Lala Hu
Names
| first: | Lala |
| last: | Hu |
Identifer
| RePEc Short-ID: | phu424 |
Contact
Affiliations
-
Università Cattolica del Sacro Cuore
/ Dipartimento di Scienze dell'Economia e della Gestione Aziendale
- EDIRC entry
- location:
Research profile
author of:
- The communication of foreign products in China through the store: an empirical analysis (RePEc:but:ijebfa:v:3:y:2013:i:1:p:41-57)
by Francesca Checchinato & Lala Hu & Tiziano Vescovi - Elledì e Inglesina: l'internazionalizzazione nel mercato cinese (RePEc:mul:jyf1hn:doi:10.1431/80831:y:2015:i:2:p:301-314)
by Lala Hu - Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med (RePEc:spr:prbchp:978-3-030-47595-6_7)
by Lala Hu & Mirko Olivieri - International Digital Marketing in China (RePEc:spr:sprbok:978-3-030-38160-8)
by Lala Hu - Managing digital marketing strategies in emerging markets: The case of China (RePEc:vnm:wpdman:160)
by Francesca Checchinato & Lala Hu - Internationalization of a Chinese "born glocal" brand: the case of Goodbaby (RePEc:vnm:wpdman:61)
by Francesca Checchinato & Lala Hu & Alessandra Perri & Tiziano Vescovi - ChinaÕs Human Resources Development: Recent Evolution and Implications for the Global Market (RePEc:vnm:wpdman:65)
by Andrea Pontiggia & Lala Hu & Marco Savorgnan - Do distributors really know the product? Approaching emerging markets through exports (RePEc:vnm:wpdman:90)
by Francesca Checchinato & Lala Hu & Tiziano Vescovi