Mercedes Esteban-Bravo
Names
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Mercedes |
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Esteban-Bravo |
Identifer
Contact
Affiliations
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Universidad Carlos III de Madrid
/ Departamento de Economía de la Empresa
Research profile
author of:
- Optimal duration of magazine promotions (RePEc:cte:wbrepe:wb045417)
by Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M. - Worst-case estimation and asymptotic theory for models with unobservables (RePEc:cte:wbrepe:wb045518)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Computing continuous-time growth models with boundary conditions via wavelets (RePEc:cte:wbrepe:wb045619)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Valuation of boundary-linked assets (RePEc:cte:wbrepe:wb045720)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - An interior point algorithm for computing equilibria in economies with incomplete asset markets (RePEc:cte:wbrepe:wb046023)
by Esteban-Bravo, Mercedes - Magazine sales promotion : a dynamic response analysis (RePEc:cte:wbrepe:wb065716)
by Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M. - Do business density and variety determine retail performance? (RePEc:cte:wbrepe:wb065817)
by Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M. - The long memory of newspapers' subscriptions : between the short-run and persistence response (RePEc:cte:wbrepe:wb076411)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Optimal risk in marketing resource allocation (RePEc:cte:wbrepe:wb090868)
by Vidal-Sanz, Jose M. & Balbás, Alejandro & Esteban-Bravo, Mercedes - Can we curb retail sales volatility through marketing mix actions? (RePEc:cte:wbrepe:wb112407)
by Esteban-Bravo, Mercedes & Yildirim, Gökhan & Vidal-Sanz, Jose M. - Licensing radical product innovations to speed up the diffusion (RePEc:cte:wbrepe:wb113609)
by Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs (RePEc:cte:wbrepe:wb114011)
by Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition (RePEc:cte:wbrepe:wb121304)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan - Reconsidering optimal experimental design for conjoint analysis (RePEc:cte:wbrepe:wb121405)
by Esteban-Bravo, Mercedes & Leszkiewicz, Agata & Vidal-Sanz, Jose M. - Expenditure trends in US advertising : long-term effects and structural changes with new media introductions (RePEc:cte:wbrepe:wb121506)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan - A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry (RePEc:cte:wbrepe:wb132002)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Existence and computation of a GEI equilibrium (RePEc:cte:wsrepe:10008)
by Esteban-Bravo, Mercedes - Existence and computation of a Cournot-Walras equilibrium (RePEc:cte:wsrepe:9968)
by Esteban-Bravo, Mercedes - Worst-case estimation for econometric models with unobservable components (RePEc:eee:csdana:v:51:y:2007:i:7:p:3330-3354)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Computing continuous-time growth models with boundary conditions via wavelets (RePEc:eee:dyncon:v:31:y:2007:i:11:p:3614-3643)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Licensing radical product innovations to speed up the diffusion (RePEc:eee:ejores:v:239:y:2014:i:2:p:542-555)
by Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs (RePEc:eee:ijrema:v:33:y:2016:i:4:p:780-796)
by Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. - Historical impact of technological change on the US mass media advertising expenditure (RePEc:eee:tefoso:v:100:y:2015:i:c:p:306-316)
by Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan - Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition (RePEc:inm:ormksc:v:33:y:2014:i:5:p:621-640)
by Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim - Can Retail Sales Volatility be Curbed Through Marketing Actions? (RePEc:inm:ormksc:v:36:y:2017:i:2:p:232-253)
by Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim - Computing Equilibria in General Equilibrium Models via Interior-point Methods (RePEc:kap:compec:v:23:y:2004:i:2:p:147-171)
by Mercedes Esteban-Bravo - Optimal Duration of Magazine Promotions (RePEc:kap:mktlet:v:16:y:2005:i:2:p:99-114)
by Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz - When giving some away makes sense to jump-start the diffusion process (RePEc:kap:mktlet:v:17:y:2006:i:4:p:243-254)
by Donald Lehmann & Mercedes Esteban-Bravo - Brand value in horizontal alliances: the case of twin-cars (RePEc:pal:jorsoc:v:62:y:2011:i:8:d:10.1057_jors.2010.112)
by M Esteban-Bravo & N Lado - A decomposition method to deflate the curse of dimensionality for dynamic stochastic models (RePEc:sce:scecf5:381)
by Mercedes Esteban-Bravo & F. Javier Nogales - Worst-case estimation and asymptotic theory for models with unobservables (RePEc:sce:scecf5:385)
by Jose M. Vidal-Sanz & Mercedes Esteban-Bravo