Iliuță Costel Negricea
Names
| first: |
Costel |
| middle: |
Iliuta |
| last: |
Negricea |
Identifer
Contact
Affiliations
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Universitatea Româno-Americană
/ Facultatea de Management-Marketing
Research profile
author of:
- How Do Students Assess the Sustainability of Their University? A Comparison between Dutch and Romanian Students from Business Schools (RePEc:aes:amfeco:v:22:y:2020:i:54:p:412)
by Florentin Popescu & Tudor Edu & Iliuta Costel Negricea & Rãzvan Zaharia & Rodica Milena Zaharia - Explaining Satisfaction at a Foreign Tourism Destination – an Intra-Generational Approach. Evidence within Generation Y from South Africa and Romania (RePEc:aes:amfeco:v:45:y:2017:i:19:p:528)
by Norbert Haydam & Theodor Purcarea & Tudor Edu & Iliuta Costel Negricea - Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence From The Romanian Modern Retail (RePEc:blg:journl:v:11:y:2016:i:2:p:68-78)
by NEGRICEA Iliuta Costel & EDU Tudor & BALAN Laura - The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research - (RePEc:blg:reveco:v:supplement:y:2012:i:3:p:69-78)
by CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel - Modelling The Influence Of Online Marketing Communication On Behavioural Intentions (RePEc:cmj:networ:y:2014:i:4:p:245-253)
by Alexandra PERJU-MITRAN & Costel I. NEGRICEA & Tudor EDU - A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa (RePEc:gam:jsusta:v:10:y:2018:i:10:p:3764-:d:176642)
by Rodney Duffett & Tudor Edu & Norbert Haydam & Iliuta-Costel Negricea & Rodica Zaharia - Effect of YouTube Marketing Communication on Converting Brand Liking into Preference among Millennials Regarding Brands in General and Sustainable Offers in Particular. Evidence from South Africa and (RePEc:gam:jsusta:v:11:y:2019:i:3:p:604-:d:200316)
by Rodney Duffett & Dana-Mihaela Petroșanu & Iliuta-Costel Negricea & Tudor Edu - Betwen Hope And Reality The Role Of Romanian Universities In The Student Employer Relationship (RePEc:hmm:journl:v:1:y:2011:i:1:p:52-59)
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor - He Strategic Marketing Plan- An Essential Tool For All Small And Medium Enterprises (Sme) (RePEc:hmm:journl:v:1:y:2011:i:2:p:31-40)
by NEGRICEA, Costel & DUMITRU, Nicoleta & EDU, Tudor - Customer Relationship Management - A Major Element Of The Companys Business Strategy (RePEc:hmm:journl:v:1:y:2011:i:3:p:16-21)
by DUMITRU, Nicoleta Rossela & STIOCA, Ivona & NEGRICEA, Costel - Effective Marketing Policy Guidelines For Romanian Internet Service Providers (RePEc:hmm:journl:v:1:y:2011:i:4:p:25-32)
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela - Coordinates Of Banking Services Quality Management (RePEc:hmm:journl:v:1:y:2011:i:4:p:33-41)
by EDU, Tudor & NEGRICEA, Costel & DUMITRU, Nicoleta Rossela - Adequately Managing Digital Marketing, Considering the New Consumer Behaviors Driven Including by the Daily Health News (RePEc:hmm:journl:v:10:y:2020:i:1:p:11-26)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - The Connection between Digital Marketing and Relevant Public Relations. The Brand Building Role of Digital Communication (RePEc:hmm:journl:v:10:y:2020:i:2:p:08-20)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Leadership in the new era of human-machine relationships, cultural architecture through digital marketing (RePEc:hmm:journl:v:11:y:2021:i:2:p:44-47)
by NEGRICEA, Costel - Identifying Marketing Approaches Used In The Romanian Mandatory Car Insurance Market - A Marketing Research - (RePEc:hmm:journl:v:2:y:2012:i:2:p:29-40)
by EDU, Tudor & NEGRICEA, Costel - Digital Marketing and the Pillars of Shopper Experience (RePEc:hmm:journl:v:4:y:2014:i:2:p:09-13)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Chief Marketing Officer and the Challenge of Digital Maturity (RePEc:hmm:journl:v:4:y:2014:i:3:p:28-36)
by PURCAREA, Ioan Matei & NEGRICEA, Costel Iliuta - Digital Marketing and a Better Understanding of the Consumer Mobile Journey (RePEc:hmm:journl:v:4:y:2014:i:4:p:15-21)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital Marketing, Digital Disruption, and the New Rules of Digitization (RePEc:hmm:journl:v:5:y:2015:i:1:p:11-17)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital marketing, addressability and time, the new currency for CMOs (RePEc:hmm:journl:v:5:y:2015:i:2:p:15-20)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital Marketer: Facing Digital Marketing Opportunities (RePEc:hmm:journl:v:5:y:2015:i:3:p:20-25)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Marketers, challenged to meeting digital priorities (RePEc:hmm:journl:v:5:y:2015:i:4:p:07-14)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Engineering the Digital Transformation of Marketing (RePEc:hmm:journl:v:6:y:2016:i:2:p:06-14)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital marketing capabilities in today's evolving digital world (RePEc:hmm:journl:v:6:y:2016:i:3:p:07-16)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Challenges