LUCIA PORCU

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Affiliations

• Universidad de Granada / Facultad de Ciencias Económicas y Empresariales
  • EDIRC entry
  • location:

Research profile

author of:

• Determinants of Intention to Forward Online Company-generated Content via Facebook (RePEc:eco:journ3:2019-03-18)
  by Mahmoud Yasin & Lucía Porcu & Francisco Liébana-Cabanillas
• The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance (RePEc:eee:jbrese:v:119:y:2020:i:c:p:435-443)
  by Porcu, Lucia & del Barrio-García, Salvador & Kitchen, Philip J. & Tourky, Marwa
• Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation (RePEc:eee:jbrese:v:140:y:2022:i:c:p:546-555)
  by Rodríguez-Priego, Nuria & Porcu, Lucia & Kitchen, Philip J.
• The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine (RePEc:eee:joreco:v:52:y:2020:i:c:s0969698919303455)
  by Yasin, Mahmoud & Liébana-Cabanillas, Francisco & Porcu, Lucia & Kayed, Rasem N.
• Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure (RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000310)
  by Rodríguez-Priego, Nuria & Porcu, Lucia & Prados Peña, María Belén & Crespo Almendros, Esmeralda
• The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content (RePEc:gam:jsusta:v:11:y:2019:i:17:p:4649-:d:261164)
  by Mahmoud Yasin & Lucia Porcu & Francisco Liébana-Cabanillas
• Motivational Duality in Online Consumer Behaviour: Website Usability and Flow State as Moderating Factors (RePEc:ijb:journl:v:14:y:2015:i:1:p:79-104)
  by Juan Miguel Alcántara-Pilar & Salvador del Barrio-García & Lucia Porcu & Esmeralda Crespo-Almendros
• Investments and Measurements: The Quest for the Holy Grail (RePEc:spr:sprchp:978-3-030-76416-6_10)
  by Philip J. Kitchen & Marwa E. Tourky & Lucia Porcu
• The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case (RePEc:taf:reroxx:v:33:y:2020:i:1:p:1985-2006)
  by Mahmoud Yasin & Lucia Porcu & Mohammed T. Abusharbeh & Francisco Liébana-Cabanillas
• Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications? (RePEc:taf:reroxx:v:35:y:2022:i:1:p:438-457)
  by Nuria Rodríguez-Priego & Lucia Porcu