Werner J. Reinartz
Names
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Werner |
| middle: |
J. |
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Reinartz |
Identifer
Contact
Affiliations
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Universität zu Köln
/ Wirtschafts- und Sozialwissenschaftliche Fakultät
Research profile
author of:
- An empirical comparison of the efficacy of covariance-based and variance-based SEM (RePEc:eee:ijrema:v:26:y:2009:i:4:p:332-344)
by Reinartz, Werner & Haenlein, Michael & Henseler, Jörg - The impact of digital transformation on the retailing value chain (RePEc:eee:ijrema:v:36:y:2019:i:3:p:350-366)
by Reinartz, Werner & Wiegand, Nico & Imschloss, Monika - A retrospective review of the first 35 years of the International Journal of Research in Marketing (RePEc:eee:ijrema:v:38:y:2021:i:1:p:232-269)
by Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta - Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact (RePEc:eee:ijrema:v:38:y:2021:i:2:p:a2-a3)
by Reinartz, Werner & Haenlein, Michael & Henseler, Jörg - Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities (RePEc:eee:ijrema:v:39:y:2022:i:2:p:522-540)
by Kopalle, Praveen K. & Gangwar, Manish & Kaplan, Andreas & Ramachandran, Divya & Reinartz, Werner & Rindfleisch, Aric - The managerial relevance of marketing science: Properties and genesis (RePEc:eee:ijrema:v:40:y:2023:i:4:p:801-822)
by Schauerte, Nico & Becker, Maren & Imschloss, Monika & Wichmann, Julian R.K. & Reinartz, Werner J. - Investigating cross-buying and customer loyalty (RePEc:eee:joinma:v:22:y:2008:i:1:p:5-20)
by Reinartz, Werner & Thomas, Jacquelyn S. & Bascoul, Ganaël - Retailing Innovations in a Globalizing Retail Market Environment (RePEc:eee:jouret:v:87:y:2011:i:s1:p:s53-s66)
by Reinartz, Werner & Dellaert, Benedict & Krafft, Manfred & Kumar, V. & Varadarajan, Rajan - Capturing Retailers’ Brand and Customer Focus (RePEc:eee:jouret:v:97:y:2021:i:4:p:582-596)
by Han, Simeng & Reinartz, Werner & Skiera, Bernd - Reimagining personalization in the physical store (RePEc:eee:jouret:v:99:y:2023:i:4:p:563-579)
by Scholdra, Thomas P. & Wichmann, Julian R.K. & Reinartz, Werner J. - The Transition from a Product-Centric to a Service-Centric Salesforce in Industrial Companies: Key Drivers of Success (RePEc:hal:journl:hal-00491959)
by Wolfgang Ulaga & Werner Reinartz - Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully (RePEc:hal:journl:hal-00642039)
by Wolfgang Ulaga & Werner Reinartz - Financial Performance Outcomes of B2B Customer Solution Offerings (RePEc:hal:journl:hal-00715397)
by Stefan Worm & W. Ulaga & S. Bharadwaj & W. Reinartz - Modeling customer lifetime value, retention, and churn (RePEc:hal:journl:hal-03449257)
by Herbert Castéran & Lars Meyer-Waarden & Werner Reinartz - Discussion of “Quantitative and Qualitative Rankings of Scholars”: Feeling Good or Feeling Right? (RePEc:sbr:abstra:v:63:y:2011:i:1:p:109-114)
by Werner Reinartz - Decision Models for Customer Relationship Management (CRM) (RePEc:spr:isochp:978-0-387-78213-3_9)
by Werner J. Reinartz & Rajkumar Venkatesan - When and why do customer solutions pay off in business markets? (RePEc:spr:joamsc:v:45:y:2017:i:4:d:10.1007_s11747-017-0529-6)
