Mercedes Martos-Partal
Names
| first: | Mercedes |
| last: | Martos-Partal |
Affiliations
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Universidad de Salamanca
→ Facultad de Economía y Empresa
- website
- location: Salamanca, Spain
Research profile
author of:
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Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models
by José M. Labeaga & Mercedes Martos-Partal & Nora Lado -
A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models
by José M. Labeaga & Mercedes Martos-Partal -
Store brand and store loyalty: The moderating role of store brand positioning
by Mercedes Martos-Partal & Óscar González-Benito -
Trends in packaging claims for new products : impacts on firm value
by Lado, Nora & Martos Partal, Mª de las Mercedes & Martínez Ros, Ester -
Precio Versus Calidad en la compra de marca de distribuidor: Efecto moderador del posicionamiento del distribuidor
by Óscar González Benito & Mercedes Martos-Partal