Klaus Menrad
Names
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Klaus |
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Menrad |
Identifer
Contact
Affiliations
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Hochschule Weihenstephan-Triesdorf (weight: 50%)
- http://www.hswt.de
- location: Germany, Freising
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Hochschule Weihenstephan-Triesdorf
/ Fachgebiet für Marketing und management Nachwachsender Rohstoffe (weight: 50%)
Research profile
author of:
- Zukünftige Ausstrahlung der Biotechnologie auf die Beschäftigung in Deutschland (RePEc:aeq:aeqsjb:v126_y2006_i1_q1_p83-107)
by Klaus Menrad & Rainer Frietsch - Which Factors Influence Investments of Ukrainian Agroholdings in Biogas? (RePEc:ags:eaa155:245876)
by Romets, Dmytro & Menrad, Klaus - Cross-European and functional food related consumer segmentation for new product development (RePEc:ags:eaae98:10084)
by Sparke, Kai & Menrad, Klaus - Consumer acceptance of genetically modified rapeseed-oil: A discrete-choice-experiment (RePEc:ags:gaae09:53264)
by Klein, Agnes & Zapilko, Marina & Menrad, Klaus & Gabriel, Andreas - Lebensmittelkonsumstil Als Segmentierungsansatz Fur Verbraucherpraferenzen Gegenuber Innovativen Lebensmittelprodukten (RePEc:ags:gewi06:14960)
by Sparke, Kai & Menrad, Klaus - Konsequenzen Der Weltweit Zunehmenden Verbreitung Gentechnisch Veränderter Pflanzen In Der Lebens- Und Futtermittelproduktion In Deutschland (RePEc:ags:gewi06:14964)
by Hirzinger, Tobias & Menrad, Klaus - ORGANISATION UND BEWERTUNG DES QUALITY MANAGEMENTS BEI DER HERSTELLUNG GENTECHNIK FREIER PRODUKTE AM BEISPIEL DER RAPS- UND SOJAVERARBEITUNG (German) (RePEc:ags:gewi07:7569)
by Hirzinger, Tobias & Menrad, Klaus & Bez, Jurgen - DIMENSIONEN DER VERBRAUCHERRESONANZ BEI DER NEUPRODUKTBEURTEILUNG VON LEBENSMITTELN (German) (RePEc:ags:gewi07:7611)
by Sparke, Kai & Menrad, Klaus - Zahlungsbereitschaft Von Kunden Im Gärtnerischen Einzelhandel Für Pflanzentöpfe Aus Nachwachsenden Bzw. Recycelten Rohstoffen (RePEc:ags:gewi11:114725)
by Gabriel, Andreas & Klein, Agnes & Menrad, Klaus & Engelhard, Katharina - Personal Values Of Different User Segments Of Ethical Food Products (RePEc:ags:gewi11:115541)
by Klein, Agnes & Menrad, Klaus & Zapilko, Marina - Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen - Eine Kausaluntersuchung am Beispiel der Gartenbaubranche (RePEc:ags:gewi13:156111)
by Hertel, Manuel & Menrad, Klaus - Farmers' willingness to sell straw in Bavaria (RePEc:ags:gewi13:156222)
by Gaus, Cord-Christian & Menrad, Klaus & Decker, Thomas - Strategien zur Verbesserung der Innovationsfähigkeit kleiner und mittelständischer Unternehmen des produzierenden Ernährungsgewerbe (RePEc:ags:gewipr:208823)
by Menrad, K. - Konsequenzen der weltweit zunehmenden Verbreitung gentechnisch veränderter Pflanzen in der Nahrungs- und Futtermittelproduktion in Deutschland (RePEc:ags:gewipr:259327)
by Hirzinger, T. & Menrad, K. - Lebensmittelkonsumstil als Segmentierungsansatz für Verbraucherpräferenzen gegenüber innovativen Lebensmittelprodukten (RePEc:ags:gewipr:259328)
by Sparke, K. & Menrad, K. - Dimensionen der Verbraucherresonanz bei der Neuproduktbeurteilung von Lebensmitteln (RePEc:ags:gewipr:259489)
