journl:hal-00907919)
  by Manjit S. Yadav & Kristine de Valck & Thorsten Henning-Thurau & Donna Hoffman & Martin Spann
• Improving Airline Revenues with Variable Opaque Products: “Blind Booking” at Germanwings (repec:inm:orinte:v:42:y:2012:i:4:p:329-338)
  by David Post & Martin Spann
• The Impact of Information Diffusion on Bidding Behavior in Secret Reserve Price Auctions (repec:inm:orisre:v:19:y:2008:i:3:p:351-368)
  by Oliver Hinz & Martin Spann
• Research Note—Can’t Buy Me Love…Or Can I? Social Capital Attainment Through Conspicuous Consumption in Virtual Environments (repec:inm:orisre:v:26:y:2015:i:4:p:859-870)
  by Oliver Hinz & Martin Spann & Il-Horn Hann
• Mobile Push vs. Pull Targeting and Geo-Conquesting (repec:inm:orisre:v:36:y:2025:i:1:p:184-201)
  by Dominik Molitor & Martin Spann & Anindya Ghose & Philipp Reichhart
• Optimal Reverse-Pricing Mechanisms (repec:inm:ormksc:v:29:y:2010:i:6:p:1058-1070)
  by Martin Spann & Robert Zeithammer & Gerald Häubl
• Skimming or Penetration? Strategic Dynamic Pricing for New Products (repec:inm:ormksc:v:34:y:2015:i:2:p:235-249)
  by Martin Spann & Marc Fischer & Gerard J. Tellis
• Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl (repec:inm:ormksc:v:34:y:2015:i:2:p:297-299)
  by Martin Spann & Robert Zeithammer & Gerald Häubl
• Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube (repec:inm:ormksc:v:43:y:2024:i:1:p:1-12)
  by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann
• Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” (repec:inm:ormksc:v:43:y:2024:i:1:p:16-19)
  by Nils Wlömert & Dominik Papies & Michel Clement & Martin Spann
• Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment (repec:inm:ormksc:v:43:y:2024:i:4:p:723-733)
  by Sebastian Gabel & Dominik Molitor & Martin Spann
• Internet-Based Virtual Stock Markets for Business Forecasting (repec:inm:ormnsc:v:49:y:2003:i:10:p:1310-1326)
  by Martin Spann & Bernd Skiera
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (repec:inm:ormnsc:v:61:y:2015:i:6:p:1217-1236)
  by Klaus M. Schmidt & Martin Spann & Robert Zeithammer
• Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters (repec:jof:jforec:v:28:y:2009:i:1:p:55-72)
  by Martin Spann & Bernd Skiera
• To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price (repec:kap:mktlet:v:23:y:2012:i:3:p:719-730)
  by Franziska Völckner & Alexander Rühle & Martin Spann
• Implications of minimum contract durations on customer retention (repec:kap:mktlet:v:26:y:2015:i:4:p:579-592)
  by Jan Becker & Martin Spann & Timo Schulze
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (repec:lmu:muenec:14308)
  by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
• Algorithmic Pricing: Implications for Marketing Strategy and Regulation (RePEc:nbr:nberwo:32540)
  by Martin Spann & Marco Bertini & Oded Koenigsberg & Robert Zeithammer & Diego Aparicio & Yuxin Chen & Fabrizio Fantini & Ginger Zhe Jin & Vicki Morwitz & Peter Popkowski Leszczyc & Maria Ana Vitorino &
• How Knowledge Stock Exchanges can increase student success in Massive Open Online Courses (repec:plo:pone00:0223064)
  by Andreas Heusler & Dominik Molitor & Martin Spann
• Pay What You Want as a Pricing Model for Open Access Publishing? (repec:rco:dpaper:10)
  by Spann, Martin & Stich, Lucas & Schmidt, Klaus M.
• An Experimental Analysis of Overconfidence in Tariff Choice (repec:rco:dpaper:154)
  by Dowling, Katharina & Spann, Martin & Stich, Lucas
• The Existence and Persistence of the Pay-per-use Bias in Car Sharing Services (repec:rco:dpaper:193)
  by Dowling, Katharina & Manchanda, Puneet & Spann, Martin
• Dynamic Pricing in a Digitized World (repec:rco:dpaper:248)
  by Spann, Martin & Skiera, Bernd
• Paying for Open Access (repec:rco:dpaper:271)
  by Stich, Lucas & Spann, Martin & Schmidt, Klaus M.
