Maggie Geuens

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Affiliations

• Vlerick Business School
  • EDIRC entry
  • location:

Research profile

author of:

• How to reduce agri-environmental impacts on ecosystem services: the role of nudging techniques to increase purchase of plant-based meat substitutes (RePEc:eee:ecoser:v:56:y:2022:i:c:s2212041622000407)
  by Coucke, Nicky & Vermeir, Iris & Slabbinck, Hendrik & Geuens, Maggie & Choueiki, Ziad
• The proximity effect: The role of inter-item distance on reverse-item bias (RePEc:eee:ijrema:v:26:y:2009:i:1:p:2-12)
  by Weijters, Bert & Geuens, Maggie & Schillewaert, Niels
• A new measure of brand personality (RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107)
  by Geuens, Maggie & Weijters, Bert & De Wulf, Kristof
• Motivated Consumer Innovativeness: Concept, measurement, and validation (RePEc:eee:ijrema:v:27:y:2010:i:4:p:308-318)
  by Vandecasteele, Bert & Geuens, Maggie
• The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials (RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394)
  by Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick
• The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales (RePEc:eee:ijrema:v:33:y:2016:i:4:p:944-960)
  by Weijters, Bert & Baumgartner, Hans & Geuens, Maggie
• If you work it, flaunt it: Conspicuous displays of exercise efforts increase mate value (RePEc:eee:jbrese:v:120:y:2020:i:c:p:586-598)
  by Vandenbroele, Jolien & Van Kerckhove, Anneleen & Geuens, Maggie
• Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation (RePEc:eee:jbrese:v:58:y:2005:i:1:p:79-88)
  by Brengman, Malaika & Geuens, Maggie & Weijters, Bert & Smith, Scott M. & Swinyard, William R.
• Revising the myth of gay consumer innovativeness (RePEc:eee:jbrese:v:62:y:2009:i:1:p:134-144)
  by Vandecasteele, Bert & Geuens, Maggie
• Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior (RePEc:eee:jbrese:v:62:y:2009:i:1:p:82-92)
  by De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie
• Where does business research go from here? Food-for-thought on academic papers in business research (RePEc:eee:jbrese:v:64:y:2011:i:10:p:1104-1107)
  by Geuens, Maggie
• Emotional advertising: Revisiting the role of product category (RePEc:eee:jbrese:v:64:y:2011:i:4:p:418-426)
  by Geuens, Maggie & De Pelsmacker, Patrick & Faseur, Tine
• Intention superiority perspectives on preference-decision consistency (RePEc:eee:jbrese:v:65:y:2012:i:5:p:692-700)
  by Van Kerckhove, Anneleen & Geuens, Maggie & Vermeir, Iris
• The influence of mood on attitude–behavior consistency (RePEc:eee:jbrese:v:66:y:2013:i:7:p:917-923)
  by Elen, Maarten & D'Heer, Evelien & Geuens, Maggie & Vermeir, Iris
• Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit (RePEc:eee:jbrese:v:68:y:2015:i:1:p:157-165)
  by Goedertier, Frank & Dawar, Niraj & Geuens, Maggie & Weijters, Bert
• Scale format effects on response option interpretation and use (RePEc:eee:jbrese:v:69:y:2016:i:7:p:2574-2584)
  by Cabooter, Elke & Weijters, Bert & Geuens, Maggie & Vermeir, Iris
• Arming consumers against product placement: A comparison of factual and evaluative educational interventions (RePEc:eee:jbrese:v:95:y:2019:i:c:p:38-48)
  by Tessitore, Tina & Geuens, Maggie
• Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution (RePEc:eee:joreco:v:40:y:2018:i:c:p:60-65)
  by Pacheco, Natália Araújo & Geuens, Maggie & Pizzutti, Cristiane
• Arming consumers against product placement: A comparison of factual and evaluative educational interventions (RePEc:hal:journl:hal-01914724)
  by Tina Tessitore & Maggie Geuens
• The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers (RePEc:hub:wpecon:201038)
  by Adams, Leen & Faseur, Tineke & Geuens, Maggie
