Brett R. Gordon
Names
| first: | Brett |
| middle: | R. |
| last: | Gordon |
Identifer
| RePEc Short-ID: | pgo263 |
Contact
| homepage: | http://www.kellogg.northwestern.edu/faculty/gordon_b/index.html |
| postal address: | Kellogg School of Management Northwestern University 2211 Campus Drive Evanston, IL 60208 |
Affiliations
-
Northwestern University
/ Kellogg Graduate School of Management
- EDIRC entry
- location:
Research profile
author of:
- A New Approach to Estimating the Production Function for Housing (RePEc:aea:aecrev:v:100:y:2010:i:3:p:905-24)
by Dennis Epple & Brett Gordon & Holger Sieg - Inefficiencies in Digital Advertising Markets (RePEc:arx:papers:1912.09012)
by Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur - Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement (RePEc:arx:papers:2201.07055)
by Brett R. Gordon & Robert Moakler & Florian Zettelmeyer - Multicell experiments for marginal treatment effect estimation of digital ads (RePEc:arx:papers:2302.13857)
by Caio Waisman & Brett R. Gordon - Predictive Incrementality by Experimentation (PIE) for Ad Measurement (RePEc:arx:papers:2304.06828)
by Brett R. Gordon & Robert Moakler & Florian Zettelmeyer - Drs. Muth And Mills Meet Dr. Tiebout: Integrating Location‐Specific Amenities Into Multi‐Community Equilibrium Models (RePEc:bla:jregsc:v:50:y:2010:i:1:p:381-400)
by Dennis Epple & Brett Gordon & Holger Sieg - Advertising Effects in Presidential Elections (RePEc:ecl:stabus:2080)
by Gordon, Brett R. & Hartmann, Wesley R. - Advertising Competition in Presidential Elections (RePEc:ecl:stabus:2131)
by Gordon, Brett R. & Hartmann, Wesley R. - A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry (RePEc:inm:ormksc:v:28:y:2009:i:5:p:846-867)
by Brett R. Gordon - Competitive Strategy for Open Source Software (RePEc:inm:ormksc:v:30:y:2011:i:6:p:1066-1078)
by Vineet Kumar & Brett R. Gordon & Kannan Srinivasan - Foreword --Revisiting the Workshop on Quantitative Marketing and Structural Econometrics (RePEc:inm:ormksc:v:30:y:2011:i:6:p:945-949)
by Brett R. Gordon & Raphael Thomadsen & Eric T. Bradlow & Jean-Pierre Dubé & Richard Staelin - Advertising Effects in Presidential Elections (RePEc:inm:ormksc:v:32:y:2013:i:1:p:19-35)
by Brett R. Gordon & Wesley R. Hartmann - A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes (RePEc:inm:ormksc:v:34:y:2015:i:3:p:452-470)
by Brett R. Gordon & Baohong Sun - An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition (RePEc:inm:ormksc:v:37:y:2018:i:5:p:812-837)
by Yang Li & Brett R. Gordon & Oded Netzer - A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook (RePEc:inm:ormksc:v:38:y:2019:i:2:p:193-225)
by Brett R. Gordon & Florian Zettelmeyer & Neha Bhargava & Dan Chapsky - Digitization and Flexibility: Evidence from the South Korean Movie Market (RePEc:inm:ormksc:v:40:y:2021:i:5:p:821-843)
by Joonhyuk Yang & Eric T. Anderson & Brett R. Gordon - Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement (RePEc:inm:ormksc:v:42:y:2023:i:4:p:768-793)
by Brett R. Gordon & Robert Moakler & Florian Zettelmeyer - Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections (RePEc:inm:ormnsc:v:69:y:2023:i:1:p:220-243)
by Brett R. Gordon & Mitchell J. Lovett & Bowen Luo & James C. Reeder - Measuring long-run marketing effects and their implications for long-run marketing decisions (RePEc:kap:mktlet:v:19:y:2008:i:3:p:367-382)
by Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun - Marketing and politics: Models, behavior, and policy implications (RePEc:kap:mktlet:v:23:y:2012:i:2:p:391-403)
by Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky - Multiplicity of equilibria and information structures in empirical games: challenges and prospects (RePEc:kap:mktlet:v:26:y:2015:i:2:p:115-125)
by Ron Borkovsky & Paul Ellickson & Brett Gordon & Victor Aguirregabiria & Pedro Gardete & Paul Grieco & Todd Gureckis & Teck-Hua Ho & Laurent Mathevet & Andrew Sweeting - Competition and product innovation in dynamic oligopoly (RePEc:kap:qmktec:v:12:y:2014:i:1:p:1-42)
by Ronald Goettler & Brett Gordon - Advertising competition in presidential elections (RePEc:kap:qmktec:v:14:y:2016:i:1:d:10.1007_s11129-016-9165-6)
by Brett R. Gordon & Wesley R. Hartmann - A Semi-Nonparametric Approach to Estimating ProductionFunctions When Output Prices are Unobserved (RePEc:red:sed006:105)
by Dennis Epple & Brett Gordon & Holger Sieg - Does AMD spur Intel to innovate more? (RePEc:red:sed010:151)
by Brett Gordon & Ronald Goettler - Charter School Entry in Market Equilibrium: The Case of Washington, DC (RePEc:red:sed011:1266)
by Maria Ferreyra & Brett Gordon & Dennis Epple - Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects (RePEc:tor:tecipa:tecipa-510)
by Ron N. Borkovsky & Paul B. Ellickson & Brett R. Gordon & Victor Aguirregabiria & Gardete Pedro - Does AMD Spur Intel to Innovate More? (RePEc:ucp:jpolec:doi:10.1086/664615)
by Ronald L. Goettler & Brett R. Gordon