Bart J. Bronnenberg
Names
| first: | Bart |
| middle: | J. |
| last: | Bronnenberg |
Identifer
| RePEc Short-ID: | pbr235 |
Contact
| homepage: | http://www.tilburguniversity.nl/webwijs/show/?uid=b.j.bronnenberg |
Affiliations
-
Universiteit van Tilburg
/ School of Economics and Management
/ CentER Graduate School for Economics and Business
- EDIRC entry
- location:
-
Universiteit van Tilburg
/ CentER Applied Research
- EDIRC entry
- location:
Research profile
author of:
- Spatial Models in Marketing (RePEc:kap:mktlet:v:16:y:2005:i:3:p:267-278)
by Eric Bradlow & Bart Bronnenberg & Gary Russell & Neeraj Arora & David Bell & Sri Duvvuri & Frankel Hofstede & Catarina Sismeiro & Raphael Thomadsen & Sha Yang - Measuring long-run marketing effects and their implications for long-run marketing decisions (RePEc:kap:mktlet:v:19:y:2008:i:3:p:367-382)
by Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun - Brand competition in CPG industries: Sustaining large local advantages with little product differentiation (RePEc:kap:qmktec:v:6:y:2008:i:1:p:79-107)
by Bart Bronnenberg - The Evolution of Brand Preferences: Evidence from Consumer Migration (RePEc:nbr:nberwo:16267)
by Bart J. Bronnenberg & Jean-Pierre H. Dube & Matthew Gentzkow - Brand History, Geography, and the Persistence of Brand Shares (RePEc:ucp:jpolec:v:117:y:2009:i:1:p:87-115)
by Bart J. Bronnenberg & Sanjay K. Dhar & Jean-Pierre H. Dubé