Kristof de Wulf
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Kristof |
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de Wulf |
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- A new measure of brand personality (RePEc:eee:ijrema:v:26:y:2009:i:2:p:97-107)
by Geuens, Maggie & Weijters, Bert & De Wulf, Kristof - Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality (RePEc:eee:jbrese:v:56:y:2003:i:3:p:177-190)
by Odekerken-Schroder, Gaby & De Wulf, Kristof & Schumacher, Patrick - Consumer learning and its impact on store format selection (RePEc:eee:joreco:v:15:y:2008:i:3:p:194-210)
by van Waterschoot, Walter & Kumar Sinha, Piyush & Van Kenhove, Patrick & De Wulf, Kristof - The Relationship between Consumers’ Unethical Behavior and Customer Loyalty in a Retail Environment (RePEc:rug:rugwps:03/167)
by P. Van Kenhove & K. De Wulf & S. Steenhaut - Does Attitudinal Commitment to Stores Always Lead to Behavioral Loyalty? The Moderating Effect of Age (RePEc:rug:rugwps:03/168)
by P. Van Kenhove & K. De Wulf & D. Van Den Poelt - A New Measure of Brand Personality (RePEc:rug:rugwps:08/545)
by M. Geuens & B. Weijters & K. De Wulf - Relationship marketing effectiveness in retailing: a contingency approach (RePEc:unm:umamet:2000036)
by Odekerken-Schroder, G.J. & de Wulf, K. & Reynolds, K.E. - Investments In Consumer Relationships - A Critical Reassessment And Model Extension (RePEc:unm:umamet:2002077)
by de Wulf, K. & Odekerken-Schröder, G.J. & van Kenhove, P. - What drives consumer participation to loyalty programs? A conjoint analytical approach (RePEc:vlg:vlgwps:2002-2)
by Kristof Dewulf & Gaby Odekerken-Schr der & Marie de Cannire & Claudia Van Oppen - Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis (RePEc:vlg:vlgwps:2003-15)
by Kristof De Wulf & Gaby Odekerken-Schrder & Natascha Hofstee - The influence of topic involvement on mail survey response behavior (RePEc:vlg:vlgwps:2003-16)
by Kristof De Wulf & Patrick Van Kenhove & Katrien Wijnen - The relationship between consumers unethical behavior and customer loyalty in a retail environment (RePEc:vlg:vlgwps:2003-17)
by Kristof De Wulf & Patrick Van Kenhove & Sarah Steenhaut