for digital marketing capabilities within the context of the main ongoing marketing management trend (RePEc:hmm:journl:v:6:y:2016:i:4:p:08-15)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital intelligence and digital marketing effectiveness (RePEc:hmm:journl:v:7:y:2017:i:1:p:12-17)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital marketing challenged by delivering value in the flux business environment (RePEc:hmm:journl:v:7:y:2017:i:2:p:07-13)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Building a Path toward Digital Marketing Maturity. The impact of digital marketing in healthcare (RePEc:hmm:journl:v:7:y:2017:i:3:p:07-21)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital Marketers at the Intersection of Digital Transformation with CX (RePEc:hmm:journl:v:7:y:2017:i:4:p:20-26)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital Marketers and the Challenge of Optimizing Omni channel CX (RePEc:hmm:journl:v:8:y:2018:i:1:p:11-17)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital Marketers challenged to create excellence in accordance with the expectations of digitally savvy customers (RePEc:hmm:journl:v:8:y:2018:i:2:p:07-15)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Digital marketers challenged to drive results within the connected world (RePEc:hmm:journl:v:8:y:2018:i:3:p:08-13)
by NEGRICEA, Costel Iliuta & PURCAREA, Ioan Matei - Measuring the intention to return to a foreign tourism destination in the cases of two age layers of Generation Y - a logistic regression-centred approach. Evidence from Romania and South Africa (RePEc:jis:ejistu:y:2019:i:01:id:426)
by AVRAM Emanuela & HAYDAM Norbert & NEGRICEA Iliuta Costel & EDU Tudor - Purchasing Behaviour Patterns. Evidence From Large Surface Stores In Romania (RePEc:pcz:journl:v:10:y:2014:i:2:p:151-160)
by Mihai Papuc & Tudor Edu & Iliuta Costel Negricea - Unknown item RePEc:rau:homkmg:v:1:y:2011:i:1:p:66-73 (article)
- Unknown item RePEc:rau:homkmg:v:1:y:2011:i:2:p:36-45 (article)
- Unknown item RePEc:rau:homkmg:v:1:y:2011:i:3:p:20-25 (article)
- Unknown item RePEc:rau:homkmg:v:1:y:2011:i:3:p:26-33 (article)
- Unknown item RePEc:rau:homkmg:v:1:y:2011:i:4:p:30-37 (article)
- The Challenges of the World Economy Cohesion Factor – the Internet: World Reorganization, Vulnerabilities, Discrepancies and Power Discernment (RePEc:rau:journl:v:1:y:2006:i:1:p:59-66)
by Costel Iliuta Negricea - Characteristics Of The Buying Decision Process For Japanese Products – A European Customer’S Market Perspective (RePEc:rau:journl:v:10:y:2015:i:4:p:187-198)
by Costel NEGRICEA & Tudor EDU - Japanese consumer behaviour - general view (RePEc:rau:journl:v:2:y:2007:i:2:p:53-59)
by Iliuta Costel Negricea - The retail market around the world (RePEc:rau:journl:v:2:y:2007:i:3:p:13-24)
by Oana Preda & Costel Negricea - Development And Implementation Of Relationship Marketing Principles In Romanian Higher Education Environment (RePEc:rau:journl:v:6:y:2011:i:2:p:44-51)
by Costel Iliuțǎ Negricea & Emanuela Maria Avram & Raluca Cristina Eftimie - The Identification Of The Marketing Needs And Means Of Communication Of The Romanian Marketing Companies - A Marketing Research - (RePEc:rau:journl:v:6:y:2011:i:3:p:34-48)
by Tudor Edu & Costel Iliuţă Negricea - Analysis Of Causal Links And Relationship Between Higher Education Quality, Students’ Satisfaction And Intention, Based On Development Of A Conceptual Model (RePEc:rau:journl:v:7:y:2012:i:2:p:47-59)
by Costel Iliuţă Negricea & Tudor Edu & Emanuela Maria Avram - Consumer Behaviour Patterns: Identifying Buying Motives For Cool Drinks Amongst South Africans Under 35 Years Old (RePEc:rau:journl:v:8:y:2013:i:1:p:73-91)
by Tudor Edu & Iliuță Costel Negricea & Alexandru Ionescu - Need For A Systematic Process Of Marketing Planning In Romanian Small And Medium Enterprises (RePEc:rau:journl:v:8:y:2013:i:2:p:144-151)
by Iliuță Costel Negricea & Tudor Edu - The Identification Of The Marketing Approaches Used In The Romanian Automotive Market- A Marketing Research - (RePEc:rau:journl:v:8:y:2013:i:3.1:p:131-143)
by Tudor Edu & Oana Preda & Iliuţă Costel Negricea - Facing the challenges of the distribution process through interactive information exchange and innovation (RePEc:rdc:journl:v:1:y:2010:i:1:p:79-83)
by PURCAREA, Theodor Valentin & IONESCU, Alexandru & RATIU, Monica Paula & NEGRICEA, Costel Iliuta & PURCAREA, Irina - Specific Public Relations Tools Used In Online Communicationins By Tourism Companies (RePEc:scm:ausvfe:v:10:y:2010:i:1(11):p:9-18)
by Nicoleta-Rossela DUMITRU & Costel-Iliuta NEGRICEA & Manuela-Rodica GOGONEA - Brand Positioning - A Marketing Resource and an Effective Tool for Small and Medium Enterprises (RePEc:spp:jkmeit:1252)
by Tudor EDU & Iliuta Costel NEGRICEA - CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers (RePEc:spr:csrchp:978-3-319-39089-5_7)
by Tudor Edu & Iliuta Costel Negricea