michaela draganska

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author of:

• Product‐Line Length as a Competitive Tool (RePEc:bla:jemstr:v:14:y:2005:i:1:p:1-28)
  by Michaela Draganska & Dipak C. Jain
• Market Segmentation Strategies Of Multiproduct Firms (RePEc:bla:jindec:v:54:y:2006:i:1:p:125-149)
  by Ulrich Doraszelski & Michaela Draganska
• A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (RePEc:cdl:agrebk:qt7v13q46w)
  by Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B
• Market Segmentation Strategies of Multiproduct Firms (RePEc:ecl:stabus:1827)
  by Doraszelski, Ulrich & Draganska, Michaela
• The Influence of Product Variety on Brand Perception and Choice (RePEc:ecl:stabus:1938)
  by Berger, Jonah & Draganska, Michaela & Simonson, Itamar
• Retail Environment and Manufacturer Competitive Intensity (RePEc:ecl:stabus:1953)
  by Draganska, Michaela & Klapper, Daniel
• Determinants of Margins in the Distribution Channel: An Empirical Investigation (RePEc:ecl:stabus:1959)
  by Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B.
• Information or Persuasion? An Empirical Investigation of the Effect of Advertising on Brand Awareness and Perceived Quality using Panel Data (RePEc:ecl:stabus:1971)
  by Doraszelski, Ulrich & Draganska, Michaela & Clark, C. Robert
• Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions (RePEc:ecl:stabus:1982)
  by Draganska, Michaela & Seim, Katja & Mazzeo, Michael
• A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (RePEc:ecl:stabus:2001)
  by Draganska, Michaela & Klapper, Daniel & Villas-Boas, Sofia B.
• Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data (RePEc:ecl:stabus:2063)
  by Draganska, Michaela & Klapper, Daniel
• Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis (RePEc:inm:ormksc:v:25:y:2006:i:2:p:164-174)
  by Michaela Draganska & Dipak C. Jain
• The Influence of Product Variety on Brand Perception and Choice (RePEc:inm:ormksc:v:26:y:2007:i:4:p:460-472)
  by Jonah Berger & Michaela Draganska & Itamar Simonson
• A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel (RePEc:inm:ormksc:v:29:y:2010:i:1:p:57-74)
  by Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas
• A Likelihood Approach to Estimating Market Equilibrium Models (RePEc:inm:ormnsc:v:50:y:2004:i:5:p:605-616)
  by Michaela Draganska & Dipak Jain
• Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry (RePEc:kap:mktlet:v:16:y:2005:i:3:p:209-224)
  by Jean-Pierre Dubé & K. Sudhir & Andrew Ching & Gregory Crawford & Michaela Draganska & Jeremy Fox & Wesley Hartmann & Günter Hitsch & V. Viard & Miguel Villas-Boas & Naufel Vilcassim
• Discrete choice models of firms’ strategic decisions (RePEc:kap:mktlet:v:19:y:2008:i:3:p:399-416)
  by Michaela Draganska & Sanjog Misra & Victor Aguirregabiria & Pat Bajari & Liran Einav & Paul Ellickson & Dan Horsky & Sridhar Narayanan & Yesim Orhun & Peter Reiss & Katja Seim & Vishal Singh & Raphael
• Empirical models of manufacturer-retailer interaction: A review and agenda for future research (RePEc:kap:mktlet:v:21:y:2010:i:3:p:273-285)
  by Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang
• Consumer and managerial goals in assortment choice and design (RePEc:kap:mktlet:v:25:y:2014:i:3:p:293-303)
  by Barbara Kahn & Alexander Chernev & Ulf Böckenholt & Kate Bundorf & Michaela Draganska & Ryan Hamilton & Robert Meyer & Klaus Wertenbroch
• Beyond plain vanilla: Modeling joint product assortment and pricing decisions (RePEc:kap:qmktec:v:7:y:2009:i:2:p:105-146)
  by Michaela Draganska & Michael Mazzeo & Katja Seim
• The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (RePEc:kap:qmktec:v:7:y:2009:i:2:p:207-236)
  by C. Clark & Ulrich Doraszelski & Michaela Draganska
• Structural Models of Competitive Market Behavior: An Estimation Approach Using Disaggregate Data (RePEc:sce:scecf2:61)
  by Michaela Draganska & Dipak Jain
• Empirical models of manufacturer-retailer interaction : A review and agenda for future research (RePEc:tiu:tiutis:8cf81b4a-f2e9-485b-a5f5-94711f81ad46)
  by Ailawadi, K.H. & Bradlow, E.T. & Draganska, M. & Nijs, V. & Rooderkerk, R.P. & Sudhir, K. & Wilbur, K.C. & Zhang, J.