Bernd Skiera
Names
| first: |
Bernd |
| last: |
Skiera |
Identifer
Contact
| homepage: |
http://www.skiera.de/ |
|
| phone: |
+49-69-798-34649 |
| postal address: |
University of Frankfurt
Grueneburgplatz 1
60323 Frankfurt
Germany |
Affiliations
-
Goethe Universität Frankfurt am Main
/ Fachbereich Wirtschaftswissenschaft
Research profile
author of:
- How Does the Adoption of Ad Blockers Affect News Consumption? (RePEc:arx:papers:2005.06840)
by Shunyao Yan & Klaus M. Miller & Bernd Skiera - The Impact of Privacy Laws on Online User Behavior (RePEc:arx:papers:2101.11366)
by Julia Schmitt & Klaus M. Miller & Bernd Skiera - Economic Consequences of Online Tracking Restrictions: Evidence from Cookies (RePEc:arx:papers:2303.09147)
by Klaus M. Miller & Bernd Skiera - The Economic Value of User Tracking for Publishers (RePEc:arx:papers:2303.10906)
by Rene Laub & Klaus M. Miller & Bernd Skiera - Measuring Self-Preferencing on Digital Platforms (RePEc:arx:papers:2303.14947)
by Lukas Jurgensmeier & Bernd Skiera - Paying for Privacy: Pay-or-Tracking Walls (RePEc:arx:papers:2403.03610)
by Timo Mueller-Tribbensee & Klaus M. Miller & Bernd Skiera - The Impact of the General Data Protection Regulation (GDPR) on Online Tracking (RePEc:arx:papers:2411.06862)
by Klaus M. Miller & Karlo Lukic & Bernd Skiera - The Impact of the General Data Protection Regulation (GDPR) on Online Usage Behavior (RePEc:arx:papers:2411.11589)
by Klaus M. Miller & Julia Schmitt & Bernd Skiera - Seeding Strategies for Viral Marketing: An Empirical Comparison (RePEc:dar:wpaper:56543)
by Hinz, Oliver & Skiera, Bernd & Barrot, Christian & Becker, Jan - Drivers of the Long Tail Phenomenon: An Empirical Analysis (RePEc:dar:wpaper:56544)
by Hinz, Oliver & Eckert, Jochen & Skiera, Bernd - How to make IT Projects accountable in the Network Economy (RePEc:dar:wpaper:56550)
by Kraemer, Tim & Hinz, Oliver & Skiera, Bernd - Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69 (RePEc:dar:wpaper:63391)
by Hinz, Oliver & Eckert, Jochen & Skiera, Bernd - Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen" (RePEc:dar:wpaper:63398)
by Barrot, Christian & Becker, Jan U. & Hinz, Oliver & Skiera, Bernd - Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue (RePEc:dar:wpaper:63624)
by Hinz, Oliver & Eckert, Jochen & Skiera, Bernd - Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades? (RePEc:dar:wpaper:77139)
by Skiera, Bernd & Hinz, Oliver & Spann, Martin - The Impact of Privacy Laws on Online User Behavior (RePEc:ebg:heccah:1437)
by Schmitt, Julia & Miller, Klaus M. & Skiera, Bernd - Paying for Privacy: Pay-or-Tracking Walls (RePEc:ebg:heccah:1514)
by Müller-Tribbensee, Timo & Miller, Klaus M. & Skiera, Bernd - Time preference and the welfare effects of tie-in sales (RePEc:eee:ecolet:v:108:y:2010:i:3:p:314-317)
by Heubrandner, Florian & Skiera, Bernd - The ability to compensate for suboptimal capacity decisions by optimal pricing decisions (RePEc:eee:ejores:v:118:y:1999:i:3:p:450-463)
by Skiera, Bernd & Spann, Martin - Optimization and analysis of the profitability of tariff structures with two-part tariffs (RePEc:eee:ejores:v:206:y:2010:i:3:p:691-701)
by Schlereth, Christian & Stepanchuk, Tanja & Skiera, Bernd - Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs (RePEc:eee:ejores:v:219:y:2012:i:2:p:368-378)
by Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven - Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types (RePEc:eee:ejores:v:238:y:2014:i:1:p:185-198)
by Schlereth, Christian & Eckert, Christine & Schaaf, René & Skiera, Bernd - Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans (RePEc:eee:ejores:v:269:y:2018:i:3:p:1165-1179)
by Schlereth, Christian & Skiera, Bernd & Schulz, Fabian - An analysis of the profitability of fee-based compensation plans for search engine marketing (RePEc:eee:ijrema:v:29:y:2012:i:1:p:68-80)