by Sparke, K. & Menrad, K. - Organisation und Bewertung des Quality Managements bei der Herstellung gentechnikfreier Produkte am Beispiel der Raps- und Sojaverarbeitung (RePEc:ags:gewipr:259631)
by Hirzinger, T. & Menrad, K. & Bez, J. - Consumer Acceptance of Genetically Modified Rapeseed-Oil – A Discrete-Choice-Experiment (RePEc:ags:gewipr:260131)
by Klein, A. & Zapilko, M. & Menrad, K. & Gabriel, A. - Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen – Eine Kausaluntersuchung am Beispiel der Gartenbaubranche (RePEc:ags:gewipr:261546)
by Hertel, M. & Menrad, K. - Segmentation of Customers of Horticultural Non-food Products in Southern Germany (RePEc:ags:gjagec:232340)
by Gabriel, Andreas & Menrad, Klaus - Determinants of Consumers’ Willingness-to-pay for Fairly-produced, Locally Grown Dairy Products (RePEc:ags:gjagec:284973)
by Emberger-Klein, Agnes & Menrad, Klaus & Heider, Dominik - Markt und Marketing von funktionellen Lebensmitteln (RePEc:ags:gjagec:302550)
by Menrad, Klaus - Innovations at the Borderline of Food, Nutrition and Health in Germany - A Systems' Theory Approach (RePEc:ags:gjagec:98905)
by Menrad, Klaus - Cost of GMO-related co-existence and traceability systems in food production in Germany (RePEc:ags:iaae09:51562)
by Menrad, Klaus & Gabriel, Andreas & Zapilko, Marina - Consumer preferences of sustainability labeled cut roses in Germany (RePEc:ags:iaae18:276044)
by Berki-Kiss, D. & Menrad, K. & Lampert, P. - Factors influencing consumers behavioral intention towards climate-friendly food consumption in Southern Germany (RePEc:ags:iaae18:277108)
by Menrad, K. & Emberger-Klein, A. & Schops, J. - Green to Gold: barriers to and driving forces for biogas investments in Ukrainian agribusiness sector (RePEc:ags:iaml15:212883)
by Romets, Dmytro & Decker, Thomas & Menrad, Klaus - Senior Management’s Influence on New Product Development Projects and Firm Performance in Small and Medium-Sized Food Companies (RePEc:ags:ifaamr:211656)
by Lemmerer, Andreas & Zapilko, Marina & Menrad, Klaus - Aktuelle Forschung in der Gartenbauökonomie : Digitalisierung und Automatisierung ‒ Welche Chancen und Herausforderungen ergeben sich für den Gartenbau? Tagungsband zum 3. Symposium für Ökonomie im Ga (RePEc:ags:jhimwo:315836)
by Dirksmeyer, Walter & Menrad, Klaus - Public acceptance of renewable energies in Bavaria using the example of biomass cogeneration plants and biogas plants (RePEc:ags:uwtscp:137403)
by Stiehler, Willie & Decker, Thomas & Zapilko, Marina & Menrad, Klaus - Public acceptance of biomass cogeneration heat (and power) plants (BCH(P)P's) in Bavaria (RePEc:ags:uwtscp:137404)
by Stiehler, Willie & Decker, Thomas & Menrad, Klaus - Buying Behaviour Related To Heating Systems In Germany (RePEc:ags:uwtscp:137595)
by Decker, Thomas & Zapilko, Marina & Menrad, Klaus - Purchasing Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes (RePEc:ags:uwtscp:137596)
by Decker, Thomas & Zapilko, Marina & Menrad, Klaus - Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus (RePEc:ags:uwtscp:148048)
by Lampert, Paul & Menrad, Klaus & Schoeps, Johanna - National Innovation Systems in Horticulture in Germany and the Netherlands (RePEc:ags:uwtscp:62000)
by Menrad, Klaus & Gabriel, Andreas - Economics of Co-Existence Measures of GM and Conventional Maize in Spain and Germany (RePEc:ags:uwtscp:62002)
