Paulo Duarte Silveira

Names

Affiliations

• Universidade de Évora → Centro de Estudos e Formação Avançada em Gestão e Economia (CEFAGE-UE) (weight: 50%)
  • website
  • location: Évora, Portugal
• Instituto Politécnico de Setúbal → Escola Superior de Ciências Empresariariais (weight: 50%)
  • website
  • location: Setúbal, Portugal

Research profile

author of:

• MARKETING “VERDE”: CONCEPTUALIZAÇÃO TEÓRICA E ABORDAGEM DA DISTRIBUIÇÃO MODERNA RETALHISTA ALIMENTAR EM PORTUGAL
  by Paulo Silveira
• Shopper Marketing: A Literature Review
  by Paulo Silveira & Cristina Marreiros
• The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study
  by Paulo Duarte Silveira & Susana Galvão & Paulo Bogas
• The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants
  by Paulo Duarte Silveira
• “Yes They Can?” – An Empirical Study on the Effect of Slogans in Brand Awareness
  by Paulo SILVEIRA & Susana GALVÃO & Graça PENTEADO