by Abou Nabout, Nadia & Skiera, Bernd & Stepanchuk, Tanja & Gerstmeier, Eva - Measurement of consumer preferences for bucket pricing plans with different service attributes (RePEc:eee:ijrema:v:29:y:2012:i:2:p:167-180)
by Schlereth, Christian & Skiera, Bernd - Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection (RePEc:eee:ijrema:v:29:y:2012:i:2:p:192-201)
by Gensler, Sonja & Leeflang, Peter & Skiera, Bernd - A comparison of different pay-per-bid auction formats (RePEc:eee:ijrema:v:31:y:2014:i:4:p:368-379)
by Kim, Ju-Young & Brünner, Tobias & Skiera, Bernd & Natter, Martin - Advance payment systems: Paying too much today and being satisfied tomorrow (RePEc:eee:ijrema:v:32:y:2015:i:3:p:238-250)
by Schulz, Fabian & Schlereth, Christian & Mazar, Nina & Skiera, Bernd - What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type (RePEc:eee:ijrema:v:32:y:2015:i:4:p:387-397)
by Eisenbeiss, Maik & Wilken, Robert & Skiera, Bernd & Cornelissen, Markus - What should be the dependent variable in marketing-related event studies? (RePEc:eee:ijrema:v:34:y:2017:i:3:p:641-659)
by Skiera, Bernd & Bayer, Emanuel & Schöler, Lisa - Time preferences and the pricing of complementary durables and consumables (RePEc:eee:ijrema:v:34:y:2017:i:4:p:813-828)
by Ahmadi, Iman & Skiera, Bernd & Lambrecht, Anja & Heubrandner, Florian - The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value (RePEc:eee:ijrema:v:37:y:2020:i:4:p:789-804)
by Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd - Marketing and investor behavior: Insights, introspections, and indications (RePEc:eee:ijrema:v:38:y:2021:i:4:p:811-816)
by Borah, Abhishek & Skiera, Bernd - Investigating the effect of status changes in review platforms (RePEc:eee:ijrema:v:40:y:2023:i:1:p:189-209)
by Tamaddoni, Ali & Seenivasan, Satheesh & Pallant, Jason I. & Skiera, Bernd - Overwhelming targeting options: Selecting audience segments for online advertising (RePEc:eee:ijrema:v:41:y:2024:i:1:p:24-40)
by Ahmadi, Iman & Abou Nabout, Nadia & Skiera, Bernd & Maleki, Elham & Fladenhofer, Johannes - Economic consequences of online tracking restrictions: Evidence from cookies (RePEc:eee:ijrema:v:41:y:2024:i:2:p:241-264)
by Miller, Klaus M. & Skiera, Bernd - Generative AI for scalable feedback to multimodal exercises (RePEc:eee:ijrema:v:41:y:2024:i:3:p:468-488)
by Jürgensmeier, Lukas & Skiera, Bernd - Data analytics in a privacy-concerned world (RePEc:eee:jbrese:v:122:y:2021:i:c:p:915-925)
by Wieringa, Jaap & Kannan, P.K. & Ma, Xiao & Reutterer, Thomas & Risselada, Hans & Skiera, Bernd - Comparing methods to separate treatment from self-selection effects in an online banking setting (RePEc:eee:jbrese:v:66:y:2013:i:9:p:1272-1278)
by Gensler, Sonja & Leeflang, Peter & Skiera, Bernd - Prospect theory in a dynamic game: Theory and evidence from online pay-per-bid auctions (RePEc:eee:jeborg:v:164:y:2019:i:c:p:215-234)
by Brünner, Tobias & Reiner, Jochen & Natter, Martin & Skiera, Bernd - Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data (RePEc:eee:joinma:v:25:y:2011:i:1:p:20-22)
by Wiesel, Thorsten & Skiera, Bernd & Villanueva, Julian - Return on Quality Improvements in Search Engine Marketing (RePEc:eee:joinma:v:26:y:2012:i:3:p:141-154)
by Abou Nabout, Nadia & Skiera, Bernd - Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280)
by Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael - Antecedents and consequences of Internet channel performance (RePEc:eee:joreco:v:16:y:2009:i:3:p:163-173)
by Wolk, Agnieszka & Skiera, Bernd - Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing (RePEc:eee:jouret:v:88:y:2012:i:1:p:131-144)
by Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin - Empirical Generalizations in Search Engine Advertising (RePEc:eee:jouret:v:90:y:2014:i:2:p:206-216)
by Abou Nabout, Nadia & Lilienthal, Markus & Skiera, Bernd - On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges (RePEc:eee:jouret:v:90:y:2014:i:3:p:393-407)
by Dost, Florian & Wilken, Robert & Eisenbeiss, Maik & Skiera, Bernd - Capturing Retailers’ Brand and Customer Focus (RePEc:eee:jouret:v:97:y:2021:i:4:p:582-596)