by Petzoldt, Marina & Menrad, Klaus & Reitmeier, Daniela - Clustering of groups of regular customers in horticultural retail stores in Austria (RePEc:ags:uwtscp:62003)
by Gabriel, Andreas & Menrad, Klaus - Young Families as buyers of horticultural products (RePEc:ags:uwtscp:62004)
by Schops, Johanna & Menrad, Klaus & Gabriel, Andreas - Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria (RePEc:ags:uwtscp:62005)
by Kittemann, Florian & Gottl, Markus & Gabriel, Andreas & Menrad, Klaus - Employment In Biotechnology In Germany (RePEc:ags:uwtscp:91012)
by Menrad, Klaus - The Impact Of Regulation On The Development Of New Products In The Food Industry (RePEc:ags:uwtscp:91013)
by Menrad, Klaus & Blind, Knut - The Regulatory Regime And Its Impact On Innovation Activities In Agro-Food Biotechnology In The Eu And Usa (RePEc:ags:uwtscp:91014)
by Menrad, Klaus - EFFECTS OF THE REGULATION (EC) No 1829/2003 and 1830/2003 ON THE FOOD INDUSTRY IN GERMANY (RePEc:ags:uwtscp:91120)
by Hirzinger, Tobias & Menrad, Klaus - Economic Effects Of Co-Existence Measures In Maize Crop And Seed Production - A Case Study Of France (RePEc:ags:uwtscp:91124)
by Reitmeier, Daniela & Menrad, Klaus & Gomez-Barbero, Manuel & Angevin, F. & Messean, A. & Rodriguez-Cerezo, Emilio - Implementation Of The Eu Legislation Concerning Genetically Modified Organisms In The German Food And Feed Industry (RePEc:ags:uwtscp:91132)
by Hirzinger, Tobias & Menrad, Klaus - Stoffliche Nutzung Nachwachsender Rohstoffe - Markt Und Verbraucherakzeptanz (RePEc:ags:uwtscp:91138)
by Menrad, Klaus - Purchase Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes (RePEc:ags:uwtscp:91300)
by Decker, Thomas & Zapilko, Marina & Menrad, Klaus - Costs Of Co-Existence And Traceability Systems In The Food Industry In Germany And Denmark (RePEc:ags:uwtscp:91301)
by Menrad, Klaus & Gabriel, Andreas & Gylling, Morten - Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil (RePEc:ags:uwtscp:91302)
by Zapilko, Marina & Klein, Agnes & Menrad, Klaus - Co-Existence Costs Under German Regulation - Case Studies Of Bt Maize (RePEc:ags:uwtscp:91329)
by Reitmeier, Daniela & Menrad, Klaus - Biorefineries And Biobased Products From The Consumer'S Point Of View (RePEc:ags:uwtscp:91330)
by Kurka, Stefan & Menrad, Klaus - Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany? (RePEc:bla:bstrat:v:30:y:2021:i:4:p:1823-1838)
by Andreas Niedermeier & Agnes Emberger‐Klein & Klaus Menrad - The Costs of GM and Non-GM Co-existence in Processed Food Systems – Demonstrated for the Cases of the German Supply Chains of Chocolate and Frozen Pizza (RePEc:bpj:bjafio:v:12:y:2014:i:1:p:18:n:2)
by Gabriel Andreas & Menrad Klaus - Economic Consequences of GMO Traceability in the EU Food and Feed Industry (RePEc:cha:ysa001:v:2:y:2009:i:1:p:81-112)
by Marina Zapilko & Sandra Feigl & Klaus Menrad & Tobias Hirzinger - Determinants for the adoption of green electricity by German SMEs – An empirical examination (RePEc:eee:enepol:v:123:y:2018:i:c:p:533-543)
by Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Lang, Hannes - House owners' perceptions and factors influencing their choice of specific heating systems in Germany (RePEc:eee:enepol:v:85:y:2015:i:c:p:150-161)
