Joe B. Cobbs
Names
| first: |
Joe |
| middle: |
B. |
| last: |
Cobbs |
Identifer
Contact
Affiliations
-
Northern Kentucky University
/ Department of Economics and Finance
Research profile
author of:
- Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage (RePEc:eee:bushor:v:59:y:2016:i:2:p:163-173)
by Jensen, Jonathan A. & Cobbs, Joe B. & Turner, Brian A. - Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries (RePEc:eee:jbrese:v:124:y:2021:i:c:p:708-719)
by Tyler, B. David & Cobbs, Joe & Satinover Nichols, Bridget & Dalakas, Vassilis - The practice of brand extension through licensing: The Spalding challenge (RePEc:eee:spomar:v:12:y:2009:i:3:p:185-192)
by Cobbs, Joe & McKelvey, Stephen - The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class (RePEc:eee:spomar:v:12:y:2009:i:3:p:193-198)
by Cobbs, Joe & McKelvey, Stephen - Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR (RePEc:eee:spomar:v:14:y:2011:i:3:p:287-296)
by Joe, Cobbs - The practice of brand extension through licensing: The Spalding challenge (RePEc:taf:rsmrxx:v:12:y:2009:i:3:p:185-192)
by Joe Cobbs & Stephen McKelvey - The practice of brand extension through licensing: The Spalding Challenge (RePEc:taf:rsmrxx:v:12:y:2009:i:3:p:193-198)
by Joe Cobbs & Stephen McKelvey - Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR (RePEc:taf:rsmrxx:v:14:y:2011:i:3:p:287-296)
by Joe Cobbs - Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball (RePEc:wly:mgtdec:v:38:y:2017:i:2:p:95-108)
by Nola Agha & Joe Cobbs