• Do Robo-Advisors Make Us Better Investors? (repec:rco:dpaper:276)
  by Back, Camila & Morana, Stefan & Spann, Martin
• The Impact of Uncertainty on Customer Satisfaction (repec:rco:dpaper:343)
  by Back, Camila & Spann, Martin
• When Transaction-Level Wage Transparency Can Increase Consumer Preference (repec:rco:dpaper:346)
  by Stich, Lucas & Ungemach, Christoph & Fuchs, Christoph & Spann, Martin
• The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment (repec:rco:dpaper:501)
  by Sebastian Gabel & Dominik Molitor & Martin Spann
• Behavioral Biases in Marketing (repec:rco:dpaper:51)
  by Guhl, Daniel & Klapper, Daniel & Massner, Katharina & Spann, Martin & Stich, Lucas & Yegoryan, Narine
• BISE – Call for Papers Issue 3/2013 (repec:spr:binfse:v:3:y:2011:i:6:p:399-404)
  by Martin Spann & Oliver Hinz & Vandana Ramachandran
• Business and Information Systems Engineering and Marketing (repec:spr:binfse:v:5:y:2013:i:3:p:127-128)
  by Martin Spann & Oliver Hinz & Vandana Ramachandran
• Interview with Jörg Lübcke on “Digitalization of Business Models in the Media Industry” (repec:spr:binfse:v:5:y:2013:i:3:p:199-201)
  by Martin Spann
• Business Models (repec:spr:binfse:v:6:y:2014:i:1:p:45-53)
  by Daniel Veit & Eric Clemons & Alexander Benlian & Peter Buxmann & Thomas Hess & Dennis Kundisch & Jan Leimeister & Peter Loos & Martin Spann
• Monetizing Online Content: Digital Paywall Design and Configuration (repec:spr:binfse:v:62:y:2020:i:3:d:10.1007_s12599-020-00632-5)
  by Robert Rußell & Benedikt Berger & Lucas Stich & Thomas Hess & Martin Spann
• The Impact of Strategic Core-Component Reuse on Product Life Cycles (repec:spr:binfse:v:64:y:2022:i:2:d:10.1007_s12599-021-00706-y)
  by Cristina Mihale-Wilson & Patrick Felka & Oliver Hinz & Martin Spann
• Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms (repec:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0082-y)
  by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas
• Pre-release consumer buzz (repec:spr:joamsc:v:46:y:2018:i:2:d:10.1007_s11747-017-0572-3)
  by Mark B. Houston & Ann-Kristin Kupfer & Thorsten Hennig-Thurau & Martin Spann
• Behavioral biases in marketing (repec:spr:joamsc:v:48:y:2020:i:3:d:10.1007_s11747-019-00699-x)
  by Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan
• The idea marketplace: Diversity, social capital, and innovation (repec:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01045-6)
  by Andreas H. Heusler & Natasha Z. Foutz & Martin Spann & Lucas Stich
• An experimental analysis of overconfidence in tariff choice (repec:spr:rvmgts:v:15:y:2021:i:8:d:10.1007_s11846-020-00425-w)
  by Katharina Dowling & Lucas Stich & Martin Spann
• Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften (repec:spr:sjobre:v:57:y:2005:i:2:d:10.1007_bf03371629)
  by Martin Spann & Bernd Skiera & Björn Schäfers
• Synergien zwischen gestaltungsorientierter und verhaltensorientierter Wirtschaftsinformatik (repec:spr:sjobre:v:62:y:2010:i:6:d:10.1007_bf03372841)
  by Martin Spann
• Dynamische Preisgestaltung in der digitalisierten Welt
  [Dynamic Pricing in a Digitized World] (repec:spr:sjobre:v:72:y:2020:i:3:d:10.1007_s41471-020-00095-0)
  by Martin Spann & Bernd Skiera
• Prediction Markets (repec:spr:sprbok:978-3-8349-7085-5)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• Introduction (repec:spr:sprchp:978-3-8349-7085-5_1)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• Fundamentals of Prediction Markets (repec:spr:sprchp:978-3-8349-7085-5_2)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• Key Design Elements of Prediction Markets (repec:spr:sprchp:978-3-8349-7085-5_3)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• Applications of Prediction Markets (repec:spr:sprchp:978-3-8349-7085-5_4)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• Conclusion (repec:spr:sprchp:978-3-8349-7085-5_5)
  by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt
• The effects of first and second screen marketing on TV viewing activity (repec:taf:jmedec:v:32:y:2019:i:3-4:p:82-98)
  by Lena Hoeck & Martin Spann
• Applying option thinking to value experiential marketing content (repec:taf:jmedec:v:35:y:2023:i:1-2:p:1-27)
  by Franziska Völckner & Martin Spann & Henrik Sattler & Rouven Schwerdtfeger & Thorsten Hennig-Thurau & Martin Hirche
• Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets (repec:trf:wpaper:393)
  by Schmidt, Klaus M. & Spann, Martin & Zeithammer, Robert
• Preference Markets in New Product Development (repec:vrs:gfkmir:v:3:y:2011:i:2:p:16-25:n:3)
  by Dahan Ely & Soukhoroukova Arina & Spann Martin
• Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions (repec:vrs:gfkmir:v:8:y:2016:i:2:p:30-37:n:4)
  by Spann Martin & Molitor Dominik & Daurer Stephan
• Accounting for Word‐of‐Mouth Effects in Preference‐Based Market Forecasts (repec:wly:jforec:v:33:y:2014:i:2:p:95-107)
  by Christian Pescher & Martin Spann
• Buyer Behavior in Pay-What-You-Want Pricing (repec:wsi:wschap:9789811292231_0005)
  by Lucas Stich & Martin Spann