by Decker, Thomas & Menrad, Klaus - Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance? (RePEc:eee:renene:v:112:y:2017:i:c:p:63-73)
by Langer, Katharina & Decker, Thomas & Menrad, Klaus - Financing wind energy projects: An extended theory of planned behavior approach to explain private households’ wind energy investment intentions in Germany (RePEc:eee:renene:v:182:y:2022:i:c:p:592-601)
by Gamel, Johannes & Bauer, Andreas & Decker, Thomas & Menrad, Klaus - Adoption of green electricity by small- and medium-sized enterprises in Germany (RePEc:eee:rensus:v:59:y:2016:i:c:p:1185-1194)
by Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Decker, Thomas - A qualitative analysis to understand the acceptance of wind energy in Bavaria (RePEc:eee:rensus:v:64:y:2016:i:c:p:248-259)
by Langer, Katharina & Decker, Thomas & Roosen, Jutta & Menrad, Klaus - Innovations in the food industry in Germany (RePEc:eee:respol:v:33:y:2004:i:6-7:p:845-878)
by Menrad, K. - A Comparative Analysis of House Owners in Need of Energy Efficiency Measures but with Different Intentions (RePEc:gam:jeners:v:12:y:2019:i:12:p:2267-:d:239554)
by Robert Baumhof & Thomas Decker & Klaus Menrad - Consumer Preferences of Sustainability Labeled Cut Roses in Germany (RePEc:gam:jsusta:v:11:y:2019:i:12:p:3358-:d:240649)
by Daniel Berki-Kiss & Klaus Menrad - Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic (RePEc:gam:jsusta:v:12:y:2020:i:2:p:675-:d:309711)
by Florian Felix Klein & Agnes Emberger-Klein & Klaus Menrad - Sustainable Star? The Carbon Footprint of Christmas Stars and Its Variability along the Value Chain (RePEc:gam:jsusta:v:15:y:2022:i:1:p:82-:d:1010163)
by Paul Lampert & Klaus Menrad - Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany (RePEc:gam:jsusta:v:15:y:2023:i:9:p:7625-:d:1140494)
by Shahida Anusha Siddiqui & Adriano Profeta & Thomas Decker & Sergiy Smetana & Klaus Menrad - An Explorative Study on Packaging-Saving Consumer Practices in the Fast-Moving Consumer Goods Sector (RePEc:gam:jsusta:v:16:y:2024:i:22:p:9983-:d:1521963)
by Tabea Habermehl & Thomas Decker & Klaus Menrad - Regulation and innovation in biogas technology in selected European countries (RePEc:ids:ijpubp:v:2:y:2007:i:1/2:p:89-108)
by Thomas Decker & Klaus Menrad & Stefan Berenz & Robert Wagner - National innovation systems in horticulture in Germany and the Netherlands (RePEc:ids:ijpubp:v:4:y:2009:i:6:p:479-494)
by Klaus Menrad & Andreas Gabriel - Transatlantic conflict over agro-food biotechnology (RePEc:oup:scippl:v:34:y:2007:i:1:p:70-73)
by Klaus Menrad - Assessing economic effects: Co-existence of genetically modified maize in agriculture in France and Germany (RePEc:oup:scippl:v:35:y:2008:i:2:p:107-119)
by Klaus Menrad & Daniela Reitmeier - Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany (RePEc:spr:syspar:v:30:y:2017:i:2:d:10.1007_s11213-016-9388-1)
by A. Gabriel & V. Bitsch & K. Menrad - Cost of Coexistence of GM and Non‐GM Products in the Food Supply Chains of Rapeseed Oil and Maize Starch in Germany (RePEc:wly:agribz:v:31:y:2015:i:4:p:472-490)
by Andreas Gabriel & Klaus Menrad - Consumers’ Preference Heterogeneity for GM and Organic Food Products in Germany (RePEc:wly:agribz:v:32:y:2016:i:2:p:203-221)
by Agnes Emberger‐Klein & Marina Zapilko & Klaus Menrad