by Stefan Worm & Sundar G. Bharadwaj & Wolfgang Ulaga & Werner J. Reinartz - Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (RePEc:spr:joamsc:v:46:y:2018:i:6:d:10.1007_s11747-018-0589-2)
by Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz - Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges (RePEc:spr:joamsc:v:46:y:2018:i:6:d:10.1007_s11747-018-0593-6)
by Annette Ptok & Rupinder P. Jindal & Werner J. Reinartz - Improving customer profit predictions with customer mindset metrics through multiple overimputation (RePEc:spr:joamsc:v:47:y:2019:i:5:d:10.1007_s11747-019-00658-6)
by Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker - Leveraging B2B field service technicians as a “second sales force”: How service situations affect selling activity and success (RePEc:spr:joamsc:v:52:y:2024:i:3:d:10.1007_s11747-023-00964-0)
by Manuel Berkmann & Maik Eisenbeiss & Werner Reinartz & Nico Schauerte - Modeling Customer Lifetime Value, Retention, and Churn (RePEc:spr:sprchp:978-3-319-57413-4_21)
by Herbert Castéran & Lars Meyer-Waarden & Werner Reinartz - Understanding Customer Loyalty Programs (RePEc:spr:sprchp:978-3-540-28433-8_23)
by Werner J. Reinartz - Understanding Customer Loyalty Programs (RePEc:spr:sprchp:978-3-540-72003-4_25)
by Werner J. Reinartz - Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit (RePEc:spr:sprchp:978-3-8349-6835-7_13)
by Oliver Götz & Wayne D. Hoyer & Manfred Krafft & Werner J. Reinartz - Customer Relationship Management (RePEc:spr:sptbec:978-3-642-20110-3)
by V. Kumar & Werner Reinartz - Customer Relationship Management (RePEc:spr:sptbec:978-3-662-55381-7)
by V. Kumar & Werner Reinartz - Strategic Customer Relationship Management Today (RePEc:spr:sptchp:978-3-642-20110-3_1)
by V. Kumar & Werner Reinartz - Loyalty Programs: Design and Effectiveness (RePEc:spr:sptchp:978-3-642-20110-3_10)
by V. Kumar & Werner Reinartz - Campaign Management (RePEc:spr:sptchp:978-3-642-20110-3_11)
by V. Kumar & Werner Reinartz - Impact of CRM on Marketing Channels (RePEc:spr:sptchp:978-3-642-20110-3_12)
by V. Kumar & Werner Reinartz - Customer Relationship Management Issues in the Business-To-Business Context (RePEc:spr:sptchp:978-3-642-20110-3_13)
by V. Kumar & Werner Reinartz - Customer Privacy Concerns and Privacy Protective Responses (RePEc:spr:sptchp:978-3-642-20110-3_14)
by V. Kumar & Werner Reinartz - Applications of CRM in B2B and B2C Scenarios (Part I) (RePEc:spr:sptchp:978-3-642-20110-3_15)
by V. Kumar & Werner Reinartz - Applications of CRM in B2B and B2C Scenarios (Part II) (RePEc:spr:sptchp:978-3-642-20110-3_16)
by V. Kumar & Werner Reinartz - Future of CRM (RePEc:spr:sptchp:978-3-642-20110-3_17)
by V. Kumar & Werner Reinartz - Relationship Marketing and the Concept of Customer Value (RePEc:spr:sptchp:978-3-642-20110-3_2)
by V. Kumar & Werner Reinartz - Strategic CRM (RePEc:spr:sptchp:978-3-642-20110-3_3)
by V. Kumar & Werner Reinartz - Implementing the CRM Strategy (RePEc:spr:sptchp:978-3-642-20110-3_4)
by V. Kumar & Werner Reinartz - Customer Analytics Part I (RePEc:spr:sptchp:978-3-642-20110-3_5)
by V. Kumar & Werner Reinartz - Customer Analytics Part II (RePEc:spr:sptchp:978-3-642-20110-3_6)
by V. Kumar & Werner Reinartz - Data Mining (RePEc:spr:sptchp:978-3-642-20110-3_7)
