Mihaela Constantinescu

Names

Identifer

Contact

Affiliations

• Academia de Studii Economice din Bucureşti / Facultatea de Marketing
  • EDIRC entry
  • location:

Research profile

author of:

• Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach (repec:aes:amfeco:v:9:y:2007:i:22:p:115-120)
  by Bogdan Onete & Mihaela Constantinescu & Alina Filip
• Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania (repec:aes:icmbdj:v:1:y:2015:i:1:p:109-114)
  by Maria Johann & Mihaela Constantinescu & Stefan Claudiu Caescu
• Building a Brand in the Romanian Music Industry (repec:aes:icmbdj:v:1:y:2018:i:2:p:92-98)
  by VIANU Yardena & CONSTANTINESCU Mihaela & CĂESCU Ștefan-Claudiu
• The Specifics of the Sport Product and Their Implications within the Marketing Activity (repec:aes:ijeptp:v:1:y:2011:i:2:p:71-76)
  by Mihaela Constantinescu
• The Relationship between the Quality of Life Concept and Social Marketing Development (repec:aes:ijeptp:v:2:y:2012:i:2:p:75-80)
  by Mihaela Constantinescu
• The Brand of an Athlete - Reconsidering Its Dimensions (repec:aes:jetimm:v:1:y:2016:i:1:p:354-363)
  by Mihaela Constantinescu
• Experiential Marketing and Advertising Efficiency – a Marketing Experiment (repec:aes:jetimm:v:1:y:2017:i:1:p:249-257)
  by Cristiana Sangiorzan & Mihaela Constantinescu
• The Analysis of the Importance of Branding Elements in the Romanian Music Industry (repec:aes:jetimm:v:1:y:2018:i:1:p:263-272)
  by Yardena VIANU & Mihaela CONSTANTINESCU & Ștefan-Claudiu CĂESCU
• Assessing the applicability of neuromarketing tools in online social networks from a business perspective (repec:aes:jetimm:v:1:y:2019:i:1:p:350-356)
  by Laura Daniela Roșca (Tănase) & Mihaela Constantinescu & Ștefan-Claudiu Căescu & Mihai-Cristian Orzan
• Funding scientific research in Romanian economic universities (repec:aes:jetimm:v:1:y:2019:i:1:p:368-378)
  by Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu
• The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants (repec:aes:jetimm:v:1:y:2019:i:1:p:379-389)
  by Andreea Orîndaru & Mihaela Constantinescu & Ștefan-Claudiu Căescu
• Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach (repec:aes:jetimm:v:1:y:2020:i:1:p:319-326)
  by Andreea Orîndaru & Mihaela Constantinescu & Daniela Ioniță & Ștefan-Claudiu Căescu & Florina Botezatu
• Marketing Campaign for Sports Clubs. Case study: Archery Club Saga (repec:aes:jetimm:v:1:y:2022:i:1:p:37-50)
  by Malina-Simona Mihalcea & Mihaela Constantinescu & Alexandru Ion Olteanu
• Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs (repec:aes:jetimm:v:1:y:2022:i:1:p:51-60)
  by IonuÈ›-Robert Alexandru & Mihaela Constantinescu & Teodor Brahadiru
• Understanding the Consumer of Books in the Digital Era (repec:aes:jetimm:v:1:y:2022:i:1:p:61-70)
  by Maria Orzaru & Mihaela Constantinescu & Adrian Apostol
• Using the Right Content on Social Media to Enhance Consumer Engagement (repec:aes:jetimm:v:1:y:2023:i:1:p:26-38)
  by Cristina Radu & Mihaela Constantinescu & Alexandru Ion Olteanu
• Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future (repec:aes:jetimm:v:1:y:2023:i:1:p:39-45)
  by Diana-Elena Drăghici & Andreea Orîndaru & Mihaela Constantinescu & Alina Zelezneac
• Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking (repec:aes:jetimm:v:1:y:2024:i:4:p:53-63)
  by Mariana-Alina CRUCEANĂ & Mihaela CONSTANTINESCU & Laura-Daniela ROȘCA
• Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability (repec:aes:jetimm:v:1:y:2025:i:1:p:60-73)
  by Constantin-Daniel PESTREA & Mihaela CONSTANTINESCU & Ana-Ruxandra-Cornelia NEACȘU & Florina BOTEZATU
• The economic crisis – implications on methods and instruments used in quality of life studies (repec:agr:journl:v:8(573):y:2012:i:8(573):p:125-134)
  by Mihaela CONSTANTINESCU
• Romanian consumer’s perception on quality of life – sport relationship (repec:eph:journl:v:7:y:2012:i:4:n:12)
  by Mihaela CONSTANTINESCU
• Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation (repec:gam:jsusta:v:11:y:2019:i:18:p:4868-:d:264666)
  by Mihaela Constantinescu & Andreea Orîndaru & Ștefan-Claudiu Căescu & Andreea Pachițanu
• Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth (repec:gam:jsusta:v:11:y:2019:i:24:p:7094-:d:296631)
  by Mihaela Constantinescu & Andreea Orindaru & Andreea Pachitanu & Laura Rosca & Stefan-Claudiu Caescu & Mihai Cristian Orzan
• Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions (repec:gam:jsusta:v:12:y:2020:i:17:p:7175-:d:407877)
  by Andreea Orîndaru & Mihaela Constantinescu & Claudia-Elena Țuclea & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Ionel Dumitru
• Making Indian companies CDM compatible: towards a green financial strategy (repec:ids:ijgrec:v:11:y:2017:i:1:p:62-76)
  by Ehtesham Husain Abbasi & Anshul Singh & Mihaela Constantinescu & Asif Khan & Mohd Naseem
• Comparative Analisys Between The Objective And The Subjective Quality Of Life Approach - Strengths And Weaknesses (repec:ora:journl:v:1:y:2011:i:2:p:55-61)
  by Constantinescu Mihaela & Daniel Moise
• Strategic Marketing And Quality Of Life (repec:ora:journl:v:1:y:2012:i:2:p:801-806)
  by Caescu Stefan Claudiu & Constantinescu Mihaela & Ploesteanu Mara Gabriela
• Strategic Marketing Planning In Sports- A Perspective Of Quality Of Life Improvement (repec:ora:journl:v:1:y:2012:i:2:p:807-812)
  by Constantinescu Mihaela & Caescu Stefan Claudiu & Ploesteanu Mara Gabriela
• Relationship marketing with the supply chain a prerequisite for business sustainability (repec:rej:journl:v:15:y:2012:i:46bis:p:3-24)
  by Laurenţiu-Dan Anghel & Mihaela Constantinescu & Ștefan Claudiu Căescu
• Understanding Consumer Behaviour in the Digital Era: A Literature Review (repec:rom:conase:v:6:y:2024:i:1:p:1014-1024)
  by Diana E. DRAGHICI & Mihaela CONSTANTINESCU