Ioan-Matei Purcarea

Names

Identifer

Contact

Affiliations

• Universitatea Româno-Americană / Facultatea de Management-Marketing
  • EDIRC entry
  • location:

Research profile

author of:

• The Profound Nature of Linkage Between the Impact of the Use of Artificial Intelligence in Retail on Buying and Consumer Behavior and Consumers’ Perceptions of Artificial Intelligence on the Path to t (RePEc:aes:amfeco:v:23:y:2021:i:56:p:9)
  by Theodor Purcarea & Valeriu Ioan-Franc & Stefan-Alexandru Ionescu & Ioan Matei Purcarea
• Disruptive Technologies And E-Commerce For A Lean Transition To The Post-Pandemic World (RePEc:brc:journl:v:56:y:2022:i:2:p:211-218)
  by Ioan Matei, Purcarea
• Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It (RePEc:gam:jsusta:v:14:y:2022:i:3:p:1627-:d:738777)
  by Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza
• Digital Technologies for Public Health Services after the COVID-19 Pandemic: A Risk Management Analysis (RePEc:gam:jsusta:v:15:y:2023:i:4:p:3146-:d:1062543)
  by Loredana Larisa Văduva (Ene) & Ana-Maria Nedelcu & Daniela Stancu (Zamfir) & Cristinel Bălan & Ioan-Matei Purcărea & Mihaela Gurău & Daniel Alin Cristian
• Major Shifts in Sustainable Consumer Behavior in Romania and Retailers’ Priorities in Agilely Adapting to It (RePEc:hal:journl:hal-03604212)
  by Theodor Purcărea & Valeriu Ioan-Franc & Ştefan-Alexandru Ionescu & Ioan Matei Purcărea & Victor Lorin Purcărea & Irina Purcărea & Maria Cristina Mateescu-Soare & Otilia-Elena Platon & Anca-Olguța Orza
• Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News (RePEc:hmm:journl:v:10:y:2020:i:1:p:11-26)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication (RePEc:hmm:journl:v:10:y:2020:i:2:p:08-20)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Over Tipping Point for Digital Disruption: E-Commerce & Omni Channel Working Together Within the Acceleration of the Digitization of Customer and Supply Chain Interactions (RePEc:hmm:journl:v:10:y:2020:i:3:p:30-39)
  by PURCAREA, Ioan Matei
• Marketing transformation under the pressure of the new technologies and emotions impact on decision making (RePEc:hmm:journl:v:10:y:2020:i:4:p:13-22)
  by PURCAREA, Ioan Matei
• Marketing 5.0, Society 5.0, Leading-Edge Technologies, New CX, and New Engagement Capacity within the Digital Transformation (RePEc:hmm:journl:v:11:y:2021:i:1:p:35-53)
  by PURCAREA, Ioan Matei
• E-Commerce Contribution In Sustainable Development: Towards A New Era Of Safe And More Sustainable Products (RePEc:hmm:journl:v:11:y:2021:i:1:p:61-100)
  by PURCAREA, Ioan Matei
• Digital Marketing and Ecommerce in the Digital Neo-Economy, Discovering by Learning in the New Era of Innovation, and Re-engaging the Marketing Team (RePEc:hmm:journl:v:11:y:2021:i:2:p:16-31)
  by PURCAREA, Ioan Matei
• The Impact of Robotics on E-commerce, and the Challenge of Delivering Great CX (RePEc:hmm:journl:v:11:y:2021:i:3:p:14-39)
  by PURCAREA, Ioan Matei
• Digital Maturity improved by Digital Marketing in Harmony with e-commerce (RePEc:hmm:journl:v:11:y:2021:i:4:p:13-24)
  by PURCAREA, Ioan Matei
• Considerations regarding the effects of Industrie 4.0 on e-commerce (RePEc:hmm:journl:v:11:y:2021:i:4:p:34-112)
  by PURCAREA, Ioan Matei
• Agile Marketing and Empowered E-Commerce (RePEc:hmm:journl:v:12:y:2022:i:1:p:15-25)
  by PURCAREA, Ioan Matei
• Shaping the Future of E-Commerce in Relation with the Data Economy (RePEc:hmm:journl:v:12:y:2022:i:2:p:16-30)
  by PURCAREA, Ioan Matei
• The Digital Transformation and e-commerce (RePEc:hmm:journl:v:12:y:2022:i:2:p:40-67)
  by PURCAREA, Ioan Matei
• Digital Customer Engagement, CX Future and the Advance of the Metaverse-Related Activities Including in E-Commerce Retail (RePEc:hmm:journl:v:12:y:2022:i:3:p:13-21)
  by PURCAREA, Ioan Matei
• E-Commerce Development and Entering the Path to NeXT Commerce (RePEc:hmm:journl:v:12:y:2022:i:4:p:40-53)
  by PURCAREA, Ioan Matei
• E-Commerce, Marketing Technology Stake, and Improved DCX (RePEc:hmm:journl:v:13:y:2023:i:1:p:30-40)