by V. Kumar & Werner Reinartz - Using Databases (RePEc:spr:sptchp:978-3-642-20110-3_8)
by V. Kumar & Werner Reinartz - Software Tools and Dashboards (RePEc:spr:sptchp:978-3-642-20110-3_9)
by V. Kumar & Werner Reinartz - Strategic CRM Today (RePEc:spr:sptchp:978-3-662-55381-7_1)
by V. Kumar & Werner Reinartz - Loyalty Programs: Design and Effectiveness (RePEc:spr:sptchp:978-3-662-55381-7_10)
by V. Kumar & Werner Reinartz - Campaign Management (RePEc:spr:sptchp:978-3-662-55381-7_11)
by V. Kumar & Werner Reinartz - Impact of CRM on Marketing Channels (RePEc:spr:sptchp:978-3-662-55381-7_12)
by V. Kumar & Werner Reinartz - CRM Issues in the Business-To-Business Context (RePEc:spr:sptchp:978-3-662-55381-7_13)
by V. Kumar & Werner Reinartz - Customer Privacy Concerns and Privacy Protective Responses (RePEc:spr:sptchp:978-3-662-55381-7_14)
by V. Kumar & Werner Reinartz - CRM in Social Media (RePEc:spr:sptchp:978-3-662-55381-7_15)
by V. Kumar & Werner Reinartz - Applications of CRM in B2B and B2C Scenarios Part I (RePEc:spr:sptchp:978-3-662-55381-7_16)
by V. Kumar & Werner Reinartz - Applications of CRM in B2B and B2C Scenarios Part II (RePEc:spr:sptchp:978-3-662-55381-7_17)
by V. Kumar & Werner Reinartz - Future of CRM (RePEc:spr:sptchp:978-3-662-55381-7_18)
by V. Kumar & Werner Reinartz - Concepts of Customer Value (RePEc:spr:sptchp:978-3-662-55381-7_2)
by V. Kumar & Werner Reinartz - Strategic CRM (RePEc:spr:sptchp:978-3-662-55381-7_3)
by V. Kumar & Werner Reinartz - Implementing the CRM Strategy (RePEc:spr:sptchp:978-3-662-55381-7_4)
by V. Kumar & Werner Reinartz - Customer Analytics Part I (RePEc:spr:sptchp:978-3-662-55381-7_5)
by V. Kumar & Werner Reinartz - Customer Analytics Part II (RePEc:spr:sptchp:978-3-662-55381-7_6)
by V. Kumar & Werner Reinartz - Data Mining (RePEc:spr:sptchp:978-3-662-55381-7_7)
by V. Kumar & Werner Reinartz - Using Databases (RePEc:spr:sptchp:978-3-662-55381-7_8)
by V. Kumar & Werner Reinartz - Software Tools and Dashboards (RePEc:spr:sptchp:978-3-662-55381-7_9)
by V. Kumar & Werner Reinartz - Unknown item RePEc:sym:journl:123:y:2002:i:1 (article)
- Customizing Prices in Online Markets (RePEc:sym:journl:20:y:2002:i:1)
by Werner Reinartz - Reinventing the Retailer: Retaining Relevance and Customer Access (RePEc:vrs:gfkmir:v:11:y:2019:i:1:p:10-17:n:2)
by Reinartz Werner - The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose (RePEc:vrs:gfkmir:v:11:y:2019:i:1:p:30-35:n:5)
by Reinartz Werner & Wiegand Nico - Digital Transformation and Value Creation: Sea Change Ahead (RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:10-17:n:2)
by Reddy Srinivas K. & Reinartz Werner - Editorial (RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:3-3:n:1)
by Reddy Srinivas & Reinartz Werner - From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing (RePEc:vrs:gfkmir:v:9:y:2017:i:1:p:42-47:n:7)
by Reinartz Werner & Imschloß Monika - Towards Perpetual Brand-Consumer Relationships (RePEc:zbw:hsgmrs:276133)
by Wichmann, Julian R. K. & Wiegand, Nico & Reinartz, Werner J. - Non-Food-Einzelhandel vor, während und nach der Pandemie - Implikationen für das Experience Management (RePEc:zbw:hsgmrs:276159)
by Hudetz, Kai & Reinartz, Werner J.