Paulo Lencastre
Names
| first: | Paulo |
| last: | Lencastre |
Identifer
| RePEc Short-ID: | ple878 |
Contact
Affiliations
-
Universidade Católica Portuguesa
/ Católica Porto Business School
- EDIRC entry
- location:
Research profile
author of:
- Brand mergers: Examining consumer response to name and logo design (RePEc:cap:mpaper:022011)
by Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa - The image of Agriculture in Portugal (RePEc:cap:mpaper:042010)
by Cristina Moreira & Ana Côrte-Real & Paulo Lencastre - CHILDREN THOUGHTS about BRANDS (RePEc:cap:mpaper:102009)
by Ana Côrte-Real & Paulo Lencastre - A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA (RePEc:cap:mpaper:112009)
by Paulo Lencastre & Ana Côrte-Real - Mascots, design characteristics and children: Does affective response match with cognitive response? (RePEc:cap:mpaper:132009)
by Ana Côrte-Real & Paulo Lencastre