  by PURCAREA, Ioan Matei
• Measuring the Impact of E-Commerce on the Economy (RePEc:hmm:journl:v:13:y:2023:i:1:p:43-48)
  by PURCAREA, Ioan Matei
• E-Commerce Business Under Pressure To Grow (RePEc:hmm:journl:v:13:y:2023:i:2:p:24-30)
  by PURCAREA, Ioan Matei
• Unknown item RePEc:hmm:journl:v:13:y:2023:i:3:p:30-40 (article)
• E-Commerce, E-Fulfillment, Last Mile Delivery and CX (RePEc:hmm:journl:v:13:y:2023:i:3:p:37-46)
  by PURCAREA, Ioan Matei
• E-Commerce Personalization and Digital Merchandising Strategy (RePEc:hmm:journl:v:13:y:2023:i:4:p:14-22)
  by PURCAREA, Ioan Matei
• Challenges for Modern Marketing and E-Commerce Merchandising (RePEc:hmm:journl:v:14:y:2024:i:1:p:17-23)
  by PURCAREA, Ioan Matei
• Redefining Marketing While Advancing on the Path to AI Innovation, Better Assessing AI Model Performance (RePEc:hmm:journl:v:14:y:2024:i:2:p:21-28)
  by PURCAREA, Ioan Matei
• Ensuring digital marketing performance improvement, making difference between today’s and tomorrow’s marketing function (RePEc:hmm:journl:v:14:y:2024:i:3:p:11-17)
  by PURCAREA, Ioan Matei
• Digital Marketing and the Pillars of Shopper Experience (RePEc:hmm:journl:v:4:y:2014:i:2:p:09-13)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Chief Marketing Officer and the Challenge of Digital Maturity (RePEc:hmm:journl:v:4:y:2014:i:3:p:28-36)
  by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta
• An Interview with Matthew R. Lee, Psychology Professor, James Madison University (RePEc:hmm:journl:v:4:y:2014:i:3:p:45-47)
  by PURCAREA, Ioan Matei
• Digital Marketing and a Better Understanding of the Consumer Mobile Journey (RePEc:hmm:journl:v:4:y:2014:i:4:p:15-21)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital Marketing, Digital Disruption, and the New Rules of Digitization (RePEc:hmm:journl:v:5:y:2015:i:1:p:11-17)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital marketing, addressability and time, the new currency for CMOs (RePEc:hmm:journl:v:5:y:2015:i:2:p:15-20)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital Tourism on the Way to Digital Marketing Success (RePEc:hmm:journl:v:5:y:2015:i:2:p:30-37)
  by RATIU, Monica Paula & PURCAREA, Ioan Matei
• Digital Marketer: Facing Digital Marketing Opportunities (RePEc:hmm:journl:v:5:y:2015:i:3:p:20-25)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Reaching Travelers Through Digital Marketing Channels (RePEc:hmm:journl:v:5:y:2015:i:3:p:26-31)
  by RATIU, Monica Paula & PURCAREA, Ioan Matei
• Marketers, challenged to meeting digital priorities (RePEc:hmm:journl:v:5:y:2015:i:4:p:07-14)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Organizing for digital marketing success in tourism (RePEc:hmm:journl:v:5:y:2015:i:4:p:22-27)
  by RATIU, Monica Paula & PURCAREA, Ioan Matei
• Engineering the Digital Transformation of Marketing (RePEc:hmm:journl:v:6:y:2016:i:2:p:06-14)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital marketing capabilities in today's evolving digital world (RePEc:hmm:journl:v:6:y:2016:i:3:p:07-16)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend (RePEc:hmm:journl:v:6:y:2016:i:4:p:08-15)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital intelligence and digital marketing effectiveness (RePEc:hmm:journl:v:7:y:2017:i:1:p:12-17)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital marketing challenged by delivering value in the flux business environment (RePEc:hmm:journl:v:7:y:2017:i:2:p:07-13)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare (RePEc:hmm:journl:v:7:y:2017:i:3:p:07-21)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital Marketers at the Intersection of Digital Transformation with CX (RePEc:hmm:journl:v:7:y:2017:i:4:p:20-26)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital Marketers and the Challenge of Optimizing Omni channel CX (RePEc:hmm:journl:v:8:y:2018:i:1:p:11-17)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers (RePEc:hmm:journl:v:8:y:2018:i:2:p:07-15)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital marketers challenged to drive results within the connected world (RePEc:hmm:journl:v:8:y:2018:i:3:p:08-13)