• Increasing choice satisfaction through goal-based labeling (RePEc:kap:mktlet:v:23:y:2012:i:1:p:119-136)
  by Frank Goedertier & Kristof Geskens & Maggie Geuens & Bert Weijters
• A Motivational Account of the Question-Behavior Effect (RePEc:oup:jconrs:doi:10.1086/661936)
  by Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir
• The Effect of Familiarity with the Response Category Labels on Item Response to Likert Scales (RePEc:oup:jconrs:doi:10.1086/670394)
  by Bert Weijters & Maggie Geuens & Hans Baumgartner
• The Floor Is Nearer than the Sky: How Looking Up or Down Affects Construal Level (RePEc:oup:jconrs:doi:10.1086/679309)
  by Anneleen Van Kerckhove & Maggie Geuens & Iris Vermeir
• Developing a Short Affect Intensity Scale (RePEc:rug:rugwps:02/161)
  by M. Geuens & P. De Pelsmacker
• Media context and advertising effectiveness: The role of context appreciation and context-ad similarity (RePEc:rug:rugwps:02/162)
  by P. De Pelsmacker & M. Geuens & P. Anckaert
• Assessing the impact of offline URL advertising (RePEc:rug:rugwps:03/163)
  by M. Geuens & D. Vantomme & G. Goessaert & B. Weijters
• The Four Dimensional Impact Of Color On Shoppers’ Emotions (RePEc:rug:rugwps:03/204)
  by M. Brengman & M. Geuens
• Segmenting Internet shoppers based on their web-usage-related lifestyle: a cross-cultural validation (RePEc:rug:rugwps:03/205)
  by M. Brengman & M. Geuens & B. Weijters & S. M. Smith & R. Swinyard
• Developing a typology of airport shoppers (RePEc:rug:rugwps:03/206)
  by M. Geuens & D. Vantomme & M. Brengman
• Implicit Attitudes Toward Green Consumer Behavior (RePEc:rug:rugwps:04/224)
  by D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker
• Need for Closure and Leisure of Youngsters (RePEc:rug:rugwps:04/269)
  by I. Vermeir & M. Geuens
• Need for Closure, Gender and Social Self-Esteem of youngsters (RePEc:rug:rugwps:04/270)
  by I. Vermeir & M. Geuens
• Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance (RePEc:rug:rugwps:04/280)
  by T. Faseur & M. Geuens
• Need for Closure and Youngsters’ Leisure Time Preferences (RePEc:rug:rugwps:05/318)
  by I. Vermeir & M. Geuens
• How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles (RePEc:rug:rugwps:05/319)
  by D. Vantomme & M. Geuens & S. Dewitte
• Evaluation of age-related labels by senior citizens (RePEc:rug:rugwps:05/320)
  by B. Weijters & M. Geuens & S. Dewitte
• Healthy or unhealthy slogans: That’s the question… (RePEc:rug:rugwps:05/345)
  by L. Adams & M. Geuens
• Response Styles in Marketing Research : a Means And Covariance Structures Comparison of Modes of Data-Collection (RePEc:rug:rugwps:05/349)
  by B. Weijters & N. Schillewaert & M. Geuens
• Explicit and Implicit Determinants of Fair-Trade Buying Behavior (RePEc:rug:rugwps:05/350)
  by D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker
• Consumer Innovativeness and GLB: A comparative study (RePEc:rug:rugwps:06/364)
  by B. Vandecasteele & M. Geuens
• The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior (RePEc:rug:rugwps:06/377)
  by M. H. De Cannière & P. De Pelsmacker & M. Geuens
• Co-branding in advertising: the issue of product and brand fit (RePEc:rug:rugwps:06/378)
  by M. Geuens & C. Pecheux
• Relationship Quality and the Theory of Planned Behavior Models of Behavioral Intentions and Purchase Behavior (RePEc:rug:rugwps:08/492)
  by M. H. De Cannière & P. De Pelsmacker & M. Geuens
• Communicating the right emotion to generate help for connected versus unconnected others (RePEc:rug:rugwps:08/493)
  by T. Faseur & M. Geuens
• Promoting help for victims of child abuse: which emotions are most appropriate to motivate donation behavior (RePEc:rug:rugwps:08/500)
  by T. Faseur & M. Geuens
