Vijay Ganesh Hariharan
Names
| first: |
Vijay Ganesh |
| last: |
Hariharan |
Identifer
Contact
Affiliations
-
Erasmus Universiteit Rotterdam
/ Faculteit der Economische Wetenschappen
/ Capaciteitsgroep Bedrijfseconomie
Research profile
author of:
- Empirical regularity in academic research productivity patterns in marketing (RePEc:eee:ijrema:v:28:y:2011:i:3:p:248-257)
by Talukdar, Debabrata & Hariharan, Vijay Ganesh & Boo, Chanil - Optimal targeting of advertisement for new products with multiple consumer segments (RePEc:eee:ijrema:v:32:y:2015:i:3:p:263-271)
by Hariharan, Vijay Ganesh & Talukdar, Debabrata & Kwon, Changhyun - Shopper marketing moderators of the brand equity – behavioral loyalty relationship (RePEc:eee:jbrese:v:85:y:2018:i:c:p:91-104)
by Hariharan, Vijay Ganesh & Desai, Kalpesh Kaushik & Talukdar, Debabrata & Inman, J. Jeffrey - Conjoint-HoQ: evolving a methodology to map market needs to product profiles (RePEc:ids:ijpdev:v:10:y:2010:i:4:p:338-368)
by Andrew Olewnik & Vijay Ganesh Hariharan - Aggregate Impact of Different Brand Development Strategies (RePEc:inm:ormnsc:v:61:y:2015:i:5:p:1164-1182)
by Vijay Ganesh Hariharan & Ram Bezawada & Debabrata Talukdar