by Han, Simeng & Reinartz, Werner & Skiera, Bernd - A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers (RePEc:eee:jouret:v:97:y:2021:i:4:p:676-696)
by El Kihal, Siham & Nurullayev, Namig & Schulze, Christian & Skiera, Bernd - Channel Power in Multi-Channel Environments (RePEc:ems:eureri:1334)
by Dekimpe, M.G. & Skiera, B. - Institutional Forecasting: The Performance of Thin Virtual Stock Markets (RePEc:ems:eureri:7840)
by van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B. - Étude du lien entre I'intention de recommander une entreprise et la valeur à vie de ses clients (RePEc:hal:journl:hal-02055383)
by Philipp Schmitt & Steffen Meyer & Bernd Skiera - The Impact of Privacy Laws on Online User Behavior (RePEc:hal:wpaper:hal-03857505)
by Julia Schmitt & Klaus Miller & Bernd Skiera - Paying for Privacy: Pay-or-Tracking Walls (RePEc:hal:wpaper:hal-04759155)
by Timo Müller-Tribbensee & Klaus Miller & Bernd Skiera - Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions (RePEc:inm:orinte:v:48:y:2018:i:3:p:247-259)
by Jochen Reiner & Bernd Skiera - COSTA: Contribution Optimizing Sales Territory Alignment (RePEc:inm:ormksc:v:17:y:1998:i:3:p:196-213)
by Bernd Skiera & Sönke Albers - Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs (RePEc:inm:ormksc:v:26:y:2007:i:5:p:698-710)
by Anja Lambrecht & Katja Seim & Bernd Skiera - Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising (RePEc:inm:ormksc:v:32:y:2013:i:2:p:213-220)
by Bernd Skiera & Nadia Abou Nabout - Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data (RePEc:inm:ormksc:v:35:y:2016:i:3:p:511-534)
by Daniel M. Ringel & Bernd Skiera - Consumer Protection on Kickstarter (RePEc:inm:ormksc:v:39:y:2020:i:1:p:211-233)
by Daniel Blaseg & Christian Schulze & Bernd Skiera - Mapping Market Structure Evolution (RePEc:inm:ormksc:v:42:y:2023:i:3:p:589-613)
by Maximilian Matthe & Daniel M. Ringel & Bernd Skiera - Internet-Based Virtual Stock Markets for Business Forecasting (RePEc:inm:ormnsc:v:49:y:2003:i:10:p:1310-1326)
by Martin Spann & Bernd Skiera - Unknown item RePEc:inm:ormnsc:v:63:y:2017:i:3:p:829-842 (article)
- Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters (RePEc:jof:jforec:v:28:y:2009:i:1:p:55-72)
by Martin Spann & Bernd Skiera - Using discrete choice experiments to estimate willingness-to-pay intervals (RePEc:kap:mktlet:v:23:y:2012:i:3:p:761-776)
by Christian Schlereth & Christine Eckert & Bernd Skiera - Unknown item RePEc:kuk:journl:v:3:y:2012:i:3:p:289-311 (article)
- Economic Damage of Cookie Lifetime Restrictions (RePEc:net:wpaper:1702)
by Klaus M. Miller & Bernd Skiera - Teaching marketing analytics: a pricing case study for quantitative and substantive marketing skills (RePEc:pal:jmarka:v:12:y:2024:i:2:d:10.1057_s41270-024-00313-2)
by Bernd Skiera & Lukas Jürgensmeier - Dynamic Pricing in a Digitized World (RePEc:rco:dpaper:248)
by Spann, Martin & Skiera, Bernd - The Benefits Of Bundling Strategies (RePEc:sbr:abstra:v:52:y:2000:i:2:p:137-159)
by Torsten Olderog & Bernd Skiera - Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms (RePEc:spr:custns:v:5:y:2018:i:1:d:10.1007_s40547-017-0082-y)
by Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas - TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen (RePEc:spr:sjobre:v:50:y:1998:i:11:d:10.1007_bf03371546)
by Bernd Skiera - Auktionen als Instrument zur Erhebung von Zahlungsbereitschaften (RePEc:spr:sjobre:v:51:y:1999:i:3:d:10.1007_bf03371564)
by Bernd Skiera & Inken Revenstorff - Reverse-Pricing-Verfahren und deren Möglichkeiten zur Messung von individuellen Suchkosten und Zahlungsbereitschaften (RePEc:spr:sjobre:v:57:y:2005:i:2:d:10.1007_bf03371629)
by Martin Spann & Bernd Skiera & Björn Schäfers - Ursachen eines Flatrate-Bias — Systematisierung und Messung der Einflussfaktoren (RePEc:spr:sjobre:v:58:y:2006:i:5:d:10.1007_bf03371668)