• Using the Right Emotion to Promote the Right Product to the Right Person (RePEc:rug:rugwps:08/501)
  by T. Faseur & M. Geuens
• Motivated Consumer Innovativeness: Concept and Measurement (RePEc:rug:rugwps:08/532)
  by B. Vandecasteele & M. Geuens
• A New Measure of Brand Personality (RePEc:rug:rugwps:08/545)
  by M. Geuens & B. Weijters & K. De Wulf
• The Proximity Effect: The Role of Interitem Distance on Reverse-Item Bias (RePEc:rug:rugwps:08/546)
  by B. Weijters & M. Geuens & N. Schillewaert
• The Stability of Individual Response Styles (RePEc:rug:rugwps:08/547)
  by B. Weijters & M. Geuens & N. Schillewaert
• Motivated Consumer Innovativeness: Validation and Moderation (RePEc:rug:rugwps:09/550)
  by B. Vandecasteele & M. Geuens
• Combined Influence of Selective Focus and Decision Involvement on Attitude-Decision Consistency in a Memory-based Decision Context (RePEc:rug:rugwps:09/602)
  by A. Van Kerckhove & I. Vermeir & M. Geuens
• Emotional advertising: Revisiting the Role of Product Category (RePEc:rug:rugwps:10/646)
  by M. Geuens & P. De Pelsmacker & T. Faseur & -
• Where do we go from here? Food for thought on academic papers in business research (RePEc:rug:rugwps:10/650)
  by M. Geuens & -
• Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses (RePEc:rug:rugwps:10/671)
  by V. Cauberghe & M. Geuens & P. De Pelsmacker
• The Influence of the Self-Regulatory Focus on the Effectiveness of Stop-Smoking Campaigns for Young Smokers (RePEc:rug:rugwps:10/672)
  by L. Adams & T. Faseur & M. Geuens
• Intention Superiority Perspectives on Preference-decision Consistency (RePEc:rug:rugwps:11/698)
  by A. Van Kerckhove & M. Geuens & I. Vermeir
• A Motivational Account of the Question-Behavior Effect (RePEc:rug:rugwps:11/752)
  by A. Van Kerckhove & M. Geuens & I. Vermeir
• Evaluation of age-related labels by senior citizens (RePEc:vlg:vlgwps:2002-22)
  by Bert Weijters & Maggie Geuens
• Segmenting the senior market: professional and social activity level (RePEc:vlg:vlgwps:2003-3)
  by Bert Weijters & Maggie Geuens
• Assessing the impact of offline URL advertising (RePEc:vlg:vlgwps:2003-4)
  by Maggie Geuens & Delphine Vantomme & Bert Weijters
• Measurement bias due to response styles: a structural equation model assessing the effects of modes of data collection (RePEc:vlg:vlgwps:2004-20)
  by Weijters,B. & Schillewaert, N. & Geuens, M.
• Explicit and implicit determinants of fair-trade buying behavior (RePEc:vlg:vlgwps:2005-30)
  by Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P.
• Implicit attitudes toward green consumer behavior (RePEc:vlg:vlgwps:2005-31)
  by Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P.
• Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance (RePEc:vlg:vlgwps:2005-32)
  by Faseur, T. & Geuens, M.
• Need for closure, gender and social self-esteem of youngsters (RePEc:vlg:vlgwps:2005-33)
  by Vermeir, I. & Geuens, M.
• Healthy or unhealthy slogans: that's the question.. (RePEc:vlg:vlgwps:2005-34)
  by Adams, L. & Geuens, M.
• Need for closure and media use and preference of youngsters (RePEc:vlg:vlgwps:2005-35)
  by Vermeir,I. & Geuens, M.
• Need for closure and youngsters' leisure time preferences (RePEc:vlg:vlgwps:2005-36)
  by Vermeir,I. & Geuens, M.
• Consumer innovativeness and GLB: a comparative study (RePEc:vlg:vlgwps:2006-04)
  by Vandecasteele, B. & Geuens, M.
• The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior (RePEc:vlg:vlgwps:2006-16)
  by De Cannière, M.H. & De Pelsmacker, P. & Geuens, M.
• Co-branding in advertising: the issue of product and brand-fit (RePEc:vlg:vlgwps:2006-17)
  by Geuens, M. & Pecheux, C.
• Response Styles and how to Correct them (RePEc:vrs:gfkmir:v:1:y:2009:i:2:p:44-53:n:6)
  by Weijters Bert & Geuens Maggie & Schillewaert Niels