Venkatesh Shankar
Names
| first: | Venkatesh |
| last: | Shankar |
Identifer
| RePEc Short-ID: | psh199 |
Contact
| homepage: | http://www.venkyshankar.com |
Affiliations
-
Texas A&M University
/ Mays Business School
- EDIRC entry
- location:
Research profile
author of:
- Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration (RePEc:inm:ormksc:v:16:y:1997:i:3:p:271-293)
by Venkatesh Shankar - An Empirical Analysis of Determinants of Retailer Pricing Strategy (RePEc:inm:ormksc:v:23:y:2004:i:1:p:28-49)
by Venkatesh Shankar & Ruth N. Bolton - Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods (RePEc:inm:ormksc:v:24:y:2005:i:3:p:334-350)
by Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar - —: A Multicategory Brand Equity Model and Its Application at Allstate (RePEc:inm:ormksc:v:27:y:2008:i:4:p:567-584)
by Venkatesh Shankar & Pablo Azar & Matthew Fuller - Determinants and Role of Trust in E-Business: A Large Scale Empirical Study (RePEc:mit:sloanp:1826)
by Sultan, Fareena & Urban, Glen & Shankar, Venkatesh & Bart, Iakov