by Anja Lambrecht & Bernd Skiera - Unternehmensbewertung auf der Basis von Kundenlebenswerten (RePEc:spr:sjobre:v:59:y:2007:i:6:d:10.1007_bf03371719)
by Thorsten Wiesel & Bernd Skiera - Schätzung von Zahlungsbereitschaftsintervallen mit der Choice-Based Conjoint-Analyse (RePEc:spr:sjobre:v:61:y:2009:i:8:d:10.1007_bf03373670)
by Christian Schlereth & Bernd Skiera - Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert (RePEc:spr:sjobre:v:62:y:2010:i:1:d:10.1007_bf03372830)
by Philipp Schmitt & Steffen Meyer & Bernd Skiera - Sönke Albers zum 65. Geburtstag (RePEc:spr:sjobre:v:65:y:2013:i:1:d:10.1007_bf03373709)
by Bernd Skiera - Dynamische Preisgestaltung in der digitalisierten Welt
[Dynamic Pricing in a Digitized World] (RePEc:spr:sjobre:v:72:y:2020:i:3:d:10.1007_s41471-020-00095-0)
by Martin Spann & Bernd Skiera - Web 2.0 im Retail Banking (RePEc:spr:sprbok:978-3-8349-6304-8)
by Christian M. Messerschmidt & Sven C. Berger & Bernd Skiera - Prediction Markets (RePEc:spr:sprbok:978-3-8349-7085-5)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Regression Analysis (RePEc:spr:sprchp:978-3-319-57413-4_17)
by Bernd Skiera & Jochen Reiner & Sönke Albers - DISE: Dynamic Intelligent Survey Engine (RePEc:spr:sprchp:978-3-8349-3722-3_11)
by Christian Schlereth & Bernd Skiera - Introduction (RePEc:spr:sprchp:978-3-8349-7085-5_1)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Fundamentals of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_2)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Key Design Elements of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_3)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Applications of Prediction Markets (RePEc:spr:sprchp:978-3-8349-7085-5_4)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Conclusion (RePEc:spr:sprchp:978-3-8349-7085-5_5)
by Stefan Luckner & Jan Schröder & Christian Slamka & Markus Franke & Andreas Geyer-Schulz & Bernd Skiera & Martin Spann & Christof Weinhardt - Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much (RePEc:vrs:gfkmir:v:1:y:2009:i:1:p:16-23:n:3)
by Lambrecht Anja & Skiera Bernd - Challenges of Marketing Automation: Linking MarTech & SalesTech (RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:11-17:n:2)
by Skiera Bernd - Editorial (RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:3-3:n:1)
by Skiera Bernd - The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer (RePEc:vrs:gfkmir:v:14:y:2022:i:2:p:54-59:n:9)
by Skiera Bernd & Scott Brinker - My customers are better than yours! On Reporting Customer Equity (RePEc:vrs:gfkmir:v:2:y:2010:i:1:p:42-53:n:6)
by Wiesel Thorsten & Skiera Bernd & Villanueva Julián - Do Referral Programs Increase Profits (RePEc:vrs:gfkmir:v:5:y:2013:i:1:p:8-11:n:2)
by Schmitt Philipp & Skiera Bernd & Bulte Christophe Van den - Data, Data and Even More Data: Harvesting Insights From the Data Jungle (RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:10-17:n:1)
by Skiera Bernd - Editorial (RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:3-3:n:9)
by Skiera Bernd - Data Analysis Trumps Specialist Advice: How Direct Banks Function (RePEc:vrs:gfkmir:v:8:y:2016:i:2:p:50-55:n:7)
by Skiera Bernd - Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms (RePEc:wly:jforec:v:31:y:2012:i:6:p:469-489)
by Christian Slamka & Wolfgang Jank & Bernd Skiera - COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten (RePEc:zbw:cauman:324)
by Skiera, Bernd & Albers, Sönke - A previously unresearched way to gain market share (RePEc:zbw:cauman:380)
by Skiera, Bernd - Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete? (RePEc:zbw:cauman:389)
by Skiera, Bernd - COSTA: Contribution optimizing sales territory alignment (RePEc:zbw:cauman:408)
by Skiera, Bernd & Albers, Sönke - A new model for the alignment of almost balanced sales territories (RePEc:zbw:cauman:417)
by Skiera, Bernd & Jordan, Carsten - TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen (RePEc:zbw:cauman:434)
by Skiera, Bernd