  by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei
• Digital marketers are going beyond the traditional DX metrics (RePEc:hmm:journl:v:8:y:2018:i:4:p:11-18)
  by PURCAREA, Ioan Matei
• Digital Customers, Digital Marketers, and Keeping up with Trends in Today’s Digital World (RePEc:hmm:journl:v:9:y:2019:i:1:p:28-37)
  by PURCAREA, Ioan Matei
• Digital Marketing Trends Transforming Marketing. Digital Marketing to Patients (RePEc:hmm:journl:v:9:y:2019:i:2:p:14-21)
  by PURCAREA, Ioan Matei
• Marketers’ Reskilling within the Digital Transformation, a Today’s Essential Task for Approaching New Digital Roles (RePEc:hmm:journl:v:9:y:2019:i:3:p:11-22)
  by PURCAREA, Ioan Matei
• The Ongoing Digital Revolution, Mobile Transformation, MarTech Applications, and Retraining (RePEc:hmm:journl:v:9:y:2019:i:4:p:12-21)
  by PURCAREA, Ioan Matei
• Recovering From a Never Faced Economic Disruption, and Advancing on the Path to the Next Normal (RePEc:rdc:journl:v:11:y:2020:i:2:p:33-49)
  by PURCAREA, Ioan Matei
• Digital transformation and the impact on e-commerce of the disruptive technologies which are the supporting structure of the Industry 4.0 (RePEc:rdc:journl:v:11:y:2020:i:3:p:32-49)
  by PURCAREA, Ioan Matei
• The Disrupted Retail and the Innovative Technology: Connecting Data.. (RePEc:rdc:journl:v:11:y:2021:i:4:p:32-42)
  by PURCAREA, Ioan Matei
• E-Commerce Retailers Competition, Digital Technology and the Fast-Approaching Future of a New Standard Consisting of Cryptocurrency s Commercial Us (RePEc:rdc:journl:v:12:y:2021:i:1:p:32-50)
  by PURCAREA, Ioan Matei
• The Growth of E-Commerce, Disruptive Technologies and Marketers Conversational Strategy (RePEc:rdc:journl:v:12:y:2021:i:2:p:33-43)
  by PURCAREA, Ioan Matei
• The Effects of Industrie 4.0 on e-commerce (RePEc:rdc:journl:v:12:y:2021:i:3:p:49-172)
  by PURCAREA, Ioan Matei
• E-commerce, Q-commerce, New Technologies and Omnichannel Consumers Personalized Experience (RePEc:rdc:journl:v:12:y:2021:i:4:p:38-51)
  by PURCAREA, Ioan Matei
• Agile E-Commerce Relevance Within the Expansion of the Digital Economy and the Phygital Business Models Challenged to Ensure Continuously Improved CX (RePEc:rdc:journl:v:13:y:2022:i:1:p:41-57)
  by PURCAREA, Ioan Matei
• The Future of E-Commerce, Technology Priorities and the Challenge of Metaverse (RePEc:rdc:journl:v:13:y:2022:i:2:p:40-50)
  by PURCAREA, Ioan Matei
• Digital Twins, Web3, Metaverse, Value Innovation and E-Commerce retail (RePEc:rdc:journl:v:13:y:2022:i:3:p:41-47)
  by PURCAREA, Ioan Matei
• E-Commerce Personalization Wanted by the Next Generation of Shoppers. Livestreaming E-Commerce, Q-commerce, Social Commerce, and the Metaverse (RePEc:rdc:journl:v:13:y:2022:i:4:p:40-55)
  by PURCAREA, Ioan Matei
• Social Commerce Ecosystem, Social Media Marketers New Tool ChatGPT, and E-Commerce Profitability Improvement Based on Immersive Product Imagery (RePEc:rdc:journl:v:14:y:2023:i:1:p:25-32)
  by PURCAREA, Ioan Matei
• For Nearly a Decade of Advocacy for E-Commerce and M-Commerce (RePEc:rdc:journl:v:14:y:2023:i:2:p:32-36)
  by PURCAREA, Ioan Matei
• The Paradigm Shift in E-Commerce Within the Context of the New AI Space Race (RePEc:rdc:journl:v:14:y:2023:i:3:p:33-39)
  by PURCAREA, Ioan Matei
• Successful E-Commerce Interaction, and the Multidirectional Impact of E-Commerce (RePEc:rdc:journl:v:14:y:2023:i:4:p:42-50)
  by PURCAREA, Ioan Matei
• A Shift in Retail Perspective Considering Customers’ Three-Dimensionality (RePEc:rdc:journl:v:15:y:2024:i:1:p:38-44)
  by PURCAREA, Ioan Matei
• Phigital Retail Under Pressure to Streamlining Shoppers’ Path to Purchase Based on AI Integration (RePEc:rdc:journl:v:15:y:2024:i:2:p:34-40)
  by PURCAREA, Ioan Matei
• Brand and CX Management Challenged to Comprehend the Phygital Customers’ Journey: Blending Brand and CX Governance (RePEc:rdc:journl:v:15:y:2024:i:3:p:33-41)
  by PURCAREA, Ioan Matei